Daniela Junco Email & Phone Number

Mexico City, CDMX, MX

Palo Alto, CA, US

Responsible of marketing 360 strategy & execution of the Mexico's Printing Market, both consumer and commercial route to market. Focusing on increasing brand positioning, brand preference and optimize online communication experience.- Develop new HP Tanks marketing strategy to achieve brand metrics and business goals. Using data and insights to guide.

Del Valle Sur, Mexico City, MX

• Marketing and Digital Strategist
• Responsible for the creation and organization of the Digital Marketing area within the company and the implementation of Creative and Digital Strategy in the creative process.
• Development of Digital and Brand strategies for our clients to achieve specific brand metrics and business objectives.
• Identify insights and data analysis form different industries such as technology, pharmaceuticals, nutrition, alcohol, hygiene and health, to guide strategic solutions for our clients.
• Collaborated with the creative team to create strategic and persuasive sales presentations to secure business opportunities
• Drive revenue for the company by seeking new business opportunities with new clients and identifying and prioritizing new projects.

Palo Alto, CA, US

• Created a new local campaign to communicate complete HP home & SMB printing portfolio leveraging data & consumer insights, with personalized and hyper targeted digital user journeys. Achieving top of mind awareness &.
• Digital Transformation in the country and coached internal teams from retail to omnichannel, increasing online sales for the printing hardware category.
• Launched the smallest all in one printer for millennials with digital & social media, PR event, social influencer activities achieving sell out goal. Activations in top retailers and universities. POS exhibition.
• Successful influencer event for the launch of the new photo printer Sprocket to attract younger generations and positioned it as a lifestyle product. Created fun and relevant content in partnership with local social.
• Launched the first toner tank printer in the market, generating online and offline brand awareness to communicate HP newest value proposition versus competition. Created marketing campaign including launch event, PR /.
• Collaborated with other regions and global team to develop creative and effective brand marketing strategies. Established partnerships with media partners like MTV, Estilo DF, Dreamworks, Disney, Spotify & Facebook.

Palo Alto, CA, US

• Supported the marketing planning process, accountable for monitoring media campaigns for printers and supplies categories. Managed and coordinated BTL activities like point of sale activations and POP material for the.
• Implemented trainings for direct and indirect extended sales force team of our products and new technology launches.
• Accomplished a disruptive back to school marketing plan to engage with young consumers and to achieve top of mind.
• Work with regional team to develop best practices and business metrics.
• Accomplish efficiency and effectiveness managing marketing budget for printing category.

Bachelor'S Degree, Administración Con Especialización En Marketing

International Baccalaureate (Ib)