Daniela Gómez

Daniela Gómez Email and Phone Number

Sales | Marketing Manager | Strategist | PR | Art and luxury industry @ CASAS RIEGNER
colombia
Daniela Gómez's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Daniela Gómez

Colombian designer with experience in creative direction, branding, marketing, and commercialization within the fashion and culture industry. With a passion that lies in creating innovative strategies that reinforce the brand’s DNA and drive sales growth. A results-driven designer with a curious mind and a great sense of interdisciplinary. Focused on bridging the gap between creativity and business, ensuring that the work is delivered on both fronts.

Daniela Gómez's Current Company Details
CASAS RIEGNER

Casas Riegner

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Sales | Marketing Manager | Strategist | PR | Art and luxury industry
colombia
Website:
casasriegner.com
Employees:
9
Daniela Gómez Work Experience Details
  • Casas Riegner
    Sales And Marketing Director
    Casas Riegner Mar 2023 - Present
    Bogotá, Distrito Capital, Colombia
    - Cultivated strong connections with art collectors, inviting them to events and actively sending updates on their featured artist’s collections - Developed and implemented communication strategies, effectively integrating various channels including website, newsletter, and social media platforms.- Led relationships with the artists to develop social media content and creation of exhibition activations- Manage press and communications strategy for exhibitions and international fairs… Show more - Cultivated strong connections with art collectors, inviting them to events and actively sending updates on their featured artist’s collections - Developed and implemented communication strategies, effectively integrating various channels including website, newsletter, and social media platforms.- Led relationships with the artists to develop social media content and creation of exhibition activations- Manage press and communications strategy for exhibitions and international fairs (Art Basel, Expo Chicago, ARTBO) Show less
  • Casa Canna
    Sales Associate
    Casa Canna Jul 2022 - Jul 2024
    Bogotá, Distrito Capital, Colombia
    We sell hemp textiles that help elevate your brand image, product quality, and sustainability efforts.- Research and identify new brands that fit with the ideal customer profile - Source new sales opportunities through lead follow-up and online and physical meetings with potential customers- Focus on building long-term relationships with clients and understanding their needs to convert them into opportunities
  • Agybo
    Marketing Manager
    Agybo Sep 2022 - Feb 2023
    Bogotá, Distrito Capital, Colombia
    Marketing and PR Manager- Design strategies for expectation campaigns and new collections- Create strategy and content for Tiktok - Design and execution of physical brand activations- Influencer strategy and gifting coordinator - Create and implement campaigns for paid ads- Budget optimization for Facebook and Instagram ads - External agency relationship management Pop-up manager- Manage a team of 2 people - Inventory control - Train the team for… Show more Marketing and PR Manager- Design strategies for expectation campaigns and new collections- Create strategy and content for Tiktok - Design and execution of physical brand activations- Influencer strategy and gifting coordinator - Create and implement campaigns for paid ads- Budget optimization for Facebook and Instagram ads - External agency relationship management Pop-up manager- Manage a team of 2 people - Inventory control - Train the team for customer relation - Provide constructive feedback for team members to increase sales Show less
  • El Dorado Edit
    Brand Manager
    El Dorado Edit Jan 2021 - Sep 2022
    Bogotá, Distrito Capital, Colombia
    Events: - Create concepts for events that reinforce the DNA of the brand, in a cohesive and immersive manner.- Production of luxury experiences hand-in-hand with the international food stylist Mariana Velázquez. - Executed private sales events for VIP clients with a curation and bespoke products- Negotiation lead time, commission rates and payment terms with national and international brands. (Andrés Otálora, Leal Daccarett, Andrea Landa, Pink Filosofy, Manuela Álvarez, Kika… Show more Events: - Create concepts for events that reinforce the DNA of the brand, in a cohesive and immersive manner.- Production of luxury experiences hand-in-hand with the international food stylist Mariana Velázquez. - Executed private sales events for VIP clients with a curation and bespoke products- Negotiation lead time, commission rates and payment terms with national and international brands. (Andrés Otálora, Leal Daccarett, Andrea Landa, Pink Filosofy, Manuela Álvarez, Kika Vargas, Juan de Dios, Cano, Paula Mendoza) Sales Manager:- Communication with brands and clients. - Coordinating pre-order sales and custom made pieces.- Market research for different product categories (Jewelry, Fashion, Accessories, Home)-Benchmark of concept stores. - Sales B2C for national and international VIP clients. - Made Linesheets and lookbooks for artisan pieces. Marketing: - Work hand-in-hand with the Website team to connect Online channel to social media chronogram (launch of new collections, capsules and introducing new brands) - Design and implement Instagram strategy. - Research of value content that connects with the lifestyle of the clients. Show less
  • Mentorship With Simon Ballen
    Creative And Developer Designer
    Mentorship With Simon Ballen Jun 2021 - Nov 2021
    Bogotá, Distrito Capital, Colombia
    - Research and fieldwork of emerald in Muzo, Boyacá. - Conceptualization of the project "De las entrañas de la tierra/ From the core of the earth"- Sketching of pieces and material experimentation- Developing the collection with the pottery community of Raquirá, Boyacá.- Work hand-in-hand with the artisans.
  • El Dorado Edit
    Design Intern
    El Dorado Edit Nov 2020 - Dec 2020
    Bogotá, Distrito Capital, Colombia
    Assisted in the execution of events. Assisted Website team -Add new products to shopify - Write the description of each category products (Jewelry, Fashion, Home, Accessories) - Research of SEO to improve the description of the products - Set up an email campaign using Shopify to maximize conversions. - Updated the data base on Shopify
  • Universidad De Los Andes - Colombia
    Designer Web
    Universidad De Los Andes - Colombia Jul 2020 - Oct 2020
    Bogotá, Distrito Capital, Colombia
    Planning and execution of the online project exhibition of the class "Ornamento Corporal" - Collection of students data projects- Organize the information - Upload content in the virtual platform
  • Wounaan Chiou
    Diseñador
    Wounaan Chiou Nov 2019 - Jul 2020
    Bogotá, Distrito Capital, Colombia
    Wounaan Chiou is a social entrepreneurship with a business model center of co-creating with artisans and horizontal environment. Their mission is to share stories, knowledge and traditions of the Wounaan Indigenous community located in Chocó, Colombia.
  • Revista Objectifs
    Design Intern
    Revista Objectifs Jun 2019 - Jul 2020
    Milán Y Alrededores, Italia
    Editorial: - Creative research for photoshoots - Create moodboards for inspiration, make up, hair. - Management of relationship with jewelry brands, make up artist and photographers. - Assisting the creative director on set during shootings. - Make interviews with creatives around the world. Graphic design:Create social media post and stories for Instagram.
  • Universidad De Los Andes - Colombia
    Assistant Professor
    Universidad De Los Andes - Colombia Apr 2020 - May 2020
    Bogotá, Distrito Capital, Colombia
    Creative developmentDaniel Ramos y Margarita Echevarria
  • Universidad De Los Andes - Colombia
    Assistant Professor
    Universidad De Los Andes - Colombia Feb 2020 - May 2020
    Bogotá, Distrito Capital, Colombia
    Body ornamentDaniel Ramos
  • Universidad De Los Andes - Colombia
    Research And Developer Assistant
    Universidad De Los Andes - Colombia Sep 2019 - Oct 2019
    Bogotá D.C., Colombia
    Project: MATERIAL IDENTITIES My contribution consists of the development of ceramic pieces of the designer and artist Daniel Ramos. These pieces were exhibited at the Bogotá Museum of Modern Art (MAMBO). This exhibition was a reflection about contemporary jewelry in Colombia and the same time celebrates the tenth anniversary of Salon Crisol.
  • Universidad De Los Andes - Colombia
    Assistant Professor
    Universidad De Los Andes - Colombia Aug 2018 - Dec 2018
    Bogotá D.C., Colombia
    Estudio 5: Creative development - Carolina Agudelo y Daniel Ronderos

Daniela Gómez Education Details

Frequently Asked Questions about Daniela Gómez

What company does Daniela Gómez work for?

Daniela Gómez works for Casas Riegner

What is Daniela Gómez's role at the current company?

Daniela Gómez's current role is Sales | Marketing Manager | Strategist | PR | Art and luxury industry.

What schools did Daniela Gómez attend?

Daniela Gómez attended University Of The Arts London, Universidad De Los Andes - Colombia.

Who are Daniela Gómez's colleagues?

Daniela Gómez's colleagues are Sara Sarria, Ana Maria Duran, Ana María Durán Otero.

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