Daniela Incerti Email & Phone Number

Milano, Italia

Main Responsibilities:-Provide information to Global SM regarding dynamics of SM audience in local channels-Keep up with relevant industry trends within SM-Define local strategy and channel prioritization-Leverage social advertising to drive sales and to hit regional KPI-Plan content creation and delivery across local (spread)-Design the posts/writes the posts for local SM channels-Execute global content strategy and delivery strategy-Control the quality of the content and engagement /virility rate in local SM Channels/blogs-Monitor local SM channels of the company (Facebook, Google+, Twitter, YouTube, Instagram etc.) and all SM channels of key competitors on daily basis-Advise local steps in terms of channels developments-Evaluate global content in terms of local relevance.-Partner with local stakeholders for integrated campaigns-Offer strategic guidance to internal teams for expanding use of social media across region-Manage social media advertising for a variety of end results – sales, reach, engagement, etc.-Manage local lead generation efforts via SM channels-Trial seeding for both B2C and B2B-Proactively share best practices with regional and global teams

- Communication strategy: support the corporate communication plan to develop pitches and storyline to engage media, stakeholders, economic market and scenario (case studies, bylines, opinion pieces, interviews, meet and greets, top speaker events);- Press Office: Develop annual strategies and communications plans in collaboration with external PR agency and the Head of Communication SER;- Events: internal and external events for customers, merchants and employees- Digital PR: support the blogger engagement, relationship with online stakeholder, blog, influencers;- Internal communication: intranet contents; Internal newsletters, press clipping, monthly internal awards; internal meetings for staff such as All Hands meetings, volunteering for employees, internal events (parties, team building activities), surveys ;- Social media: execution of social media plans, management of international platform and social kpis;- Managing Brand reputation through Groupon social media monitoring

Milano

Key Responsibilities:-Managing Groupon Social Media Channels in order to develop a strong Brand positioning- Developing Groupon Social Media strategy and campaigns (setting Goals and Kpi)-Coordinating with all the Groupon Internal Teams to develop new social media projects and sharing customers feelings/experiences- building a strong community management -coordinating with customer service agents to ensure issue resolution in time - Managing Brand reputation through Groupon social media monitoring-Planning Groupon social media content calendar in order to achieve company objectives

Division: Brand Communication & Advertising SalesDepartment: Web CommunicationMy activity: Building and managing links that are important for my company to maximize brand reputation and company objectives.The main skills are : familiarity with the internet, social media, discussion boards, blogs, video sharing sites and excellent written and verbal communication skills in order to write and edit high quality content.

Master In Marketing E Comunicazione Digitale, Social Media Strategist

Laurea Magistrale In Scienze Della Comunicazione: Organizzazione E Innovazione

Maturità Linguistica