Daniela Destefano, Mph Email & Phone Number

New York, New York, United States

New York, New York

● Lead and scaled a global interactive storytelling workshop for Sales and Client Services. The workshop provides teams with the knowledge and skills to present products, data, and insights to different audiences through the lens of language and context● Spearheaded the Strategy team’s first vertical initiative. Delegated verticals to team members and created a process and template for vertical playbooks that provide insights and recommendations to internal stakeholders and clients●… Show more ● Lead and scaled a global interactive storytelling workshop for Sales and Client Services. The workshop provides teams with the knowledge and skills to present products, data, and insights to different audiences through the lens of language and context● Spearheaded the Strategy team’s first vertical initiative. Delegated verticals to team members and created a process and template for vertical playbooks that provide insights and recommendations to internal stakeholders and clients● Served as the Millennial, healthcare, political, and travel subject matter expert. Responsibilities included researching trends, attending conferences, crafting relevant collateral, and leading internal and external brainstorms and presentations● Worked with a small task force to create an objective, consistent, and data-driven model and policy to classify health conditions by sensitivity and determine targeting capabilities. Oversaw implementation through management of the classification process, internal and external training, and communications ● Collaborated cross-functionally on The Trade Desk’s political advertising policy. Attended brainstorms, created/aggregated guidelines into a digestible format, and trained Sales and Client Services● Partnered with Sales and Client Services on brand summits, global priority meetings and pitches, RFPs, and RFIs. Served as project manager, liaison between teams, and curator of personalized content● Supported adoption and growth of key product priorities, such as measurement● Advised Client Services on presentation frameworks and best practices, with a focus on insights presentations and QBRs● Trained and mentored new and existing team members across all levels Show less

● Developed brand positioning, personality, and other elements of the brand story for various healthcare accounts, ranging from Fortune 500 companies to startups, through participation in workshops, competitive audits, and market analysis ● Built patient and HCP disease journeys with the larger goal of uncovering brand opportunities ● Aided with new business pitches by mining insights from market research, including social listening, and working with the core team to develop strategies… Show more ● Developed brand positioning, personality, and other elements of the brand story for various healthcare accounts, ranging from Fortune 500 companies to startups, through participation in workshops, competitive audits, and market analysis ● Built patient and HCP disease journeys with the larger goal of uncovering brand opportunities ● Aided with new business pitches by mining insights from market research, including social listening, and working with the core team to develop strategies and ideas behind creative concepts● Co-authored creative briefs, including one for a disease awareness campaign● Crafted discussion guides and other materials for focus groups ● Led tactical planning brainstorms● Helped create and oversee intern program to raise awareness of and interest in the role of the Strategy department Show less

● Strategically edited and fact checked websites, sales aids, and other pieces for two large accounts in order to ensure content was as engaging and relevant as possible to the target market, as well as accurate per AMA style and FDA guidelines ● Collaborated with copywriter to ensure brand consistency

● Completed training exercises and engaged in study to learn AMA style, FDA guidelines, and the agency process● Gained exposure to numerous pharmaceutical products and disease states by editing pieces for various accounts

Greater New York City Area

● Selected by Harrison and Star, due to high performance and embodiment of company culture, to participate in an Omnicom initiative for “the top young talent.” Received a crash course in insight, innovative and creative methodologies, and worked with a small team to pitch a solution to one of Omnicom’s largest renowned clients

● Served as a liaison between professors and students. Communicated with professors to understand course and assignment expectations and conducted meetings with students to help them improve their papers accordingly ● Revamped the social media platform to increase student awareness and utilization of the program

● Drafted PR pitches for clients including QVC and AARP, compiled media contacts, contributed to launch strategy meetings, clipped articles for monthly reports, conducted research and media coverage, and assisted at publicity events

● Collaborated with local businesses to help them develop marketing strategies, attended advertising workshops, and created a presentation on nontraditional digital advertising

Master Of Public Health - Mph

Bachelor Of Arts (Ba), English And Economics, Spanish Minor

Activities and Societies: Phi Beta Kappa Honor Society, Omicron Delta Epsilon Honor Society, Sigma Delta Pi Honor Society, Sigma Xi Honor.