Brand Advocacy/ Brand Stewardship - Analyze consumer/trade data, provide presentations, informed options, prepare documents to ensure business decisions according company's strategy- Bring best practice of relevant brand experience from other markets and sister companiesPlanning and analysis - Preparing the annual brand plans interpreting the brand essence, following company's visions and targets; Sales plan execution follow up; channel management, trade activities planning and… Show more Brand Advocacy/ Brand Stewardship - Analyze consumer/trade data, provide presentations, informed options, prepare documents to ensure business decisions according company's strategy- Bring best practice of relevant brand experience from other markets and sister companiesPlanning and analysis - Preparing the annual brand plans interpreting the brand essence, following company's visions and targets; Sales plan execution follow up; channel management, trade activities planning and follow up - Post evaluation of company's results - SWOT analysis for respective brands (based on sales history and activities) - Evaluation of marketing calendar for each brand - B2B and B2C planning and execution - Pricing and profit analysis - Communication and contacts with external partners - Maintain the business correspondence in three part level: supplier - sales force - customers - Preparing sales rolling forecast - Reporting management - WHS reports, stock replenishment, forecast files - Develop and implement trade marketing strategy for assigned portfolio - Stock management/order implementation/logisticCommunications to consumer - Develop and implement communication that is on strategy, in line with consumer needs and brand positioning; Implement advertising campaigns, consumer promotions, special events and sponsoships to build brand equity and deliver brand targets. - Identify, develop and implement innovative communication tools for added brand valueBudget management - Manage the brand budget to optimize investment in marketing for maximum results against business objectives - Track spending and ensure compliance with company's financial standarts and profit parametersKnowledge of competition - Monitor and model competitive activities and behavior for accurate planning and forecastingFinancial analysis - Gross profit, gross margin analysis and evaluation, planning and follow upNegotiations with external suppliers/customers - Annual sales negotiations Show less