Daniela Castro Email & Phone Number

Brisbane, Queensland, Australia

I'm currently a Digital and Brand Experience Consultant at Integral, a forward-thinking consultancy where creativity meets technology to drive exceptional outcomes. My focus lies in refining and implementing impactful marketing strategies, designing user-centric websites, strengthening brand identities, and delivering a range of digital solutions, with a recent focus on CRM and marketing automation implementation. My expertise extends beyond traditional marketing boundaries, as I… Show more I'm currently a Digital and Brand Experience Consultant at Integral, a forward-thinking consultancy where creativity meets technology to drive exceptional outcomes. My focus lies in refining and implementing impactful marketing strategies, designing user-centric websites, strengthening brand identities, and delivering a range of digital solutions, with a recent focus on CRM and marketing automation implementation. My expertise extends beyond traditional marketing boundaries, as I collaborate with specialists to shape comprehensive data strategies, conduct team capability assessments, and provide tailored organisational training. It's a dynamic role that I truly enjoy as I contribute to reshaping the digital landscape for businesses and government entities, ensuring their brand experiences resonate with lasting success.Some of the projects that I have led include:Website design and development for Business Chamber Queensland (BCQ)Martech audit and analysis for Goodstart Early Learning SEO audit and training for the Department of Education CRM solution analysis and HubSpot implementation for Queensland Tourism Industry Council Show less

Brisbane, Queensland, Australia

News Corp Australia is the country's largest print and digital publisher, reaching over 91% of Australians aged 14 and above with an audience of more than 19.4 million each month. The Product Integration (Pi) department, comprising around 40 team members, serves as the commercial link between our advertisers and audiences. Our pre-sales managers drive the scope and creative workflow of integrated brief responses, while the post-sales managers oversee the creative and production process, review… Show more News Corp Australia is the country's largest print and digital publisher, reaching over 91% of Australians aged 14 and above with an audience of more than 19.4 million each month. The Product Integration (Pi) department, comprising around 40 team members, serves as the commercial link between our advertisers and audiences. Our pre-sales managers drive the scope and creative workflow of integrated brief responses, while the post-sales managers oversee the creative and production process, review integrated campaign performance, and provide insights, optimizations, and recommendations.As the Productivity Manager for the Pi team, my primary responsibilities include:-Managing pipeline and assigning integrated briefs within our pre-sale workstream, as well as sold campaigns-Optimising team workflow, systems, processes and templates, leveraging digital solutions and emerging technologies to increase productivity and efficiency-Reporting and analyzing pre- and post-sale performance and delivery outcomes, providing insights to key stakeholders (Finance, Sales, Product and Partnerships, Editorial, Marketing, Production and Design)-Facilitating training and workshops for multiple stakeholders Pi interacts with, ensuring the team is up-to-date with the latest trends and best practices.As the Productivity Manager, I work closely with the network directors, senior leadership team and other key stakeholders to drive strategic initiatives that deliver value for our customers and business. My role is critical to ensuring that our team delivers high-quality, innovative campaigns that meet our client's needs while maintaining a strong focus on productivity and efficiency. Show less

Bowen Hills, Queensland, Australia

I have led campaigns for clients in diverse industries such as government, education, tourism, technology, FMCG, finance, services and charities). Some of my tasks included:-Developing comprehensive project plans, drafting scopes, timelines, workloads and bug trackers-Engaging with internal stakeholders using software such as Jira and Monday.com-Liasing with the clients or their agencies, as well as with freelancers if needed-Gathering data from Meta and Adobe Analytics and… Show more I have led campaigns for clients in diverse industries such as government, education, tourism, technology, FMCG, finance, services and charities). Some of my tasks included:-Developing comprehensive project plans, drafting scopes, timelines, workloads and bug trackers-Engaging with internal stakeholders using software such as Jira and Monday.com-Liasing with the clients or their agencies, as well as with freelancers if needed-Gathering data from Meta and Adobe Analytics and creating post-campaign reports-Raising purchase orders and processing invoicesBy the time I was promoted to Productivity Manager, I implemented almost 200 components for campaigns valued over $20M and worked across MMH, News.com.au, Stellar, Body+Soul, Vogue and various podcasts and events as Bridge to Brisbane and Vogue Codes.The most rewarding of the projects I led was The Cole's ‘Better Together’ partnership: an eight-month, $2.8M campaign that aimed to engage Australians' sense of community that included 100+ editorial, native and integrated stories in paper, online, and social. We engaged ambassadors such as Curtis Stone and Matt Preston, utilised data and case studies, and educated Australians about managing food waste, their health and wellbeing, recycling, and the benefits of supporting Australian farmers and charities such as Guide Dogs, Clean Up Australia, and Fight MND. As a result, the always-on campaign produced 28 million digital impressions and achieved a +24 per cent uplift in Coles Brand metrics across all tested articles, surpassing all KPIs. Show less

Brisbane, Australia

Over the course of my studies and on multiple visas, I collaborated with clients across various industries and with creative agencies, providing white-label marketing solutions. Among my services were website development and optimization, branding and design, marketing strategy, media planning, and content creation. I hired and managed an offshore team, effectively overseeing the project remotely, to ensure seamless operations. Some examples of my work include social media and… Show more Over the course of my studies and on multiple visas, I collaborated with clients across various industries and with creative agencies, providing white-label marketing solutions. Among my services were website development and optimization, branding and design, marketing strategy, media planning, and content creation. I hired and managed an offshore team, effectively overseeing the project remotely, to ensure seamless operations. Some examples of my work include social media and design work for Gold Coast Airport, Norco, Southern Cross Credit Union (under Guerrilla creative agency), Kindergo, iScoot, and Veta Education. Show less

Caracas, Venezuela

In my capacity as an Editorial and Operations Consultant for Natcom's FYI News, a series of 10 daily short-form videos distributed through Terra/Yahoo News, I was tasked with overseeing the project during its early stages.My responsibilities included recruiting a team of talented copywriters, translators (Spanish-English-Portuguese), designers, and video producers. I also had to define the workflow for creating 10 daily short-form videos covering 5 news topics of the day and 5 evergreen… Show more In my capacity as an Editorial and Operations Consultant for Natcom's FYI News, a series of 10 daily short-form videos distributed through Terra/Yahoo News, I was tasked with overseeing the project during its early stages.My responsibilities included recruiting a team of talented copywriters, translators (Spanish-English-Portuguese), designers, and video producers. I also had to define the workflow for creating 10 daily short-form videos covering 5 news topics of the day and 5 evergreen topics, all in 3 languages and optimized for different screen sizes.To ensure that the content was consistent and aligned with Natcom's brand guidelines, I created editorial guidelines that covered branding, video categories, duration, tone of voice, and more. I was also responsible for supervising and improving the entire production process from script development through to post-production.This role was a significant milestone in my career, as it was my first time managing a team of over 30 professionals. I found the experience to be incredibly rewarding, and I am proud to have been part of such a successful project. Show less

Caracas, Venezuela

During my time at Monitoreo Digital, I had the privilege of working with UNESCO for Bolivia, Colombia, Ecuador, and Venezuela. My role involved:-Deploying global assets that aligned with local market campaigns and strategy-Creating content-Coordinating and managing Facebook and Twitter accounts-Covering workshops and speaking-gigs in real-time via social mediaIn addition, I worked as a Marketing Leader for our client Dipacar, a distributor of luxury brands such as… Show more During my time at Monitoreo Digital, I had the privilege of working with UNESCO for Bolivia, Colombia, Ecuador, and Venezuela. My role involved:-Deploying global assets that aligned with local market campaigns and strategy-Creating content-Coordinating and managing Facebook and Twitter accounts-Covering workshops and speaking-gigs in real-time via social mediaIn addition, I worked as a Marketing Leader for our client Dipacar, a distributor of luxury brands such as Dior, Gucci, and Calvin Klein. My key tasks included:-Creating and managing the company's 360° marketing strategy-Developing engaging creatives to meet brand KPIs such as building brand awareness, growing the follower base, creating engagement, and increasing sales-Managing the social media content calendar and events calendar-Developing strategies for amplifying content through organic and paid reach on social media-Oversee the social media team on their day-to-day management of Facebook, Twitter, Instagram, and YouTube-Crisis management, including engaging in conversations with followers, responding to complaints, and reporting issues to the customer care team-Guiding the creation of the new brand website-Occasionally writing articles about fashion, beauty, tech, and lifestyle-Organizing all content shoots from creative conception through to retouching-Assisting with the management of brand celebrities, press influencers, and bloggers/vloggers at content shootsIn terms of project management, I provided support to brand managers to develop strategies and drive growth across their categories. This included:-Selecting and directing human talent in the creative team-Monitoring and managing relationships with media and bloggers/vloggers-Analyzing campaigns and making presentations to brand managersThis was one of the most rewarding job experiences I had, in which I learnt many different skills that today allow me to have a holistic knowledge of marketing and advertising. Show less

Caracas, Venezuela

As the host of GeekyLeaks, I led a weekly radio program (in Spanish) every Saturday and Sunday from 9 am to 12 pm focused on the latest technology releases, digital trends, and marketing strategies. Through engaging discussions, I aimed to bring the internet to life on the radio waves with my signature slogan, "Internet on the radio." With a deep passion for all things tech, I worked to provide insightful commentary and analysis on the most pressing issues in the digital world, while also… Show more As the host of GeekyLeaks, I led a weekly radio program (in Spanish) every Saturday and Sunday from 9 am to 12 pm focused on the latest technology releases, digital trends, and marketing strategies. Through engaging discussions, I aimed to bring the internet to life on the radio waves with my signature slogan, "Internet on the radio." With a deep passion for all things tech, I worked to provide insightful commentary and analysis on the most pressing issues in the digital world, while also engaging with listeners to foster an interactive and collaborative experience. Show less

Caracas, Venezuela

As a journalist for the Spanish news agency EFE, my primary responsibility was to cover political and economic developments in Venezuela, conducting interviews with national politicians and providing insightful analysis of the ongoing crisis in the region. I conducted extensive research on a variety of current interest topics to ensure that my reporting was accurate, balanced, and timely. Whether in the field or in the newsroom, I was committed to upholding the highest standards of… Show more As a journalist for the Spanish news agency EFE, my primary responsibility was to cover political and economic developments in Venezuela, conducting interviews with national politicians and providing insightful analysis of the ongoing crisis in the region. I conducted extensive research on a variety of current interest topics to ensure that my reporting was accurate, balanced, and timely. Whether in the field or in the newsroom, I was committed to upholding the highest standards of journalistic integrity and contributing to EFE's reputation as a trusted source of news and information. Show less

Caracas

As a Copy-Producer for Venevision Plus, I was responsible for the promotion of soap operas, magazines, and talk shows for broadcast across Latin America, Spain, and the United States. With a keen eye for detail and a talent for creative writing, I was tasked with developing compelling promotional material that would captivate viewers and encourage them to tune in to our programming. I collaborated closely with post-producers, voice-overs, directors, and other creative professionals to ensure… Show more As a Copy-Producer for Venevision Plus, I was responsible for the promotion of soap operas, magazines, and talk shows for broadcast across Latin America, Spain, and the United States. With a keen eye for detail and a talent for creative writing, I was tasked with developing compelling promotional material that would captivate viewers and encourage them to tune in to our programming. I collaborated closely with post-producers, voice-overs, directors, and other creative professionals to ensure that our promotions accurately reflected the tone, style, and content of our shows. Whether through traditional advertising channels or digital media platforms, I was committed to creating innovative, high-quality promotions that would engage audiences and enhance the overall brand identity of Venevision Plus.Some of my main productions included: Rosario, Gata Salvaje, Corazón Esmeralda, Corazón Indomable, Rafaél Orozco – El Ídolo, Quién tiene la Razón, Casos de Familia, Marta Susana, El Palenque, La revista de Zuleyka and Arquitecto de Sueños. Show less

Caracas, Venezuela

As a Radio Host and Producer for a Zona Musical Weekend transmitted in over 6 cities in Venezuela, I was responsible for developing and producing engaging content that informed and entertained our listeners every Saturday morning. With a deep passion for radio and a talent for storytelling, I worked to create compelling programs that covered a wide range of topics, from news and current events to music, culture, and lifestyle. In addition to hosting the show, I also served as the primary… Show more As a Radio Host and Producer for a Zona Musical Weekend transmitted in over 6 cities in Venezuela, I was responsible for developing and producing engaging content that informed and entertained our listeners every Saturday morning. With a deep passion for radio and a talent for storytelling, I worked to create compelling programs that covered a wide range of topics, from news and current events to music, culture, and lifestyle. In addition to hosting the show, I also served as the primary producer, overseeing all aspects of the production process, from developing show concepts and booking guests to writing scripts and coordinating technical aspects of the broadcast. Show less

Caracas, Venezuela

-Developed and executed social media strategies that aligned with the company's brand goals.-Created and curated high-quality content for major brands such as Quaker, Pantene, Oral-B, and Always.-Engaged with followers on multiple social media platforms, including Facebook, Instagram, and Twitter.-Managed the development of content for events sponsored by brands such as Todo por la Corona and Miss Venezuela.-Wrote content for influencers such as Daniela Kosan, Ana María Simon… Show more -Developed and executed social media strategies that aligned with the company's brand goals.-Created and curated high-quality content for major brands such as Quaker, Pantene, Oral-B, and Always.-Engaged with followers on multiple social media platforms, including Facebook, Instagram, and Twitter.-Managed the development of content for events sponsored by brands such as Todo por la Corona and Miss Venezuela.-Wrote content for influencers such as Daniela Kosan, Ana María Simon, Stefanía Fernández, and Sheryl Rubio.-Significantly increased online engagement and grew the community of followers.-Collaborated with cross-functional teams to ensure social media efforts were integrated with overall marketing and communications strategies. Show less

Valencia, Venezuela

-Coordinated events, interviews, and recording schedules to ensure smooth production of the show.-Developed and maintained relationships with industry contacts to secure exclusive interviews and behind-the-scenes access for the show.-Through my experience as a radio producer and host, I developed strong communication and organization skills, as well as a passion for creating engaging content and building audiences.

Mfa Digital Foundations, Digital Communication And Media/Multimedia

Graduate Certificate, Business Administration

Graduate Diploma, Social Media Management

Graduate Diploma, Arts, Entertainment, And Media Management

Bachelor'S Degree, Communication And Media Studies