• Currently working on market intelligence and analytics to identify category growth and market share opportunities. • Driving the Brand Strategy through the identification of brand equity improvements, consumer segmentation and targeting drill down for marketing activities. • Campaign diagnostic KPI (effectiveness, enjoyment etc.), pre–post campaign awareness uplift, web listening and monitoring for campaign optimization.

Brand Activation - Building marketing platform to enhance brand perception and products activation based on company assets: sponsorship agreement and owned media - Accomplished global and local Sponsorship agreement and related marketing activation plan in Sport and Art&Culture range- Experience in contents creation for social media and printed campaigns. Attended several photo and video shooting with products and Brand Endorsers-Handled monthly/yearly budget allocation for marketing activation plan

Supporting Corporate Marketing Director and Corporate Marketing team on different projects related to: Sponsorship, Product Placement, Hospitality and Reporting.