Daniela Fellmann Email & Phone Number

Germany

Cologne, Germany

I lead the end-to-end marketing strategy for jobvalley, jobmensa, and YoungCapital DE, managing a dynamic team and driving all B2C and B2B marketing initiatives. My expertise spans the full marketing mix, including brand strategy, creative direction, paid media, SEO, product marketing, social media, email marketing, marketing automation, and event management. Collaborating closely with cross-functional product and data teams, I focus on driving business growth, enhancing brand presence, and delivering measurable results, reporting directly to the CEO.𝑲𝒆𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔:- Leading, mentoring, and inspiring a high-performing marketing team of 14 to drive innovation, operational excellence, and measurable results- Crafting and executing data-driven marketing strategies to elevate brand awareness, engagement, and lead generation across B2C and B2B channels, incl. social and events- Managing omnichannel marketing campaigns and job boards (e.g., Indeed) to align with business goals, optimize ROI, and maximize ROAS- Driving marketing automation initiatives with HubSpot to improve campaign efficiency and streamline workflows- Ensuring seamless tracking funnels to enable precise performance measurement and continuous optimization- Creating dashboards for real-time reporting and analytics to support data-driven decision-making- Performing monthly marketing updates to stakeholders, providing insights into channel performance- Overseeing budget planning, forecasting, and full P&L accountability to ensure financial performance and resource optimization𝑻𝒐𝒐𝒍𝒔: GA4, Looker, Superset, Supermetrics, Hubspot, Miro, Jira, Figjam, google Workspace

Berlin, Deutschland

Responsible for managing the Scout paid marketing budget and strategy including Immoverkauf24 and vermietet.de in larger double-digit million range to boost traffic, conversions and revenues across all products while maintaining a strong focus on ROAS and company goals.𝑲𝒆𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔:- Managing 3 teams: search, display/social media, cooperations (17 people, incl. Teamleads)- Part of the central marketing leadership team- Definition of the vision, aligned with the corporate strategy; implementation of cycle planning- Annual budget planning and weekly forecasting of relevant KPIs- Strategic ROAS optimization of all products- Project coordination with product, sales, analytics, legal, design, external partners- Implementation of national and local multi-channel (brand) campaigns and driving new channels- Optimize reporting landscape for greater efficiency, working with MarTech team𝑻𝒐𝒐𝒍𝒔: Google Analytics, MicroStrategy, Salesforce, Jira, Figjam, Excel𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: Increase in ROAS by +26ppt YoY with significant uplift in paid marketing revenue at the same time. Rolling out the largest brand campaign at Scout.

Berlin, Deutschland

Responsible for strategic lead generation across all marketing channels (paid, unpaid) in the target group of homesellers for ImmoScout24 & Immoverkauf24 with the largest allocated budget of one business unit.𝑲𝒆𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔:- Part of the cross-functional/cross-location Leadership Team, managing a team of 10- Owner of the marketing mix: marketing strategy, roadmap, and budget planning in the double-digit million range, optimizing ROAS- Planning OKRs together with the product team and continuous monitoring of KPIs- Implementation of a cross-company, automated email journey concept with revised data structure (Salesforce Marketing Cloud)- Execution of multi-channel campaigns, including TV, radio and OOH, in collaboration with B2B marketing, sales and external agencies- Stakeholder management and complex projects𝑻𝒐𝒐𝒍𝒔: Google Analytics, MicroStrategy, Excel, Salesforce/Salesforce Marketing Cloud, Workpath (OKR), Mouseflow, tvsquared, Jira, Miro𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: After the merger with Immoverkauf24, I led the full integration of the existing marketing department into the Scout structure and created a new, unified and powerful team concept; Up to 80% revenue growth YoY; 30% growth in Cooperations; E-Mail Marketing pushed to the strongest non-paid channel; new TV brandformance campaign established

Berlin, Deutschland

Responsible for the growth of all non-paid lead generation channels within the Homeseller business unit and target group. Decision maker for the use of the paid budget.𝑲𝒆𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔:- Initial creation of a marketing communications strategy for the products 'Property Valuation' and 'Agent Comparison' and the development of a go-to-market plan in collaboration with product and sales- Strategic marketing planning, implementation and reporting of all marketing activities- Email Journeys, Automation, Machine Learning via Salesforce Marketing Cloud- Optimization of on-portal traffic- Creation and management of integrated campaigns, including offline mailings, OOH, Radio, Print- Performance marketing budget decisions- Key contact for Sales, Product, and B2B𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: The business unit was built from scratch as New Biz and grew to be the largest growth driver within the first year and a half, with 7-figure revenues.

Berlin, Deutschland

Implemented non-paid marketing strategies for diverse products and target audiences, including homesellers, private listings, and Schufa, each with unique conversion and business objectives.𝑲𝒆𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔:- E-Mail Marketing and Push- On portal and Product Marketing, mobile optimization- Social Media and raffles- Marketing mix coordination of products- Performance Marketing interface- Project management, cross functional work and coordination of design and agencies

Berlin, Deutschland

enduria GmbH (amapur.de), foodspring.de & other companies of ECONA Group.𝑲𝒆𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔:- Driving eCommerce Sales- E-Mail Marketing and Marketing Automation (optivo)- On portal and Product Marketing- Performance Marketing- Print and offline advertising- Packaging design coordination- Interface with the production site in Switzerland for regular innovation exchange

Berlin, Deutschland

- eCommerce- E-Mail Marketing, Newsletter- Content and direct Marketing- Akquisition of new cooperation partners and management of affiliate networks

Berlin, Deutschland

- Content creation: Capital goods, Blogs, Newsletter, PR- SEO optimization of texts- Consulting for the integration of a new cooperations network

Berlin, Deutschland