As a Marketing and Social Media Specialist, I undertake a diverse array of responsibilities to drive brand visibility and engagement across digital platforms. My responsibilities include:SEO Optimization: Improved website ranking for key search terms, achieving first-page results by leveraging Semrush. Developed a content calendar for blog creation to enhance organic visibility, writing SEO-optimized articles with the help of AI tools. These efforts have started generating organic leads for the business.Content Strategy: Create monthly content calendars for social media, blogs, and newsletters, ensuring consistent and engaging messaging across all platforms.Performance Analysis: Use Google Analytics and Tag Manager to track website performance and user behavior, refining strategies to optimize engagement and conversions.CRM & Workflow Management: Manage Zoho CRM and Zoho Campaigns for streamlined lead management and email marketing. Website Management: Handled WordPress content updates via Elementor, ensuring seamless user experiences.Project Management: Utilized Scrum methodologies and Microsoft DevOps Azure for efficient task management.

Implemented a more organized workflow using Trello, optimizing task and project planning and execution.Create and manage the content calendar, ensuring consistent and engaging communication across all platforms.Film, edit, and publish content on Instagram and TikTok to promote the brand and increase engagement with followers.Manage influencer activations to expand reach and strengthen the brand's digital presence.Monthly marketing reports to evaluate strategy performance and propose improvements.