As a Envíos Extra Sr Analyst at Mercado Libre, I apply my data-driven approach and online marketing skills to design and execute effective processes and strategies to create seamless and rewarding customer experiences across multiple channels and platforms for the largest e-commerce platform in Latin America. Previously, I worked as a Loyalty Specialist at Zubale, where I implemented rewards tests, profile and Voice of Customer surveys, automated referral programs, and analyzed churn and retention metrics for various brands and business units. I also contributed as a consultant and educator for Mediu, where I delivered CRM, loyalty, and email marketing courses, as well as social media and website building projects, for agencies and entrepreneurs. I hold a Master of Marketing degree from ITAM and I am fluent in Spanish, English, and French.