Daniela Catalan
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Daniela Catalan Email & Phone Number

CHRO I Mentor | Culture Transformation I People Leadership I Strategic People Management I Employee Engagement I ESG - Environmental, Social and Governance at Pipefy
Location: São Paulo, Brazil 7 work roles 5 schools
1 work email found @amaro.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email d****@amaro.com
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Current company
Role
CHRO I Mentor | Culture Transformation I People Leadership I Strategic People Management I Employee Engagement I ESG - Environmental, Social and Governance
Location
São Paulo, Brazil

Who is Daniela Catalan? Overview

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Quick answer

Daniela Catalan is listed as CHRO I Mentor | Culture Transformation I People Leadership I Strategic People Management I Employee Engagement I ESG - Environmental, Social and Governance at Pipefy, based in São Paulo, Brazil. AeroLeads shows a work email signal at amaro.com and a matched LinkedIn profile for Daniela Catalan.

Daniela Catalan previously worked as Chief Human Resources Officer at Pipefy and Head os People & Places at Amaro. Daniela Catalan holds Chro, Desenvolvimento De Recursos Humanos from Insper Instituto De Ensino E Pesquisa.

Company email context

Email format at Pipefy

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{first}.{last}@amaro.com
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Profile bio

About Daniela Catalan

I am a seasoned HR professional dedicated to empowering individuals to achieve their fullest potential while aligning with organizational culture to drive exceptional business results. My personal mission is to contribute to a better world for future generations, particularly my children.With 29 years of diverse experience spanning Human Resources, Management, Training and Development, Sales, Marketing, and Administration, I have developed a robust expertise in leading high-performing teams and building scalable HR strategies. My career journey includes 18+ years in HR leadership roles across consumer goods, insurance, technology, and startup environments.Currently, I serve as the Chief Human Resources Officer (CHRO) at Pipefy, a leading SaaS company specializing in AI-driven workflow systems. Experience as well in companies as Amaro, Mandaê/Nuvemshop, Scansource, Travelers and Inbev.I am passionate about building people-first cultures, fostering innovation, and driving organizational growth through strategic HR leadership.

Listed skills include 5S, Team Leadership, Sap, Business Strategy, and 9 others.

Current workplace

Daniela Catalan's current company

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Pipefy
Pipefy
CHRO I Mentor | Culture Transformation I People Leadership I Strategic People Management I Employee Engagement I ESG - Environmental, Social and Governance
AeroLeads page
7 roles

Daniela Catalan work experience

A career timeline built from the work history available for this profile.

Chief Human Resources Officer

Current

San Francisco, California, Us

Mar 2023 - Present

Head Os People & Places

São Paulo, São Paulo, Br

• Acting in strategic planning along with other managers, being responsible for ensuring compliance with the plan and delivery of results through HR processes.• Management of a team of 41 people in the area of HR, IT support and Facilities, for a company with different plants such as 1 distribution center, 1 head quarter, 1 PPCP warehouse and 17 stores.• Member of the Executive Management team with active participation in the M&A and Due Diligence process, supporting all HR decisions, providing information, keeping employees engaged and focused during the change.• Lead and develop the People & Places Tribe team, creating a team with the ability to grow the company to be a profitable and profitable company.• Work with the founders and the executive team to ensure strong leadership, with a culture of growth and ensuring the company's strategy, achievements and follow-up of OKR's with prioritization and optimization of resources.• Transform AMARO into an admired company by ensuring, retaining employees and where people want to come to work, with a high level of engagement at all levels within AMARO• Engage the People team with quality and scalability where all HR processes are consistent, ensuring an experience for AMARO employees whether they are virtual or face-to-face and that the CULTURE rituals reach everyone equally.• Ensure management of recruitment and selection of the best people, for the best teams, being diverse, so that people know and are willing to solve problems.

Jan 2022 - Mar 2023

People Director For Integrations And Expansions - M&A

São Paulo, Br

• Acting in strategic planning along with other managers, being responsible for ensuring compliance with the plan and delivery of results through HR processes.• Member of the Executive Management team with active participation in the M&A and Due Diligence process, supporting all HR decisions, providing information, keeping employees engaged and focused during the change.

May 2021 - Jan 2022

Chro

San Francisco, California, Us

• Responsible for the People area with a focus on qualification, training, qualification making people productive, motivated and committed to the company's mission. guarantee• Implementation of process management ensuring growing and sustainable results, as well as employee satisfaction.• Achieving sustainable results in line with the company's strategy, with a turnover of around 15% and 90% of satisfied people.

May 2020 - May 2021

Hr Director

São Paulo, Br

• Reporting strategically to the President of Brazil and LATAM, VP of Operations Brazil and VP Human Resources USA.• Head of HR acting in all processes in the HR area, managing a team of 13 people and a staff of approximately 800 employees for Latin America (Brazil, Mexico, Colombia, Chile and Peru), including Health and Safety of the I work with 13 national and international reporting employees.• Responsible for the implementation, management and execution of projects in the HR area such as organizational climate survey, development plan, performance and skills assessment, payroll, occupational health and safety, benefits, events, among others.• Training and development, recruitment and selection for all levels. Organization in the structure of presentation and consolidation of numbers and data of the HR area.• Integration of companies after acquisitions, labor processes, positions and salaries, career path, journey control, turn over management, budget management, communication, goal setting, design of company strategies and focus on results, of all processes and HR procedures.

Sep 2015 - May 2020

Human Capital Specialist

• Responsible for the implementation and execution of projects in the HR area such as organizational climate survey, development plan for directors and successors, automation of processes in a new system, people committee, performance evaluation, among others.• Employee training and development, recruitment and selection for all levels. Organization in the structure of presentation and consolidation of numbers and data of the area.

Jan 2015 - Aug 2015

People & Management Manager

Leuven, Be

Management and Compensation Specialist - Executive Board PR/SPI • Management and control of the HR area of a Regional Board of Directors with 1,500 employees in terms of turnover numbers, security, working hours, excellence program, budget, R & S, remuneration, evaluations, payments, standards and macro process labor actions.• Among the main controls are all remuneration processes, guaranteeing salary promotions, transfers, movements within the stipulated standards with a pre-established budget by the corporate. Management of the budgetary basis of values in the HR area such as salaries, provisions, charges, occupational health and safety, transport, food, training, that is, costs in general.• Management of the excellence program, consolidating all areas involved (sales, administrative, financial, operations, logistics and human resources), management of all planning such as the deployment of goals, achievement of goals and action plans.People and Management Manager – CDD Curitiba and PR/SPI Board (09/02 – 11/01)• Management of a team of 10 people to manage the G&G area with approximately 500 employees covering different areas (sales, administrative, financial and logistics) and locations (CDD Curitiba Rota, CDD Curitiba Auto Serviços, CDD Francisco Beltrão, Comercial Paraná and Directorate PR/SPI).• Main objective: provide the company with qualified, productive, committed people and a management system that ensures growing and sustainable results, employee satisfaction with sustainable performance with the best people and teams.People and Regional Management Coordinator/People Specialist 03/08 – 01/09• Responsible for presenting the CDD's results on a monthly basis (4), as well as the breakdown of goals for the CDD's regarding turnover management, R&S, training/development and the area's cycle.

Jan 2002 - Dec 2014
5 education records

Daniela Catalan education

Chro, Desenvolvimento De Recursos Humanos

Insper Instituto De Ensino E Pesquisa

Formação De Coaching Com Programação Neurolinguística, Desenvolvimento De Recursos Humanos

Fgv - Fundação Getulio Vargas

Gba - Gestão De Pessoas, Gestão De Pessoas

Fgv - Fundação Getulio Vargas

Pós Graduação Em Gestão De Pessoas, Gestão De Recursos Humanos

Fae Centro Universitário

Bacharelado, Administração

Ite - Instituição Toledo De Ensino
FAQ

Frequently asked questions about Daniela Catalan

Quick answers generated from the profile data available on this page.

What company does Daniela Catalan work for?

Daniela Catalan works for Pipefy.

What is Daniela Catalan's role at Pipefy?

Daniela Catalan is listed as CHRO I Mentor | Culture Transformation I People Leadership I Strategic People Management I Employee Engagement I ESG - Environmental, Social and Governance at Pipefy.

What is Daniela Catalan's email address?

AeroLeads has found 1 work email signal at @amaro.com for Daniela Catalan at Pipefy.

Where is Daniela Catalan based?

Daniela Catalan is based in São Paulo, Brazil while working with Pipefy.

What companies has Daniela Catalan worked for?

Daniela Catalan has worked for Pipefy, Amaro, Nuvemshop, Scansource, and Travelers Brazil.

How can I contact Daniela Catalan?

You can use AeroLeads to view verified contact signals for Daniela Catalan at Pipefy, including work email, phone, and LinkedIn data when available.

What schools did Daniela Catalan attend?

Daniela Catalan holds Chro, Desenvolvimento De Recursos Humanos from Insper Instituto De Ensino E Pesquisa.

What skills is Daniela Catalan known for?

Daniela Catalan is listed with skills including 5S, Team Leadership, Sap, Business Strategy, Pdca, Business Planning, Key Account Development, and Portuguese.

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