Daniela Buehrig Email & Phone Number

Australia

My role involves orchestrating growth across the entire spectrum of our operations—from high-level boardroom strategy to the hands-on efforts of our skilled service teams.With a strong foundation in technology leadership and market strategy, I am passionate about driving innovation that aligns with our business objectives and resonates with our commitment to sustainability.Key Achievements:Rebranding for Strategic Alignment: Developed and implemented a brand narrative that powerfully reflects our purpose and drives business strategy.Go-to-Market Strategy: Led the creation of market strategies that successfully position our products and services, ensuring they meet the needs of a rapidly evolving market.IT Innovation: Spearheaded initiatives to enhance operational performance, focusing on creating a customer-centric, future-ready organisation.Technology Leadership: Provided strategic advice to the CEO and Executive Leadership Team on leveraging technology to optimise operations and achieve our goals.Collaboration & Teamwork: Fostered a collaborative environment, bridging silos and uniting teams for collective success.

Melbourne, Australia

I am a strategic leader with a proven track record in technological innovation and fostering a collaborative environment to drive success in a competitive global business landscape. I spearheaded the development, execution, and optimisation of a multi-million dollar global enterprise, leading diverse teams across IT, marketing, sales, customer service, acquisition, and product development. My dedication to empowering educators, allied health professionals, and organizational psychologists has facilitated access to premier assessments, resources, and professional development courses.Key Achievements:Technology Leadership: Spearheading and implementing technological innovations for ACER Sales to optimise operations and drive strategic initiatives globally.Custom Global E-commerce Platform (B2B/B2C): Launched a Magento Enterprise online shop with innovative GTM strategies, boosting online sales, streamlining operations, reducing on-road reps, and enhancing customer retention.Transformative Change Management: Revitalised a struggling business unit into a surplus-generating entity, securing crucial funding for strategic product development and ensuring sustained growth.ACER Psych Assessment Platform: Developed and integrated the ACER Psych Assessment platform and new assessments in collaboration with global publishing houses.Team Dedication and Development: Fostered a culture of dedication and development, resulting in a highly committed and effective workforce that achieved organisational goals through collaboration.Global Stakeholder Management: Established and maintained mutually beneficial relationships through effective contract management, contributing to sustained partnerships and a collaborative environment.

Melbourne, Australia

Guided the ACER Press team through a company-wide transformation, resulting in the establishment of strategic and functional teams. The objective was to effectively meet internal business units and customer needs through dedicated support teams.

Camberwell Melbourne, Vic 3124 Australia

Transformed and realigned ACER's product portfolio to closely align with customer needs, ensuring the effective meeting of customer expectations and achievement of set sales targets.Key Achievements:National PAT Campaign:Spearheaded the development of a nationwide PAT (Progressive Achievement Tests) campaign, resulting in a significant increase in product and resource adoption. This campaign not only expanded market reach but also enhanced the accessibility of assessments and resources until today.Long-term Marketing Strategy for ACER Press:Formulated and executed a comprehensive long-term marketing strategy for ACER Press, focusing on the promotion and visibility of developed assessments and resources. This strategic approach contributed to sustained market presence, product uptake and increased brand recognition.Sales Team Leadership:Managed a national sales team, overseeing their activities and implementing key performance indicators (KPIs) to drive efficiency and productivity. Through effective leadership, the team consistently met and exceeded sales targets.This experience underscores my expertise in product development, strategic marketing, and team leadership, all aimed at achieving organizational objectives and enhancing customer satisfaction.

Melbourne, Australia

Piick Communications is a boutique Marketing Agency that looks after all marketing and project management requirements. Piick has a strong background in FMCG retail sector as well as in the B2B & B2C market. Developing, creating and implementing national marketing campaigns as well as local store sales events, Piick has a strong history in implementing successful marketing strategies that increase sales and business profitability. In the role as General Manager I am responsible for creating successful and unique marketing strategies for each client with a strong focus on 360° marketing. Piick has successfully delivered results for clients such as Changhong, Stan Cash, Appliances Direct Online, Billy Guyatts, Leading Appliances as well as Johnson and Johnson and Master Foods.Key responsibilities include - •Development, creation and implementation of ABT and BTL marketing strategies•Implementation of 360° marketing strategies•Implementation of national multimedia campaigns•E-commerce development and implementation•Social media campaigns•Business and client relationship management•Design, development and implementation of Marketing, PR and Digital strategies •Marketing & PR analyses •Internal and external stakeholder and agency management •Start to end project managementAchievements: •500% increase in retail sales through the successful development and implementation of a national PR-sales campaign•Successful national marketing campaigns•Successful reintroduction and product launches•95% repeat business for my consultancy services by delivering bottom-line results for my clients

Balckburn North

The ACSI Group is a privately owned SME marketing and distributing category leading brands in grocery, hardware, DDS and pharmacy channels. Communications and E-Commerce ManagerThis role reported to the Board of Directors and had direct responsibility for delivering and implementing marketing, IT strategies, budgets and communication to all internal and external stakeholders. Key responsibilities included - • Delivering ATL and BTL strategic plans (marketing strategies) for the B2C and B2B markets • Development and implementation of IT innovations and technology to support growth nationally, reduce cyber attacks, improve processes and streamline customer engagement.• Design and development of the internal and external e-commerce and multimedia strategies and complete website management responsibilities, including E-commerce websites, SEO, SEM, e’DM and social media (SM) campaign management • New brand strategies• Manage new product introduction process and launches• Manage product life cycles• Product development• National PR campaigns (B2C & B2B)• Managing Marketing & Sales teams; HR and leadership development across all business divisions• Internal and external stakeholder relationship management with marketing agencies as well as national accounts, such as Coles, Woolworth and Richies.Achievements:•2000% increase in B2C and B2B sales for Britex and 300% increase in B2C and B2B sales for Dynamo House via the successful development and implementation of the new e-commerce strategy and website•Successful delivery of a National PR & Multi-media campaign, achieving all KPIs and budgeted sales for Britex Carpet Care Pty Ltd and Dynamo House Pty Ltd•Implementation of new Brand Strategy for Dynamo House•Successful product and packaging development•Successful SEO/SEM implementation •Successful integration of global product and communications strategies

167 Franklin Street, Melbourne Vic Australia

This role reported directly to the Board of Directors and General Managers and was accountable for the successful delivery of the marketing and sales results for The Discovery Group. Key responsibilities included:•Managing all aspects of ATL and BTL marketing campaigns and strategies •Developing and executing the long and short term sales and marketing strategies •Developing and implementing the digital marketing strategies and social network campaigns •Finance and budget management•Marketing and sales teams management•External agency and key stakeholder management•SEO, SEM, e’DM and social media (SM) campaign management Achievements:•Delivered 60% growth above sales target with new marketing strategies •Increased repeat business by over 40% with the delivery of a new customer loyalty program•Successful development and implementation of new sales, E-commerce, ATL and BTL marketing strategies •Increasing online bookings by 80% through yield management, successful SEO and the implementation of new website•Minimised marketing budget and maximising ROI to over 600%•Played a key leadership role in developing and implementing new educational night programs for Melbourne’s major attractions e.g. Eureka Skydeck, Etihad Stadium & Melbourne Aquarium•Company rebranding and strengthening of company image

Melbourne, Australia

The MTILP is a ground breaking development program that will give attendees the opportunity to grow as leaders within the tourism industry.

Duesseldorf, Germany

Medtronic is the world market leader in pharmaceutical and medical products. Operating in the FMCG B2B market, Medtronic develops life-changing technologies that improve the way chronic diseases are treated. This role reported directly to the Marketing Manager and the European Executive General Manager of MiniMed and was accountable for the project management of nationwide primary research projects. Key responsibilities included budget management; research project management; the creation of strategic and operative recommendations; development and implementation of the marketing plan and product development.

Masters Degree, Business Administration, Marketing And Finance

Bachelor Of Applied Science (B.A.Sc.), Business Administration And Management, General