Daniela Castelli Email & Phone Number

Buenos Aires, Caba, Ar

Argentina

Engage with Marketing and Communications agencies to ensure they remain in compliance with our contract's terms & conditions and business standards.

Buenos Aires

- Coordinate ExxonMobil efforts to market best-in-class differentiated diesel products focused on USA and CANADA markets. - Plan, Support and track execution of Synergy Diesel Efficient marketing initiatives.- Point of contact for competitive intelligence and product offer needs.- Develop and communicate standard reports & scorecards to the stakeholders.- Identify opportunities through actionable insights from data analysis.

Buenos Aires Y Alrededores

• Design digital communication strategy for both channels (B2B & B2C)• Marketing budget control and suppliers management.• Define promotional campaigns and report results to Commercial and territory directors.• Analyze and report ROI Marketing initiatives.• Organize product launchs events and customer experience meetings for our main customers.• Develop and manage the social media strategy in Argentina

Gran Buenos Aires, Argentina

• Develop a marketing plan to enhance commercial relationships with OEMs.• Set product marketing strategies, promotion plans and customer loyalty programs for B2B channel.• Partner with salesforce team and key account manager to align the strategy to the market requirements.• Plan and execute PETRONAS participation in the most important events of the industry: ExpoAgro, Feria La Rural, AgroActiva, Salón del automotor, among others • Implement new communication channels and produce branding contents to share with OEM´s key players.• Design PETRONAS branding and product image in all dealers and POS. • Report and analyze B2B Marketing efforts, metrics and ROI.

• Design Marketing plans for Argentina, Chile and Uruguay.• Regional Marketing plan implementation and integration with global marketing strategy, in accordance with GlobalLogic business goals.• Internal Comm Coordination.• Develop and execute the GlobalLogic rebranding process in the region.- Direct report to the regional director and global CMO.- Personnel in charge: 2

Argentina

• Designed annual marketing plans to achieve the organizational goals and developed marketing communication strategies.• Organized and conducted research to identify new opportunities for sponsoring industry events and host GlobalLogic events (in serveral countries where GlobalLogic has offices: Argentina, Chile, India, USA, among others) • Built the company brand by defining and executing PR effort • Managed online marketing campaigns successfully and published write-ups on social networking websites and blogs: Corporate Website, GlobalLogic Club, Social Networks, among others.• Sales and business development support: planned demand generation initiatives and metrics report oriented to new business opportunities.

Argentina

• Coordinated activities with advertising agencies and various other media companies – Arranged and planned meetings and discussions.• Performed all promotional activities: Press releases, advertisements and liaising with other venues to maximize local and regional PR opportunities.• Helped on Internal Communication strategy.• Responsible for updating company website, social media presence, and media kits.• Excecuted the external training program.

Public And Corporate Relations Degree, Business Management, Digital Communications, Public Affairs, Corporate Social Responsibility

Postgraduate Strategic Communications Management Degree