Daniela Criado Alvarez Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

• Experience in user experience design for digital products and services applying the Design Thinking lean UX and design Sprint methodologies.• Conceptualization of new products and services following a user-centered design process.• User tests, behavior metrics, relational benchmarking, Ethnography, Usability Testing, Person, User Journey, Wireframes• Definition and monitoring of KPIs and project objectives. • Design flows and interactions for a global audience across multiple platforms.• Participation in all phases of design, from concept to design and production (evaluations, user flows, user feedback, wireframes, prototypes, visual models, A/B tests, etc.)• Conducting user tests, interviews and correlative analysis.• Develop, iterate and implement integral components for our design system.• Guide product decisions through user research, customer development and iterative feedback circuits• Definition of best practices by establishing a data-based and user-centred approach.• Prioritize design processes to deliver high quality work within a defined deadline.

Development of different individual and team projects, putting into practice different methodologies in each case: Design Sprint, Design Thinking, Lean, Scrum.• Application of qualitative and quantitative research techniques (surveys, interviews, focus groups, safaris, user person, customer journey ...)• Defining best practices by establishing a data-driven and user-centered approach.• Information architecture, sitemap, user flows and wireframes.• Iteration with personal and remote testing (Hotjar, Google Analytics and Mailchimp), A / B tests.• Analysis and iteration based on Heuristic principles and Gestalt theory.• Develop, iterate and apply integral components for our design system.and iterative feedback loops.• Layout with HTML5 and CSS3 | Wordpress• Handoffs management such as Zeplin, Invision and version control• Work with design and prototyping tools: Figma, Sketch and Adobe XD.• Sketching and wireframing with Moqups, Balsamic, Whimsical and Axure.Applied methodologies:• Design Sprint to create a digital tool to help tackle discrimination.• Design Thinking to offer a solution that helps the performing arts sector.• Design Thinking to create a second-hand items management platform.• Lean to launch an MVP to promote post-covid19 tourism.

Madrid, Comunidad De Madrid, España

Developed functions:• Prioritization and management of orders.• Control and organization of the team.• Budgeting.• Attention and sale to the public.• Small and large format printing production.• Graphic design.• Handling of printing, binding and guillotining machines.• Restocking.• Receipt and verification of orders.• Processing customer payments.

Madrid

Developed functions: • Offer face-to-face advice to customers on the store's products. • Resolution of customer complaints. • Restocking. • Maintenance of products. • Record of sale and collection. • Processing customer payments.

Madrid

Developed functions:• Personalized attention and customer sales.• Resolution of customer complaints.• Restocking.• Maintenance of products.

Madrid

Developed functions:• Apprentice in the art bookbinding department.• Carrying out different types of manual binding.• Application of multiple seams to bind.• Development of gilding and embossing techniques• Use of marbling techniques.• Restoration of books.

Madrid

Developed functions:• Graphic design• Editorial design• Book layout for print and digital format.• Review and conversion of documents to epub format.• Publication of books on the web platform.

Madrid

Developed functions:• Editorial graphic design• Image treatment• Image processing• Work with vectors• Composition and distribution of the elements• Print tests• Preparation of final artwork

Ux/Ui Designer, 500 Hours

– Fundamentals of visual design and prototyping – Agile methodologies: Design sprint, Design thinking, Lean UX (KPI and metrics) –.

Language Immersion In The Uk, 6 Months

- Completion of an intensive course in Brighton. - Coexistence in residence with students of all nationalities. - Complete immersion.

Master Of Design And Art Direction, 500 Hours, 500 Horas

- Art direction, branding and typography. - Illustration techniques. - Audiovisual narrative: photography, direction and video editing..

Certificate Of Higher Education At Design And Editorial Production

- Graphic production materials. - Organization of digital prepress processes. - Design of graphic products. - Marketing of graphic.

Vocation Education And Training At Preprinting At Graphic Arts

- Assembly of electronic publications. - Training and career counseling. - Identification of prepress materials. - Bitmap image treatment..

Leisure Monitor And Free Time, 150 Horas

- Psychology and planning - Environmental education - Cartography and orientation - Education for health and food hygiene - Activities.