Daniela Lica Email and Phone Number

• Led a team of Product Coaches & Ops to implement proper Product Management at METRO.digital• Developed a BI product - Company Dashboard - to drive data-driven behavior across METRO• Coordinated coaching programs for senior management to enhance product knowledge and skills

• Co-Coordinated the Product Management Academy creation - an eLearning platform for Product Leadership • Worked as a change agent by defining the product management standards for the organization - PM role, Ideal Product Team blueprint, Discovery frameworks • Delivered the Product Management training for > 30 product managers• Helped >10 product teams and domains to define their strategy by providing the proper structure and facilitation • Conducted >20 product discovery sessions, closing the gaps between product teams and their users• Helped >20 teams and domains to identify and use their North Star and led the Data-Driven community • Implemented the OKR framework for >10 teams

MAMBA: A Modern Adoption Model for Business Agility Publications: [1] Initiate Great Software Applications by Using Design Thinking, Lean Startup, and Agile, Journal of US-China Public Administration, Jan.-Feb. 2021, http://www.davidpublisher.com/index.php/Home/Journal/detail?journalid=11&jx=ucpa&cont=allissues[2] Mastering Product Value Maximization - a Practical Guide for becoming a Mature Product Team, IOSR Journal of Business and Management (IOSR-JBM), July 2021, http://www.iosrjournals.org/iosr-jbm/pages/23(7)Series-3.html[3] Agile Practices Adoption in Romania and Their Benefits, Management Studies, Volume 9, Number 4, July-Aug. 2021, http://davidpublisher.com/index.php/Home/Article/index?id=45982.html[4] Business Agility – the Key for Building Innovative Solutions in an IT Organization, published in the Proceedings of the 3rd International Conference on Economics and Social Sciences, Bucharest, Romania, 2020, https://sciendo.com/book/9788395815072 [5] The Art of Product Management - a Practical Guide for Product Value Maximization, published in the Proceedings of the 4th International Conference on Economics and Social Sciences, Bucharest, Romania, 2021

• Implemented the organizational transition program from Waterfall to Agile • Organized the 4gile Minds Online international conference in May 2020, with more than 600 participants from Europe, USA and Asia• Delivered >30 Agile training and workshop sessions for the teams and the worldwide business stakeholders in France, Netherlands, China, Germany: e.g., Scrum, Kanban, Agile induction, Scrum Master, Applying Agile• Progressed more than 20 teams to work Agile by implementing Lean-Agile methodologies, values, and principles intra and inter teams, improving their flow efficiency, removing dependencies and working on bottlenecks• Nurtured the 4gile Minds community of practice inside and outside the company, acting as a change agent for the organization

Coordinated the fundraising stream for more than 3 charity projects, as a member of the Cybernetics Students association