Consolidated career in the Business, Communication and Marketing departments of media outlets, focusing on three fronts: network and strategic partnership management; content, communication and knowledge project management, and people development management.• Managed the partnerships and relationships of Globo with its 115 affiliates and guided the development of the network, focusing on the implementation of joint strategic initiatives in the Content, Digital Products & Services, Advertising Business, Communication and Branding, Programming, Research and Human Resources departments. Extensive understanding of the culture, behavior, habits, values and identity of Brazilians.• Deployed and managed internet and digital product partnerships with affiliates, including expansions and initiatives to qualify and use consumer data, enabling new business models and formats.• Developed and managed communication and regional knowledge strategies as competitive advantages, improving the connection with Brazilians and generating insights for content and business.• Conducted training initiatives and managed the e-learning platform, ensuring the capillarity of the strategy through a coordinated and cohesive approach in alignment with the policies, guidelines, image and positioning of the Globo brand and in compliance with the contracts of the broadcast and digital TV business.• Led and managed people, multidisciplinary teams and change. Persuasion and negotiation skills with the flexibility to adapt solutions considering the complexity of different economic groups regarding profile, size, structure and market potential. Strategic and action-oriented approach.• Experience in marketing management for print media and promotion agencies.• Knowledge management columnist for the Magazine Gestão RH.• Advertising Executive through the FAAP. Graduate's degree in Marketing and Research from the University of California in Berkeley. Executive MBA in Marketing and People Management from ESPM, and specializations in Integrated Coaching from ICI and Executive Management from FGV. Fluent English.