Daniela Cortes Motta Email & Phone Number

Madrid, Comunidad De Madrid, España

• Develop and execute data-driven digital strategies to drive lead growth and brand awareness. Analyze campaign performance using key metrics to identify optimization opportunities, improve profitability, and ensure.
• Optimize conversion rates and maximize ROI through lead nurturing, scoring systems, and targeted paid advertising campaigns on Facebook Ads, Instagram Ads, Google Ads and TikTok Ads. Manage budgets, target audiences.
• Create engaging and informative digital content (video and photo) for social media and email marketing campaigns. Tailor content to target audiences and align with brand messaging.
• Build and manage online communities through social media platforms. Engage with followers, respond to inquiries, and foster positive brand perception.
• Manage monthly investment budgets and handle accounting tasks for digital marketing initiatives. Ensure accurate financial reporting and compliance with budget guidelines.

Madrid Y Alrededores

• Craft data-driven campaigns: I design and implement effective marketing strategies across SEO, SEM (Social Ads), and Email Marketing, driving measurable results like increased traffic, leads, and sales.
• Build strong brands: Leverage B2B & B2C expertise to strengthen brand awareness, foster positive perception, and align marketing efforts with overall business objectives.
• Drive tangible results: Possess a proven track record of achieving success through targeted digital campaigns. Utilize analytics to continuously optimize strategies and maximize return on investment.

Madrid Y Alrededores, España

• Collaborate effectively across departments and with external partners to develop and execute impactful campaigns. Leverage strong communication and influencing skills to drive brand awareness, engagement, and achieve.
• Lead the creation and execution of multi-channel branded campaigns. Ensure consistency, effectiveness, and target audience reach through collaboration with various teams. Continuously evaluate campaign performance.
• Measure the success of branding initiatives against established metrics. Analyze traffic, conversions, and overall project performance to identify areas for improvement and optimize brand strategies for long-term growth.

Bogotá D.C., Colombia

• Directed the development and execution of multi-channel marketing campaigns (ATL & BTL) for new product/service launches, achieving a 30% increase in conversions sales across e-commerce and physical retail.
• Developed and implemented product positioning strategies to optimize market reach and brand perception, resulting a growth in brand awareness.
• Orchestrated high-impact brand activations by leading projects with diverse stakeholders, including media and film distributors like Disney, Warner Bros., and Universal.
• Utilized market research and campaign analytics to measure brand performance, identify growth opportunities, and adapt strategies for maximum success.
• Cultivated a strong brand presence on social media platforms by developing engaging content, managing communities, and driving audience engagement.

Bogotá, Distrito Capital, Colombia

• Developed, implemented, and optimized CRM strategies with personalized email campaigns, leveraging company data to drive conversions.
• Generated in-depth reports on web analytics, campaign results, and trends to measure marketing ROI and inform strategic decisions.
• Conducted thorough market research and competitor analysis to uncover trends, identify opportunities, and develop effective marketing strategies.
• Coordinated and managed marketing budgets, fostered strong relationships with agencies/media, and managed vendors for campaign production and implementation.
• Assisted in crafting dynamic marketing content and utilized design skills with Photoshop & Illustrator to support promotional materials.

Master'S Degree, Strategic In Fashion Business Management

Master'S Degree, Dirección De Marketing Y Gestión Comercial

Comunicación Audiovisual Y Multimedios