Daniela Garcés Andrade Email & Phone Number

Quito, Ec

I decided to embark on a journey as an independent marketing consultant to advise brands globally.• With a solid background in the floriculture industry, I have created a consultancy specifically for this sector, advising companies in Ecuador and the U.S. in areas such as local and international marketing strategy, event management, branding, digital marketing, audiovisual production, and consulting for management and sales teams. This has allowed me to gain a broader perspective of the industry and the needs of various business sectors.• Additionally, I provide marketing services and consulting to work teams, department leaders, companies, SMEs, and startups. With my experience in the corporate world and my knowledge in marketing, communication, business, and corporate culture, I now offer strategic consulting that integrates these four key areas, creating a synergy that enhances the growth and success of my clients.I manage an internal team for client project development, including handling suppliers, quotes, designs, planning, benefit plans, media management, and more.

Quito, Pichincha, Ecuador

• Responsible for the Brand Management of UDLA in all its lines of business nationwide.• I lead the brand strategy at institutional level, budget management, event organization, commercial tours in provinces, ATL and BTL activations, relationship with advertising agencies, media agencies, influencers, external and internal stakeholders, communication crisis management, strategic collaborations such as Disney Pixar - UDLA, etc.• Responsible for internal account management: advise, lead and implement marketing and communication plans for institutional areas.• Plan and align strategies, actions and communication plans with a marketing team of more than 40 people divided into areas of: content, audiovisual, design, digital, advertising, public relations, internal communication, web and leading consultants in each category.• Responsible for Brand Equity, generating projects that reinforce positioning, loyalty and demand generation, ensuring that UDLA remains as the No. 1 private university in Ecuador; I manage the Brand Identity: merchandising, brochures, POP material for events, fairs, etc.• KPI's tracking of all business lines in Power BI and monitoring of campaigns and digital actions in Salesforce; analysis of consumer behavior, category and brand through information intelligence and agencies such as Kantar.• I lead the Postgraduate and Continuing Education category: strategies, actions by portfolio program, fronting with deans and directors of master's degrees, campaign and guideline management, etc.

Otón, Pichincha, Ecuador

External Marketing: Responsible for the Global Marketing Plan• Strategy and execution of marketing campaigns and promotions, lead management in CRM, new product launches, events, experiences, tours, and international trade shows: creative concept, execution, logistics, "wow effect," etc.• Responsible for Customer Experience Management, Brand Equity & Brand Identity Management: visuals, copies, social media, catalogs, POP materials, gifting, merchandising, etc.• Email Marketing campaigns, social media planning, copywriting, PR, web design and management.• Management of the company's most important key account in the Japanese market, commercial strategies, market studies, and annual budget management.Internal Marketing• Develop the Employee Branding strategy and internal communication that supports the organization's commercial objectives, fosters commitment, and improves the overall culture.• Lead all internal corporate communications and content for various channels.• Strategic management of programs, events, trips, and projects for +1200 people.🎯 Achievements:• Led the Commercial Tour in Europe, developing my "Cold Selling" skills door-to-door in 8 countries and 10 cities in Europe, opening new market niches.• Positioned on LinkedIn as the floriculture company with the highest follower growth rate from 2022 to the first half of 2023, consecutively leading in the first place.

Otón, Ecuador

• Rebranding, strategy, creation and management of the content calendar aligned with the brand's voice and message, social media management, web and multimedia design.• Competitor analysis, market analysis, and new varieties.• Creation of materials for the sales team: catalogs, email marketing and WhatsApp campaigns, internal communication.🎯 Key Achievements• Established the Marketing department after 5 months in the company.• Launched and positioned the exclusive "Minami Series," generating a higher average price and special collaborations.• Trained the executive team of Florequisa in digital tools and personal branding.

Otón, Ecuador

• Manage +60 clients in USA, LATAM, Europe, and Asia: Importers, Wholesalers, Brokers, B2B eCommerce, B2C, Farm to Door.• Telemarketing, identification and development of prospects/potential clients, and collections.

Quito, Ecuador

• Supporting insurance, education and beauty business PYMES with: Brand Architecture, logo creation, brand manual, design & social media.• LinkedIn Marketing Advisory & Social Media Management

Quito, Ecuador

• Influencer Marketing, Events, Public Relations, Brand Awareness for companies: República del Cacao, Automores y Anexos, Confiteca.• Database development and contact with radio, television, digital media and blogs channels.

Quito, Ecuador

• Customer Service - Best Sales Hostess Award: (9 times)

Quito, Ecuador

• Covering events, recording, designing, editing content for University networks and magazines.

Quito, Pichincha, Ecuador

• Managed D'elycattesen, a corporate catering company at UISEK Guápulo's headquarters.• Inventory control, processes and cash flow; personnel management and daily reports.

Formación Profesional De Grado Superior, Advertising

• Programa online

Master'S Degree In Digital Marketing, Growth Hacking & Ecommerce, Marketing

• Double degree from OBS Business School.

Bachelor'S Degree In Communication, Communication, 90.63/100

• Scholarship for Academic Excellence 2017 - 2018. • Studies in Marketing at Business School: I complemented my communication studies.

Bachelor'S Degree, Unified General High School

• 2nd place in Oratorical Contest and Book Reading