Director, Institutional Development and Research

- Responsable for the category management: portfolio, pricing, channels and internacional expansion strategy- Working with innovation, sourcing, communication, sales and business intelligence teams to develop strategies that build a consistent concept for the business- Annual budget development and management ensuring that profitability and qualitative assumptions are being delivered to the brand in a healthy way- Planning the global roll out, ensuring that the project concept is followed and the local culture is respected - Managing the Franchisees’ roll out, building the purchasing process in order to ensure the portfolio strategy deployment- Current competitive analyses to find market opportunities - New business launch in May 2014- Planning, structuring and implementation for Havaianas Apparel launch- Market assessment and opportunity identification for Havaianas new businesses. Worked with Bain Company to structure the business plan for the new categories.

Product AnalystDepartment: New Businesses – Brand Extension – Categories: AccessoriesSince July 2010Main Activities:- Market analysis involving competitors, consumers, and macro environment factors.- Marketing planning for categories involving communication strategies, portfolio, and pricing.- Assisting the product development department.- Constant search for market trends with the intent of having an updated and innovative portfolio.- Result analysis and creation of action plans for different product performance scenarios- Visit to Canton Fair - China - October 2011 and May2012- Visit to Hong Kong Gifts Fair - May/2012- Visit to Chinese suppliers to ensure factory audit, prototype approval/changes, quality and production process- Product development with Chinese suppliers

Department: Public Relations and EventsMain Activities:- Planning and execution of action plans with final consumers, opinion formers, and clients.- Action monitoring and performance analysis.- Budget analysis and control.- Market analysis looking for trends and new ways to apply experimental marketing to events/actions.

Main Activities: - Support in the development of promotional actions. - Support for budget control. - Support for website development.