Self-motivated, problem-solving Program Manager and Business Developer with career success leading cross-country & regional initiatives in Advertising & Technology. I strive to foster customer relationships to identify needs, plan, and develop business strategies to design programs and guide decision making. I excel at leading teams and collaborate across functions to manage and execute projects, delivering innovative results and solutions to maximize performance, improve processes, enhance user experience and achieve customer objectives.Skills:Program & Project ManagementDigital MarketingBusiness DevelopmentDigital Communication & AdvertisingLong-Term Strategy DevelopmentNegotiationMarket Strategy DevelopmentBranding & Brand DevelopmentMarket ResearchTeam LeadershipInternal & External CommunicationsTraining Design & Implementation (both for internal & external audiences)Bilingual - English (Business Competence) & Spanish (Native)
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Regional Program Manager & Business DeveloperGoogle Jul 2019 - Apr 2024Miami/Fort Lauderdale Y Alrededores, Estados UnidosOversee developing the strategy, management of resources & commercial success of Advertising & Commercial Programs for five countries in Spanish-speaking Latin America. Developed and led the YouTube Influencer Programs at Google, driving the growth of the influencer business at a regional level. -
Display & Video SpecialistGoogle Aug 2017 - Aug 2019Miami, Florida, Estados UnidosDeveloped the insights & trends side of special YouTube Packages for clients and served as Video Specialist lead for 3 countries, supporting Sales teams in negotiation, closing and activation of Annual YouTube contracts. Additionally, volunteered to lead the 2018 YouTube WorldCup commercial offering for 5 countries. -
Sales Pitch DeveloperGoogle Jan 2016 - Aug 2017ArgentinaCo-lead the development of a new business unit within Google that developed best in class sales pitches aiming to improve business conversations and gaining new clients in Colombia, Peru and the Caribbean. Developed all commercial assets to support and improve YouTube & Display sales conversations regionally. -
Senior Strategic PlannerDdb Argentina Aug 2013 - Jan 2016RecoletaDeveloped communication strategies for brands, insights & trends reports, case studies, and research concepts. Collaborated with creatives, digital, media, and accounting teams to develop 360 plans. AccountsClorox (Latin America & Middle East)Johnson & JohnsonCCU Group Alicorp Group VolkswagenBBVA Mc Donald'sMovistarPrudential Mondelez Peñafiel Group (Mexico) -
Strategic PlannerOgilvy & Mather Jan 2012 - Aug 2013Buenos Aires Province, ArgentinaDeveloped trends & industry reports for clients, including SC Johnson, GSK, Kimberly-Clark. Collaborated in research studies and development of communication strategies for the middle and long term.Accounts: SC Johnson GSK Kimberly-Clark Shopper Accounts:SC Jhonson -
Strategic Planning AssistantGrey Argentina Sep 2011 - Jan 2012Accounts: Coca – Cola Procter & Gamble GSK -
Strategic Planning Assistant (Freelance)La Comunidad Sep 2011 - Oct 2011Desk Research, case analysis, consumer, trends and market analysis.
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AssistantRdya Design Group Apr 2011 - Jul 2011Reception and administrative duties, assist the Creative Director of the agency, writing of press releases, drafting of headlines for graphic and TV scripts.Accounts:ClarínCablevisión - Fibertel
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Marketing AssistantPramer Sca Nov 2009 - Dec 2010Brandmanager's support. Order POP material. Contact with suppliers and customers. Design and delivery of monthly newsletters. Internal stock management. Outbound logistics. Assistance in events and exhibitions's organization, in Argentina and Latin America.
Daniela Cerutti Education Details
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Human Computer Interaction -
Project Management -
Graphic Design -
Facultad Latinoamericana De Ciencias Sociales (Flacso)Social & Political Anthropology -
Account Planning Group Argentina (Apg)Strategic Planning Network -
Strategic Planning Program In Brand Communication -
Bachelor'S Degree In Advertising
Frequently Asked Questions about Daniela Cerutti
What is Daniela Cerutti's role at the current company?
Daniela Cerutti's current role is Program Manager | Business Development | MA in Human Centered Design Candidate | Bilingual | Ex Google.
What schools did Daniela Cerutti attend?
Daniela Cerutti attended Liberty University, Cornell University, Escuela Da Vinci, Facultad Latinoamericana De Ciencias Sociales (Flacso), Account Planning Group Argentina (Apg), Universidad Argentina De La Empresa, Universidad Argentina De La Empresa.
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Daniela Cerutti
Italy1accenture.com -
Daniela Cerutti
English Teacher | Sworn And Scientific And Literary English<>Spanish Translator | Transcriber | Subtitler | Proofreader | Audiovisual Project Manager & Team Leader | Flight AttendantArgentina -
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