Daniela Colombo

Daniela Colombo Email and Phone Number

In-store Activation Manager I Mental Coach I Field force and Omnichannel Manager I Sales I Trade Marketing I ex-Nestlé @ The Kraft Heinz Company
chicago, illinois, united states
Daniela Colombo's Location
Milan, Lombardy, Italy, Italy
Daniela Colombo's Contact Details

Daniela Colombo work email

Daniela Colombo personal email

n/a
About Daniela Colombo

Reckitt

Daniela Colombo's Current Company Details
The Kraft Heinz Company

The Kraft Heinz Company

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In-store Activation Manager I Mental Coach I Field force and Omnichannel Manager I Sales I Trade Marketing I ex-Nestlé
chicago, illinois, united states
Website:
kraftheinzcompany.com
Employees:
17637
Daniela Colombo Work Experience Details
  • The Kraft Heinz Company
    In-Store Excellence Manager
    The Kraft Heinz Company Sep 2021 - Present
    Milano
    Sales dep.Developing strategy and activation of Company brands across channels (Retail, Babyshop and Pharmacy)Brands: Plasmon - Nipiol - Kraft - Heinz - Biaglut - Aproten Coordinating Trade Service team (2 people as direct reports)
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  • Reckitt
    Field Manager Grocery & Omnichannel Manager
    Reckitt Feb 2021 - Sep 2021
    Milano, Lombardia, Italia
    Sales dep.Sell out field Manager Grocery channel for Personal Care brands, leading 8 people as field force.E-com dep.Omnichannel manager, leading start up project on demand - Glovo in pharma channel, coordinating 25 people on the direct pharma field.
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  • Rb
    Customer Trade Marketing Manager Grocery
    Rb Jul 2020 - Feb 2021
    Milano, Lombardia, Italia
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  • Rb
    Indipendent Pharma Trade Marketing Manager
    Rb Sep 2018 - Jul 2020
    Milano, Italia
    View
  • Rb
    Brand Trade Marketing Manager For Durex & Veet
    Rb Jun 2017 - Sep 2018
    Milano, Italia
    View
  • Nestlé
    Category Manager Icecream Div.
    Nestlé Jul 2015 - Jun 2017
    Milan
    TRADE MARKETING DIV. GELATI- Referente per la rete di vendita per l’implementazione della strategia di lancio di nuovi prodotti, supporto dei prodotti esistenti tramite trade story e la presentazione del piano marketing ai clienti.- Coordinamento della forza vendita nell’implementazione del Channel & Brand Plan (piano promozionale, DP, target volumi, aumento listini) - Implementazione del customer mix (definizione degli assortimenti ideali, assegnazione e monitoraggio del listing, ordini di impianto, Roi dell'investimento, analisi di trade planner… ). - Definizione degli incentivi sell-in e monitoraggio dell’avanzamento- E-commerce manager
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  • Cereal Partners Worldwide (Nestlé & General Mills)
    Trade Marketing Specialist
    Cereal Partners Worldwide (Nestlé & General Mills) Jan 2015 - Jul 2015
    Assago
    General Mills & Nestlé Italy - Trade marketing team• Creazione e Sviluppo Piano Canale, Strategia e Piano Promozionale, aiuto / verifica per Piano Cliente; implementazione processo Innovation & Renovation per prodotto/cliente; • Gestione della prioritizzazione del portafoglio prodotti per cliente, identificazione di mappa opportunità canale/cliente/prodotto: • Monitoring e reporting Performance & TTS prodotto/area/cliente; • Presidio e attivazione rete sell-out. Eventuale collaborazione con il marketing allo sviluppo e gestione dei materiali POP. •Responsabilità diretta per il Business della gestione di: Rete 9 Normal Trade e reti speciali e gestione smaltimento overstock o prodotto in freshness
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  • Cereal Partners Worldwide (Nestlé & General Mills)
    Sell-In Analyst
    Cereal Partners Worldwide (Nestlé & General Mills) Nov 2012 - Jan 2015
    General Mills & Nestlé Italy - Trade Marketing team- Provide Category, Channel and Customer trends analysis to support the development of Channel Strategies, including the tracking of competitor performances. - Assist NKA and KA in creating fact-based selling stories by providing them relevant information and data analysis or pre and post evaluations of trade promotions- Complete regular reviews on Channel contribution performance and the impact upon the business, provide analysis for new product launches as required.
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  • Nestlé
    In Store Account
    Nestlé Feb 2011 - Oct 2012
    Toscana
    Presidio attivo del rispetto assortimenti e promozioni sul punto vendita. Supporto alla grande distribuzione nell'implementazione di esposizioni fuori banco e nelle attività instore. Categorie Alimentari Nestlé: Cereali - Infanzia - Bevande per la colazione e Soluzioni Culinarie. Categoria petfood: Nestle' Purina. Area di competenza: Toscana nord.
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  • Nestlé
    Brand Manager Assistant
    Nestlé Jun 2010 - Feb 2011
    Nestlé
    Stage Chilled pasta and sauces.Analisi dati di mercato e tracking kpi's di distribuzione e promozione. Gestione e coordinamento delle agenzie per la realizzazione del nuovo sito web Buitoni, per le video ricette e la parte digital Buitoni (newsletter - redazionali..). Sviluppo e gestione del progetto "Test 60/40" svolto internamente in azienda.
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  • Pleon
    Marketing Web Insighter
    Pleon Dec 2009 - Feb 2010
    View
  • J&J Jesurum For Unilever Italy
    Junior Account Executive
    J&J Jesurum For Unilever Italy Apr 2009 - Jan 2010
    BTL Agency in MilanOrganizing events for Cif - Lysoform - Mentadent and other brands of Unilever company.Coordinamento ufficio PR, reparto creativo nell'organizzazione di eventi aperti al pubblico o dedicati alla stampa, creazione e sviluppo cartelle stampa. Gestione piccola contabilità e del cliente Unilever Italia. Eventi seguiti: XIX Mese della prevenzione Mentadent. II torneo di Gattonamento Lysoform (piazza San Babila - Milano). Lancio del prodotto Domestos Lysoform e altri eventi minori.
  • Publitalia '80
    Product Manager Assistant
    Publitalia '80 Dec 2008 - Apr 2009
    Stage presso l'ufficio Marketing Digitalia, gruppo Mediaset. Studio di scenario, analisi dati di ascolto e di mercato durante la fase di Switch Over Digitale terrestre.Supporto nella pianificazione politica commerciale e caricamento dei moduli sul sistema e palinsesto.
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Daniela Colombo Skills

Web Marketing Social Media Marketing Digital Marketing Trade Marketing Brand Development Marketing Integrated Marketing Online Advertising Event Planning Event Management Brand Management Social Networking Fmcg Strategy Product Development Marketing Management Social Media Online Marketing

Daniela Colombo Education Details

Frequently Asked Questions about Daniela Colombo

What company does Daniela Colombo work for?

Daniela Colombo works for The Kraft Heinz Company

What is Daniela Colombo's role at the current company?

Daniela Colombo's current role is In-store Activation Manager I Mental Coach I Field force and Omnichannel Manager I Sales I Trade Marketing I ex-Nestlé.

What is Daniela Colombo's email address?

Daniela Colombo's email address is da****@****mail.it

What schools did Daniela Colombo attend?

Daniela Colombo attended Università Bocconi, New York University, Università Cattolica Del Sacro Cuore, Universidad Ceu Cardenal Herrera.

What skills is Daniela Colombo known for?

Daniela Colombo has skills like Web Marketing, Social Media Marketing, Digital Marketing, Trade Marketing, Brand Development, Marketing, Integrated Marketing, Online Advertising, Event Planning, Event Management, Brand Management, Social Networking.

Who are Daniela Colombo's colleagues?

Daniela Colombo's colleagues are Michel Gerritsen, Tara Robinson, Uğur Aslan, Carmela Nazzareno, Alejandra Segura Sanz, Daniele Salimei, Ali Aliouche.

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