Daniela Harrison Email & Phone Number

Camp Hill, Pa, Us

Camp Hill, Pennsylvania, United States

Coordinate with marketing leaders to build, promote, and produce industry expert-led webinars as part of the Gannett Fleming TranSystems ‘INSIGHTS’ continuing education program.Collaborate with professional accredited associations (AIA, CCM, ISI) to obtain accreditation for webinars and ensure compliance with industry standards, saving the firm over $30,000 in employee continuing education credits.Manage the production and execution of 150 live webinars, as well as the conversion of events to on-demand content, ensuring accessibility for future audiences.Oversee webinar-related reporting, including attendance, journey analysis, and cross-referencing CRM data to identify key client opportunities.Analyze client and potential client participation in the INSIGHTS program, providing customer managers with information for follow-up outreach and position the company for potential project opportunities resulting in several private and federal contracts.Maintain and update on-demand webinar content on the webcast platform and company website, ensuring accuracy and timely availability.Collaborate with the design and social media departments to develop promotional materials for webinars, including social media content.Create and manage email campaigns to promote both live and on-demand webinars, ensuring targeted messaging reaches key audiences.Develop and implement internal communication strategies to promote webinars and educational content within the organization.Assist in creating internal campaigns by working with various leadership teams, including writing content, designing email campaigns, and promoting through internal communication platforms.

Carlisle, Pennsylvania, United States

Utilized online platforms to coordinate and execute comprehensive, integrated marketing strategies and tactical initiatives efficiently.Gathered and analyzed data through social media programs to track website performance and inform strategic planning for future releases.Applied advanced analytical skills to interpret data trends and deliver actionable insights in reports to executive leadership, facilitating informed decision-making.Developed and executed targeted marketing campaigns to promote specific construction materials, ensuring alignment with industry trends and client needs.Collaborated with cross-functional teams, including product development and sales, to tailor promotional strategies for key construction materials, optimizing market reach and client engagement.

Carlisle, Pennsylvania

Leverage online systems such as ProWorkflow and Box to coordinate and execute its integrated marketing strategies and tactics.Collect data and information using platforms such as Hootsuite and Google Ads to monitor website traffic for future releases.Exercise strong analytical skills to interpret and report findings to executive level leadership.

Guadalajara, Méxic

Create visual materials, both printed and digital: Billboards, banners, flyers, business cards, booklets, social media, videowalls, and mailings. Delivering the marketing strategies within (at or below) budget.Crear material visual, tanto impreso como digital, como espectaculares, lonas, flyers, tarjetas de presentación, booklets, material para redes sociales, videowalls y mailing. Desarrollar estrategias de comunicación presupuestado.

Guadalajara, México

Planning and creation of advertising campaigns on social networks, through demographic studies, design development, and company image. Continuous improvement and activation of the company's platforms.Planeación y creación de campañas publicitarias en redes sociales, a través de estudios Demográficos, desarrollo de diseños e imagen de la empresa, así como la continua mejora y activación de las plataformas de la empresa.

I worked as secretary of the sales manager of the company, so I was able to observe closely the exchanges that took place and how important customer service is.Trabajé esta empresa como secretaria del gerente en ventas de la empresa, por lo que pude observar de cerca los intercambios que se llevan a cabo y cuán importante es el servicio a clientes.