Daniela Grasso Email & Phone Number

Italy

Milano, Lombardia, Italia

Milano

Marketing Manager Focus, Focus Extra, Focus D&R, Focus Storia, Focus Storia Wars, Focus.it, Focus Junior, Focus Wild, Focus Pico, Focus Scuola, Focus.it, Focusjunior.it

Milano, Italia

Focus Junior, Focus Scuola, Focus Wild, Focus Pico, www.focusjunior.it

Milano, Italia

• Responsible for the day-to-day management of the digital business for G+J/Mondadori SpA market-leading brands, Focus.it, Nostrofiglio.it and FocusJunior.it, with a specific emphasis on growing revenues and.
• Responsible for P&L of the online properties and related digital line extension, with a focus on driving revenue and maximising profit
• Working closely with the Publisher and the Editor-in-Chiefs to draw the… Show more Responsible for the day-to-day management of the digital business for G+J/Mondadori SpA market-leading brands, Focus.it.
• Working closely with the Publisher and the Editor-in-Chiefs to draw the strategy for all digital properties (restyling, new functionalities, new partnership)
• Managing a team of 3 persons and a wide network of business partners and suppliers
• Managing day-to-day relationship with the sales agency to ensure the adv revenue growth, taking advantage of tools as programmatic, mobile, video and native

Milan Area, Italy

• From July 2011 to December 2014: Responsible for the online business of G+ J / M. Develop projects and close deals with other companies that allow our online properties to generate additional revenues. In particular.
• Achievement of sales targets
• Strengthening brand awareness Site
• Creating a system that revolves around the Brand nostrofiglio.it (Website… Show more From July 2011 to December 2014: Responsible for the online business of G+ J / M. Develop projects and close deals with other.
• Creating a system that revolves around the Brand nostrofiglio.it (Website restyling, B2B Event, Coordination of a market research in collaboration with Nielsen (topic; Digital Family, realization of a print guide for.

• Advertising manager for the on line media of G+ J / M (focus.it, focusjunior.it, jacktech.it, techplace.it, Nostrofiglio.it family network) as well as all the projects developed for new platforms (mobile, tablet)..
• Responsible for revenues goals
• Creation, development and sales of adv projects
• Organization of the sales strategy
• Market analysis due to the acquisition and integration of a new websites into the on line networks of… Show more Advertising manager for the on line media of G+ J / M (focus.it, focusjunior.it, jacktech.it.
• Market analysis due to the acquisition and integration of a new websites into the on line networks of G+J/M

• I worked on the launch of a new web publishing product of G+ J / M withresponsibilities related to communication, traffic growth and revenue goals. Main activities:
• Select a dealership dedicated to the sale of this site
• Selection of agencies online marketing
• Planning of activities of brand communication
• Development projects for sale
• Identification of the top Client and development portfolio

• Responsibility Jan. 2004 to feb. 2008:
• Creation cross media projects for the most important brands of the childhood industry
• Market Analysis (Nielsen)
• B2B communication and Media Kit

• Content strategy
• Traffic growth
• Supporting Sales teams proposing partnership and advertising format for the most famous brands of cosmetics, such as: Chanel, Dior, Guerlain, Givenchy, Collistar, Estée Lauder, L'Oréal Paris
• Content manager with specific skills in: lifestyle, fashion and trends, health and wellness, beauty farm treatments

Home Decor, Art/Art Studies, General

Corso Di Formazione, Pfo Bertelsmann University'S High Potential Program

Laurea In Filosofia, 110/110 E Lode