Daniela Doncheva Email & Phone Number

Sofia, Sofia City, Bulgaria

Sofia

• Responsible for achieving strategic objectives for Bulgarian market • Develop and implement long term sales strategy for the different channels: Modern& Traditional Trade, Pharmacy• Coordinate the Distributor's Unit/Sales Managers Team for achieving performance excellence and sales target for RB portfolio• Responsible for creating promotional strategy per channel and promotional execution (including trade budget management, range and space optimization)• Responsible for managing annual customer negotiations in relation to the commercial strategy and the customer trading terms• Responsible for developing channel new product launch plans and ensuring successful implementation• Continuous improvement in the management of the accounts and channels by identifying opportunities for efficiency and profitability and overall improvement in the management of categories• Continuous improvement in the distribution (weighted and numerical) of RB portfolio;• Prepare monthly, quarterly and annual sales forecasts;

Sofia

Responsible for the development of the business development in BulgariaDevelop a clear strategy for growth and maximization of the potential of the territoryDefine a plan for growth by channel, account and categoryManage promo budgets;Develop promotional and price strategiesDirectly managing the business with Key Accounts: Modern Trade and Distributors;Prepare ROI analysis for the trade promotion initiatives;Analyze market situation and competitors;Recruit, lead and coach a sales team;P&L Owner of the business on Bulgarian market

Negotiate annual trade terms;Develop mutual joint business plans;Develop, align and implement Annual BTL plan by Key Account;Plan, organize and execute marketing and trade campaigns and initiatives;Prepare ROI analysis for the initiatives;Contribute to defining annual and monthly targets;Identify and execute new opportunities for increasing sales;Manage promo budget, develop promo and price offers, track sales progress;Close cooperation with company’s sales force and marketing team

Sofia, Bulgaria

Develop and implement a full marketing concept for the Complementary Needs Target Group; Create brand awareness and recognition to engage the targeted customers; Define the type of communication materials and communication channels and create the content of the materials; Plan, budget and coordinate the related marketing activities

Master'S Degree, Business Administration

Bachelor, Business Administration