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Daniela Eichler Email & Phone Number
Diretora de Tecnologia
at
Frescatto
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Diretora de Tecnologia
Location
São Paulo, Brazil
Company size
Who is Daniela Eichler? Overview
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Quick answer
Daniela Eichler is listed as Diretora de Tecnologia at Frescatto, a with 613 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Daniela Eichler.
Daniela Eichler previously worked as Chief Executive Officer at Eich Consulting and CIO Canada at Bat. Daniela Eichler holds Board Member, Business Administration And Management, General from Ibgc - Instituto Brasileiro De Governança Corporativa.
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Email format at Frescatto
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Frescatto
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Profile bio
About Daniela Eichler
Highly experienced IT executive with over 25 years’ track record of delivering strategic business outcomes through cutting-edge Technology and Digital Solutions. My career spans diverse industries, including Consumer Goods and Oil & Gas, and leadership roles across Brazil, Americas and Europe. Passionate about innovation, digital and business transformation projects. Excellent leadership skills to build and empower high performance teams through collaboration and influence.🔹 Strategic Leadership: As a visionary CIO, I’ve consistently crafted and executed IT strategies that align with organizational goals, enhancing operational efficiency and driving business growth. 🔹 Innovation and Efficiency: Known for leveraging emerging technologies and digital solutions combined with a strong hands on experience, I excel in solutions for areas such as Consumer and trade marketing, finance, regulatory demands, pricing, manufacturing and HR leveraging from most important market platforms, ie SAP, SalesForce, Microsoft. I have successfully led initiatives that significantly improved efficiency, reduced costs, and fostered a culture of innovation. My initiatives have included establishing global efficiency programs and launching innovation labs to drive continuous improvement. 🔹 Global and Regional Expertise: My experience spans global and regional roles, including managing IT functions across Brazil, Canada, and Europe. I have a proven ability to drive improvements in global business services, optimize trade marketing efficiency, evolve consumer marketing practices and lead cross-functional agile projects. 🔹 People and Process Management: I am adept at developing and leading high-performing, cross-cultural teams. My leadership philosophy centers around developing talent, fostering collaboration, and leading by example.Some key achievements:• Digital Transformation: Led the transformation of digital interactions in Brazil, transitioning from face-to-face to digital B2B transactions, the implementation of first cross-functional innovation lab and successfully implemented automation solutions that streamlined operations and enhanced efficiency• Cost Efficiency: Drove a global program that improved IT productivity and reduced costs by approximately 10% annually through critical analysis and strategic oversight of IT expenses.• Innovation in Data Utilization: Enhanced data and analytics and AI capabilities, leading to substantial improvements in areas such as fraud detection, credit allocation, and supply chain accuracy.
Current workplace
Daniela Eichler's current company
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Frescatto
11 roles · 34 years
Daniela Eichler work experience
A career timeline built from the work history available for this profile.
Chief Executive Officer
Current
Eich Consulting
Strategic consulting services for business, focus on IT Strategy, Digital and AI solutions.
Apr 2024 - Present
Cio Canada
Part of the Leadership team, reporting to CEO, responsible for defining and executing the IT Strategy.- Operated a cross-functional digital cell with Marketing to drive all consumer related digital activities (CRM, paid media, E-commerce and other relevant platforms and tools). - Improved Trade Marketing efficiency and effectiveness through an integrated platform for 100% customer base, including eComm, loyalty and customer center capabilities, fully integrated with the global back office (SAP). - Optimized pricing strategy through RGM solutions to deliver assertive pricing and promotions.- Led cross-functional agile adoption with successful use cases in new product launches. - Enabled a new business through the setup of technical solution with a new backoffice (S4/Hana), B2B and integrations with Amazon, the 3PL and other players.- Fostered amplified use of Data and Analytics
Jul 2022 - Jan 2024
Global Programme Executive - It Productivity And Savings
Leadership accountability for programme implementation, reporting to Global IT Leadership, to improve efficiency reducing total IT running cost in approx. 10% YoY.- Led the critical analysis of IT expenses and drivers to identify best efficiency opportunities. Coordinated 120+ initiatives across all IT areas and geographies. - Reviewed most large IT contracts with Procurement. Established the Global Contract Committee to overlook new contracts and renewals.- Setup and drove Global Efficiency Hackaton to identify new opportunities and foster an efficiency mindset across IT teams
Jan 2021 - Jun 2022
Head Of It & Digital For Europe And Gbs (Global Business Services)
Part of GBS (Global Business Services) Leadership team, improved GBS efficiency and customer performance through process optimization and the exploitation of existing platforms (i.e. SAP) and adoption of automation combined with the use of Data and Analytics. - Enabled GBS Scope increase with the new global hub in Pakistan.- Piloted the use of AI-based technologies (Natural Language Processing) for language translation in GBS Contact Centers.- Led the Global Revenue Growth Management (RGM) pilot in key markets, with Finance, developing a suite of D&A solutions to be used as per each local Regulatory and Marketing scenario, delivering £350 million in NTO.- Led a team of IT Business Analysts across Europe countries to address business demands in Finance, HR and Legal areas while landing the global solutions.
Apr 2019 - Dec 2020
Cio Southern Cone Markets (Brazil, Chile, Argentina, Peru, Paraguay)
CIO Accountability for Brazil, Chile, Argentina, Peru, and Paraguay, key BAT DSS markets with the largest Leaf operation (40% of total group) and several factories. - Drove Digital Transformation in Brazil, transforming the TMD model from face-to-face to Digital transactions (B2B) and engagement using global solutions (Salesforce) driving efficiency and effectiveness. - Kicked off open innovation using start-ups across all functions and launched the first cross-functional innovation lab in the company. - Implemented several automation solutions including Electronic Signature implemented in leaf crop contracts (30.000+/year), eliminating printing, reducing lead time, and delivering efficiency benefits.- Largely improved the use of data and analytics with relevant benefits in the areas of credit allocation, fraud detection and supply chain accuracy.
Jan 2017 - Mar 2019
Global Head Of It Planning And Pmo
Coordinate the Global IDT Project Portfolio execution, supporting the BAT Global CIO and the Leadership team to have a clear view of large functional initiatives to maximize BAT return while addressing interdependencies and risks and the best allocation of company resources.
Feb 2015 - Dec 2016
Head Of It - Bat Brazil
Responsible for end-of-end IT for BAT Brazil, Chile and Argentina, largest BAT DSS market, largest leaf processor and with a very complex regulatory environment.- Co-led with TMD the setup and implementation to sell and deliver other FMCGs products, improving financial results. Implemented the relationship programme with more than 200.000 outlets and their staff. - Developed IT teams across the countries to improve commercial mindset, engagement, and business capabilities.
Jan 2012 - Jan 2015
It Account Manager - Marketing
Jan 2010 - Dec 2011
It Roles
IT Account Manager - Corporate Areas (Finance, HR, Legal & Corporate Affairs)Americas Regional Services Manager IT Business Consultant - MarketingIT Business Consultant - Corporate Areas (Finance, HR, Legal & Corporate Affairs) IT Data Admin
Jun 1998 - Dec 2009
It Business Consultant
Ambev/Brahma
IT Analyst roles for Marketing, Supply Chain, and Procurement
1993 - 1998
~5 yrs
4 education records
Daniela Eichler education
Board Member, Business Administration And Management, General
Ibgc - Instituto Brasileiro De Governança Corporativa
Mba, Management
Bachelor'S Degree, Computer Engineering
FAQ
Frequently asked questions about Daniela Eichler
Quick answers generated from the profile data available on this page.
What company does Daniela Eichler work for?
Daniela Eichler works for Frescatto.
What is Daniela Eichler's role at Frescatto?
Daniela Eichler is listed as Diretora de Tecnologia at Frescatto.
Where is Daniela Eichler based?
Daniela Eichler is based in São Paulo, Brazil while working with Frescatto.
What companies has Daniela Eichler worked for?
Daniela Eichler has worked for Frescatto, Eich Consulting, Bat, British American Tobacco, and Souza Cruz.
How can I contact Daniela Eichler?
You can use AeroLeads to view verified contact signals for Daniela Eichler at Frescatto, including work email, phone, and LinkedIn data when available.
What schools did Daniela Eichler attend?
Daniela Eichler holds Board Member, Business Administration And Management, General from Ibgc - Instituto Brasileiro De Governança Corporativa.
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