Overseeing all of social, influencer, community and PR.

Lead and manage social, influencer and content departments.Build strategies for social and influencer, developing a cohesive content planPartner closely with the VP, Markteting to determine and establish growth and engagement objectives

- Developed a calendar, process and flow that allows our owned channels to properly support the needs of brand initiatives, retailer/trade support, and our DTC channel.- Developed the brands Influencer strategy, including but not limited to, monthly seedings, launch activations, & more.- Partnered with the SVP, Brand Marketing to develop & execute best-in-class 360 programs and content in alignment with key stakeholders and cross-functional partners including product development, education, sales, & e-commerce.- Worked with cross-functional teams develop and manage robus briefs to prep our creative partners for content creation, and sourced copy points and edit accordingly for each channel.- Maintained an "always on" evergreen level of exposure and support across all brand objectives including retailers, influencers, UGC, DTC e-commerce, education, etc.

- Represent the social consumer cross-functionally, including but not limited to Branding, Operations, E-Commerce, Product Development, and Visual Merchandising- Develop Social and Community Management best practices through extensive research to understand the varying consumer demographics represented across all branded and non-branded social media accounts- Launch multiple consumer engagement projects throughout the company, such as partnering with Product Innovation teams to develop unique social engagement strategies for sampling programs- Develop Social Listening strategy to report on weekly trending consumer sentiment, product development requests, quality adjustments, and recommended changed to active paid marketing campaigns- Manage and develop strategy for influencer engagement and relationships across all social platforms

- Assisted Digital Executive Editor in managing a team of 20 writers, producers and social media assistants- Develop content, social and video strategy for both People en Español and People Chica- Monitor analytics and compiled website, social and video data on a daily, weekly and monthly basis- Lead social-first projects for People Chica, including launch of #ChicaBoss and #LatinaLoveProject- Train both editorial and video teams on social and SEO best practices, on a monthly basis- Manage content partnerships with other media companies (Yahoo and MSN)- Collaborate with editors pitching content and tracking trending stories for social and search optimization

Social: - Managed and wrote original copy for all of the brand's social media networks (Twitter, Facebook, Instagram, and Pinterest accounts).- Created a content calendar with original and curated posts- Coordinated celebrity takeovers- Compiled a weekly report to analyze social media performance.- Handled content partnerships with other media companies (i.e. Yahoo, MSN, Refinery29, etc.)- Assisted in providing recommendations on social campaignsEditorial: - Wrote articles for Latina.com- Transcribed interviews for senior editors.- Aided the entire team with celebrity research- Complied press contact and influencer contact sheets

- Assisted Beauty Director and assistant with the production of in-print beauty stories published between February 2016 and June/July 2017- Assisted on set for beauty video series: Beauty On The Run, The Good Life with Robyn Moreno- Pitch print and digital editorial content for Latina's beauty vertical- Conduct story and photo research for upcoming print and digital stories- Attended product launches and called in products at editor's request- Organized beauty samples in the inventory closets- Transcribed interviews

Educated clients on all the beauty products available in the store. Taught clients how to applying products, including tips and tricks. Providing outstanding customer service, building prestige brand sales volumes.Establishing and maintaining customer relationships, while working effectively with other team members and establishing new Ultamate Rewards Card members. Focused on client development, communication of prestige brands initiatives and leading and developing the company’s business.