Daniela Garrido's Location
Brazil, Brazil
About Daniela Garrido
I am a professional with 15 years of experience in the job market, specializing in product marketing, innovation, and strategic project management.I have expertise in the following activities:• Development of strategic plans, innovation strategies, and communication strategies for companies of all sizes;• Managed business strategy projects, delivering financial results, pitch decks, brands, and companies launched into the market;• Development of Ideal Customer Profile (ICP);• Definition of market positioning aligned with the strategic objectives of companies;• Definition of KPIs;• Definition and monitoring of OKRs;• Qualitative and quantitative market research for national and multinational companies;• Data analysis for generating insights and improving strategies;• Competitive analysis;• Development of Business Plans;• Development of Go-to-Market strategies;• Leadership of multidisciplinary teams;• Key point of contact for strategic teams;• Development of product roadmaps;• Backlog management for execution;• Management of product development projects (SaaS);• User journey mapping, understanding points of convergence, friction points, and communication and product-related questions;• Agile Management (Scrum, Kanban);• Use and analysis of management tools: Notion, Trello, Jira.Results:• Participated in research and projects for major companies such as Samsung, Vagas.com, Algar Telecom, OI, 99App, Globo, Riachuelo, and Diageo;• At NOAR Cheiros Digitais, I identified the need to create the world’s first olfactory database for R&D of smell-related and neurodegenerative diseases. I developed the business plan, and today the startup operates globally;• Mentor for Startups with a managerial view of companies such as Aurora Music, Guaiamum, and Directto;• Created an educational platform with 5,000+ active users to develop the craft beer market.I have a nachelor degree in Advertising and Marketing from ESPM and a Postgraduate degree in Brand Management and Branding from Business School São Paulo.
Daniela Garrido's Current Company Details
Daniela Garrido Work Experience Details
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Consultor Sênior De InovaçãoGrupo FcamaraBrazil
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Researcher And StrategistSelf-Employed Jun 2023 - Present• Led the development and data analysis of both qualitative and quantitative research.• Developed data analysis reports to generate insights and guide strategic actions for major brands.• Created go-to-market strategies and communication based on insights generated from research and internal and market data analysis.• Conducted market analysis, competitive analysis, defined Ideal Customer Profile (ICP), and aligned market positioning with the strategic objectives of client companies.• Developed Business Plans with financial feasibility analysis, pitch decks, consumer journey mapping, market positioning, product roadmap, strategic planning, and go-to-market strategies for the startups • • Aurora Music and Guaiamum Software.Results:• Riachuelo: Brand repositioning in Brazil.• 99App: Launch of the cash payment feature.• Ambev: Recommended adjustments for a new product before its launch in Brazil.• Globo: Change in the afternoon programming schedule on Mondays.• OI: Restructuring of the company’s service design.• Aurora Music: A music tech startup with Artificial Intelligence (AI), incubated by Startup Lisboa.• Guaiamum Software: MVP validated, product in the development phase, with operations launched and generating revenue in Brazil.
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Product Marketing ManagerSamba Mar 2023 - Jan 2024Product Marketing and Innovation ConsultingCompanies: Algar Telecom, Noar, and Directto• Led product discovery processes to understand client pain points, mapped solutions, use cases, and client expectations for the product.• Conducted research and analysis of available market tools that could help clients solve their problems.• Developed strategic product plans, including market analysis, competitive analysis, defining the Ideal • • Customer Profile (ICP), and market positioning aligned with the strategic objectives of the companies.• Defined the unique value propositions for the companies, highlighting their competitive differentiation.• Set short, medium, and long-term goals aligned with the companies’ strategic objectives.• Defined key performance indicators (KPIs) to assess company performance at each stage of project execution.• Mapped the entire user journey, identifying convergence points, friction points, and issues related to communication and product.• Developed go-to-market strategies by analyzing the best channels, the most effective messaging to reach our ideal customers (ICP), and the necessary actions to achieve our goals.• Acted as a liaison between the product, sales, customer success, content, and growth teams, sharing results and learnings, contributing to product roadmap development, and providing insights for new products and developments.Results:• Algar Telecom: Delivered the requirements report for the creation of the MVP for the new SaaS product for cybersecurity and IT tool commercialization.• NOAR Cheiros Digitais: Identified the need to create the world’s first olfactory database for R&D of smell-related and neurodegenerative diseases. The startup operates globally.• Directto: Developed the ecosystem roadmap for the platform and partnership strategy. -
Project And Innovation ManagerSamba Jun 2022 - Mar 2023Process and Innovation ConsultingCompanies: Transpedrosa, Novolar, and Patrimar• Led teams of project coordinators, software engineers, and Customer Success (CS).• Developed qualitative research scripts with users and aligned the methodology with the team.• Mapped internal company processes (AS IS), analyzed execution, and defined improvements and new processes (TO BE).• Aligned and adjusted improvements and new processes in collaboration with internal company teams.• Analyzed market tools, including ERP management software such as TOTVS, SAP, Oracle, and Odoo.• Evaluated tools like Rabbot, Sofit, and other adjacent tools for process management.• Analyzed tools like Asana, Monday, and Jira for the internal project management of clients.• Managed the teams implementing Digital Transformation within the companies.Results:• Implemented tools and processes that provided senior management with comprehensive business visibility through detailed data analysis and dashboards to support strategic decision-making.• Optimized processes by identifying bottlenecks and automating repetitive tasks. Prioritized critical activities and monitored KPIs to ensure team efficiency.• Generated insights from studies to support the development of 3 new products.
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Product Marketing ManagerOcto Vb Jul 2022 - Jan 2024• Led product discovery and delivery strategies, managing agile and multidisciplinary teams to deliver new product mapping, features, and go-to-market strategies aligned with client needs.• Developed Business Plans, encompassing financial feasibility and organizational structure for launching new brands and new products for client companies.• Developed strategic product plans, including market analysis, competitive analysis, defining the Ideal • • Customer Profile (ICP), and aligning market positioning with the strategic objectives of the companies.• Defined unique value propositions for the companies, highlighting their competitive differentiation.• Defined key performance indicators (KPIs) to assess company performance at each stage of project execution.• Defined Objectives and Key Results (OKRs) to evaluate the performance of employees and teams at each stage of project execution, ensuring everyone was moving in the same direction.• Developed go-to-market strategies, analyzing the best channels, messaging to reach our ideal customers (ICP), and necessary actions to achieve our goals.• Acted as a connection between product, commercial, customer success, content, and growth teams, sharing results and learnings, contributing to the product roadmap, and providing insights for new products and developments.Results:• Co-participated in the development of a priority SaaS platform for Octo, aimed at connecting buyers from the Minha Casa Minha Vida program to real estate sellers.• Structured a logistics product that enabled the delivery of goods within Rio de Janeiro’s favelas.• Developed a streaming product for Rádio Itatiaia. -
Product Marketing And Innovation ManagerMada Comunica Mar 2020 - Jun 2022• Co-led the development of Diageo’s Bar Academy product and the go-to-market strategy for Johnnie Walker Blond in collaboration with the Tempo agency.• Developed strategic product plans, including market analysis, competitive analysis, defining the • • Ideal Customer Profile (ICP), and aligning market positioning with the strategic objectives of client companies.• Defined unique value propositions for the companies, highlighting their competitive differentiation.• Set short, medium, and long-term goals aligned with the companies’ strategic objectives.• Defined key performance indicators (KPIs) to evaluate company performance at each stage of project execution.• Mapped the entire user journey, identifying convergence points, friction points, and communication/product-related questions.• Developed go-to-market strategies, analyzing the best channels, messaging, and necessary actions to reach our ideal customers (ICP) and meet the defined goals for the client companies.Results:• Johnnie Walker Blond launch campaign for Diageo.• Repositioning and launch of Diageo’s Bar Academy product.• Go-to-market and communication strategies for UOL on channels such as UOL Esportes, UOL Notícias, and SPLASH UOL.• Channel strategy for the podcast "O que sei de mim."
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Partner - Marketing And Product DirectorPeer2Beer Oct 2017 - Mar 2020Objective: Create the first ecosystem for craft brewers, including an educational platform, a marketplace for supplies and products, and the launch of the highest-rated craft beers by the public.• Had the opportunity to lead the development of a SaaS product from scratch.• Developed the company's Strategic Planning, setting short, medium, and long-term objectives and goals, defining the positioning, action plans, and performance indicators.• Managed company processes using agile methodologies such as Scrum and Kanban.• Developed the product strategy and product roadmap.• Led the management and prioritization of the Product Backlog, maximizing delivered value through efficient resource management and ensuring the team was working on the right priorities, tracked via Jira.• Developed and validated product hypotheses through experiments and prototypes.• Responsible for mapping workflows and continuous improvements in the journeys of platform users.• Conducted data analysis related to the user journey to identify opportunities.• Led detailed product studies in collaboration with the squad team, assessing the feasibility of new ideas in the market, public reactions, and reducing uncertainties. Followed the planning for the implementation of solutions derived from these studies.• Developed and led the company's go-to-market strategies and actions, leading the involved business teams.• Managed the company's marketing and branding campaigns.• Developed and led product launch plans for the market.• Organized and promoted all company promotional events.• Responsible for the company's strategic partnerships, bringing in over 20 partners and expanding the user base.Results:• Launched 7 beers into the market.• Over 5,000 active users on the platform.• Startup invited to WebSummit 2018. -
Product Marketing CoordinatorEscola Da Inteligência May 2017 - Oct 2017• Led cross-functional teams in Digital Marketing, Design, Events, Product, Engineering, Sales, and partner agencies, increasing social media engagement, generating qualified leads, developing new products, and driving sales of the company's digital products.• Developed Product Discovery for two of the company's digital educational products. Led the product discovery process, identifying customer needs, market opportunities, and product requirements by conducting market research, interviews, and competitive analysis.• Developed and validated product hypotheses through experiments and prototypes.• Developed product launch strategies and go-to-market strategies, setting goals and key performance metrics (KPIs).• Monitored product performance by collecting user feedback, analyzing key performance metrics, and making data-driven business decisions.• Responsible for managing the product lifecycle.• Responsible for mapping and implementing management and organization tools such as Topdesk. -
Brand Ambassador And SalesWay Beer Aug 2016 - May 2017• Acquisition and management of the client portfolio. Led the sales team, conducted training sessions and lectures for the team and clients, expanding the client portfolio in my region of operation.• Managed and delivered lectures at brand events across Brazil. -
Product Marketing Supervisor - Notebook CategorySamsung Electronics Feb 2014 - Jun 2015Objective: Reposition Samsung's notebook brand in Brazil, expand co-marketing initiatives, and increase sales in the category within Brazil.• Led Product Discovery for the notebook category in Brazil, conducted user research, data collection, and analysis, which resulted in the repositioning of the product category in the country.• Coordinated product launches and the go-to-market strategy for the category.• Responsible for strategic partnerships, co-marketing initiatives, and go-to-market actions in collaboration with Intel, Microsoft, and Google.• Managed marketing and branding campaigns for the category.• Collaborated with business units to make data-driven decisions.• Responsible for managing the product lifecycle. -
Product Marketing Supervisor - Tv CategorySamsung Electronics Dec 2012 - Feb 2014Objective: Launch new features in the TV category, increase brand visibility during the World Cup year (2014), and strengthen relationships with stakeholders.• Coordinated the product launch plans for the 2013 TV category, managed multidisciplinary teams, and led the go-to-market strategy actions, reporting to the Korean headquarters.• Managed the agencies involved in implementing the go-to-market campaigns for Smart TV and LED TV.• Collaborated with business units to make data-driven decisions.• Participated in the development of the product launch strategy and go-to-market strategy for the Premium UltraHD 4K category.• Actively participated in Product Discovery, conducting consumer research, mapping workflows and activities, which led to the launch of the football mode feature in 2014 and improvements to the Samsung Smart TV voice assistant feature.• Led Product Discovery with the Latin American team, resulting in the development of the Smart TV app ecosystem, including partners like Amazon, Google, and Netflix.• Responsible for managing the product lifecycle.
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Trainee Marketing - Mobile CategorySamsung Electronics Jul 2012 - Nov 2012• Led the repositioning of the Galaxy Player product, a competitor to the iPod, coordinating go-to-market strategies and leading Samsung’s partner communication agencies.• Coordinated the launch events for flagship products Galaxy S3 and Galaxy Note.• Coordinated the go-to-market strategies for the mobile phone category.• Led multidisciplinary teams responsible for the product launches in the Galaxy categories, managing product launches and coordinating go-to-market strategies.• Managed the social media channels for the category, monitored online channels, and developed sales funnel strategies.
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Trainee Product Marketing - Tv CategorySamsung Electronics Jan 2012 - Jun 2012• Coordinated the launch plans for the 2012 TV line.• Managed the activities of multidisciplinary teams, coordinating product launch strategies and go-to-market strategies, reporting to the Korean headquarters.• Managed the e-commerce launch of internal Samsung products.
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Product Marketing AnalystVagas Tecnology Oct 2010 - Dec 2011Brazil• Developed multidisciplinary work groups to create new products and features.• Conducted data analysis related to the user journey to identify opportunities.• Coordinated the development of a SaaS product for factory floor recruitment.• Led Product Discovery for MVPs and analysis of new features.• Coordinated brand awareness events, resulting in an increased number of candidates in our database and expanding our client portfolio.• Delivered product presentations, promoting the usability of the recruitment and selection tool.• Managed the strategic partnerships department, overseeing a portfolio of more than 30 partners.• Developed mapping of workflows and continuous improvements in the customer journey.• Responsible for managing the product lifecycle.• Oversaw the company’s strategic partnerships. -
Marketing InternVagas.Com Oct 2009 - Oct 2010• Coordinated VAGAS promotion events at colleges and schools.• Led the mapping of workflows and continuous improvements in the journeys of external customers.Developed training materials for the customer service (CS) team.Worked in the company's Digital Marketing, coordinating and moderating VAGAS.com’s social media channels.• Managed the product communities, developed strategic partnerships with major colleges and schools, increasing the number of users in the database.
Daniela Garrido Education Details
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Advertising And Marketing -
Brands & Branding Management
Frequently Asked Questions about Daniela Garrido
What company does Daniela Garrido work for?
Daniela Garrido works for Grupo Fcamara
What is Daniela Garrido's role at the current company?
Daniela Garrido's current role is Consultor Sênior de Inovação.
What schools did Daniela Garrido attend?
Daniela Garrido attended Escola Superior De Propaganda E Marketing, Bsp - Business School São Paulo.
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Daniela Garrido
Auditora Fiscal, Professora De Direito Tributário E Legislação Tributária E AduaneiraJoinville, Sc -
Daniela Garrido
São Paulo, Sp -
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Daniela Garrido
Enfermeira Líder | Gestão De Enfermagem | Gestão Hospitalar | Enfermeira Administrativa | Enfermeira AssistencialSalvador, Ba
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