Daniela Guzmán Email & Phone Number

Digital Marketing Strategist with a proven track record in developing and executing digital strategies that deliver tangible results. Experience in optimizing end-to-end digital projects and collaborating with cross-functional teams. At Clip, I have successfully led complex projects, optimizing digital processes and achieving established business objectives. My key skills include:CRO activitiesData analysisCampaign managementWebsite optimizationPaid and SEO strategies

Responsible for the creation, implementation and analysis of online marketing strategies focused on increasing online results.B2B marketing | B2C marketing | Digital advertising | Inbound MarketingMain achievements:Business Process AutomationIdentify the main KPIS focus on sales.Coordination with all areas to achieve goals (sales, SEO, brand, content, growth, product anda data teams)Marketing Strategy: Full FunnelCreation and analysis of online marketing… Show more Responsible for the creation, implementation and analysis of online marketing strategies focused on increasing online results.B2B marketing | B2C marketing | Digital advertising | Inbound MarketingMain achievements:Business Process AutomationIdentify the main KPIS focus on sales.Coordination with all areas to achieve goals (sales, SEO, brand, content, growth, product anda data teams)Marketing Strategy: Full FunnelCreation and analysis of online marketing strategies.Deep understanding of the strategies with different goals for each paid channel and step funnel.Handle high volume budget across media channels.Focus on Customer ExperienceManage initiative to improve user experience and customer journey.Inbound strategies to shorter life cycle leads.Improve lead contact with the sales team.Workshops with Sales team to increase qualified leads.Business IntelligenceWork closely with the sales team and marketing teams to achieve goals.Assist in the development of key metrics and performance indicators to measure overall performance and provide foundation for continuous improvement. Show less

México

Main achievementsDevelop scalable process to lead generationAnalyze leads data to find inefficiencies and improve leads quality.Measure, monitor, and optimize the performance of lead generation programs to achieve productivity and efficiency targets.

Main achievementsDeep understanding of the strategies with different goals for each paid channel.Ability to manage content per channel and objective.Analytic mind tracking AB test and online KPI´s.Focus to convert conversions into sales leads.Manage initiatives to improve user experience and customer journey.

México

Created and implemented digital marketing strategies in social networks, web and digital businesspositioning. Management Google Adwords campaigns, Google Display, Social Media Ads and e-mail and Marketing. All this by knowing about the business, customer journey, campaign structure, generated content and working on Google analytics reports and other tools that are useful to know the campaign performance in order to provide recommendations. Collaborated in improving projects of web… Show more Created and implemented digital marketing strategies in social networks, web and digital businesspositioning. Management Google Adwords campaigns, Google Display, Social Media Ads and e-mail and Marketing. All this by knowing about the business, customer journey, campaign structure, generated content and working on Google analytics reports and other tools that are useful to know the campaign performance in order to provide recommendations. Collaborated in improving projects of web sites search engines. Show less

México

Designed and implemented customer journey. Follow up and inbound campaigns for several digital channels like: mailing, landing pages, forms and web sites.Definition and segmentation of target public for branding and conversion. Measured digital marketing strategies. Analysis of sells and results and synthesis, in order to create executive presentations. Application, development and analysis of quality surveys and service to achieve and improvement in the customer satisfaction… Show more Designed and implemented customer journey. Follow up and inbound campaigns for several digital channels like: mailing, landing pages, forms and web sites.Definition and segmentation of target public for branding and conversion. Measured digital marketing strategies. Analysis of sells and results and synthesis, in order to create executive presentations. Application, development and analysis of quality surveys and service to achieve and improvement in the customer satisfaction. Direct contact with suppliers and general support in company events. Show less

México

México

Lic. Administración Industrial, Especialidad Mercadotecnia

Customer Intelligence, Business Intelligence

Design Thinking Workshop, Innovación