Daniela Ferro Email & Phone Number

Team leader responsible for communication strategy, integrated campaigns and brand initiatives development, in consistency with the clients marketing plans and business objectives. Sponsorships, events, loyalty programs management.Revenue forecasting, staffing decisions.Seeking and developing new business opportunities with existing and new clients.

Developing and planning vehicle sales programs, providing timely delivery of therequired vehicle supply that allows the Company to maximize revenue and profitProduction planning and vehicle logistics in conjunction with the European Plants andheadquartersForecasting: both wholesales and registrations, by segment, model and channel, tosupport and monitoring profit targetType approval: CoC management and updateCompany car management: infleet and defleet of company carsDefinition of annual vehicle budget by channel and by carline; monthly vehiclewholesale target/budget; monthly vehicle sales objectivesVehicle inventory management to achieve financial and volume objectivesMarket analysis by segment and model, weekly industry forecast and general reportingactivitiesLogistics and vehicle distribution management, vehicle invoicing, stock and productionstatus monitoring

Digital Communication Strategy for Opel Brand and individual carlinesManagement and update of all opel.it website contentsDigital media strategy and media buying efficiency with control of media budgetDevelopment of digital campaigns for all channels CRM strategySocial media strategy and social channels management

Sales and Marketing responsible for electric vehicle Ampera (product development, pricing strategy, external relationship and partnership, communication activities)Management of LPG conversion sites in Italy and monitoring of production and sales FCResponsible for Opel Commercial Vehicles range (Movano, Vivaro, Combo, CorsaVan): brand and price positioning, commercial campaigns through sales allowances budget and control of supply and sales FC

Relation with Italian press New products launches to press Local press events organization Press carpark management

Responsible for sales performance of 12 Opel Dealers (Lazio/Abruzzo)Opel sales & marketing strategy local implementation in dealership Target setting (Registration and Stock) and sales allocation distribution Definition of dealers communication activities and management of adv local budgetProspecting and new Dealers appointment

Marketing responsible for “Mini, Small and Small Monocab” segments (Agila, Corsa, Meriva, Tigra)Development of marketing plan and launch plans for each brand (New Corsa launch in 2006, and new Agila launch in 2007)Product and Pricing strategy (product profitability, price positioning, product offer definition, retail campaigns development), control of supply and sales FC;

Reporting: daily, weekly and monthly tracking and reporting of all sales KPIs Forecasting: market analysis by segment, model, channel, to define and monitor monthly, yearly and long term vehicles registration targetsDevelopment of all cross-carline campaigns impacting dealers network performance