I created the only app in LATAM focused on developing key skills and self-esteem in 5 to 10 year old children.I led a 60 people team to create the content with more than 500 animated videos.I developed the business strategies focused on Performance Marketing, Precision Marketing and Branding.I did the hole market research on consumer habits.Achievements: Product Launch 250% vs. target leads and 140% vs. target sales

28 people marketing teamResponsible for marketing, business intelligence and advertising area.Main activities: Development of business and growth strategies, brand and promotional campaigns, sales analysis, media, creation and execution of point of sale strategies, development of digital and CRM strategies, market analysis, brand and corporate events, plans development, Publix relations, different activities with more than 200 agreements with companies, Suburbia credit card strategy and… Show more 28 people marketing teamResponsible for marketing, business intelligence and advertising area.Main activities: Development of business and growth strategies, brand and promotional campaigns, sales analysis, media, creation and execution of point of sale strategies, development of digital and CRM strategies, market analysis, brand and corporate events, plans development, Publix relations, different activities with more than 200 agreements with companies, Suburbia credit card strategy and communication with all banks.Achievements:• 7.1% increase in total sales in 2017 vs 2016, 30% higher than the target.• TOM increase over 15% being the highest historical data recorded.• I positioned number 2 the social networks in Mexico´s clothing category.• Representative of the board for the acquisition process by Grupo Liverpool. Show less

46 people marketing team Marketing Strategy, events, BTL, digital influencer MKT, PR. Achievements: • I duplicated the company size in each of the 3 years I was at that position.• I won 35 new accounts in 3 years.

Responsible of mkt and trade mkt: Business strategy, promotions development, cost analysis, price definition, commercial discounts with clients, market analysis, media execution, budget, forecast and product development.Achievements:• 25% sales growth vs. the previous year.• I launched the first continuous system printer in Mexico.• I generated regional campaigns for LATAM for the first time in Epson's history.• 2-point increase in SOM.• I changed the support strategy… Show more Responsible of mkt and trade mkt: Business strategy, promotions development, cost analysis, price definition, commercial discounts with clients, market analysis, media execution, budget, forecast and product development.Achievements:• 25% sales growth vs. the previous year.• I launched the first continuous system printer in Mexico.• I generated regional campaigns for LATAM for the first time in Epson's history.• 2-point increase in SOM.• I changed the support strategy focused on sales out, giving flow to the channel and increasing sales Show less

TV, Audio, Video and IT MKt Manager 360° marketing plans development, product strategy, client and channel analysis, market analysis, promotions plan, activations and product launches, budget and forecast control.Achievements:• 9 point share increase in LCD in 2009, from 3rd place to 1st.• 30% increase in TV sales vs. 2008.• 28% awareness increase and 7% TOM increase vs 2008.• 40% monitor sales increase vs 2008, achieving 1st place in the market.

1)MKT Manager for Maizena, Pronto y Slim Fast (September 2007- December 2008) Volume management, P&L, budget, prices definition, market analysis, 360 ° communication plan, innovation plan, corporate social responsibility campaigns, PR campaigns.Achievements:• 10% Maizena sales growth in 2008.• Same sales vs. previous year in Pronto vs. -10% in the 2 previous years.• Gross profit Increase in Slim Fast by 10 points, making it a profitable brand. 2) Knorr Trainee… Show more 1)MKT Manager for Maizena, Pronto y Slim Fast (September 2007- December 2008) Volume management, P&L, budget, prices definition, market analysis, 360 ° communication plan, innovation plan, corporate social responsibility campaigns, PR campaigns.Achievements:• 10% Maizena sales growth in 2008.• Same sales vs. previous year in Pronto vs. -10% in the 2 previous years.• Gross profit Increase in Slim Fast by 10 points, making it a profitable brand. 2) Knorr Trainee for LATAM ( July 2007- September 2007)Achievements: Fresh Ideas Launch in Mexico and Brazil, increasing market penetration by 4 points3) Unilever Brasil Trainee for Axe ( January 2007 - July 2007)Achievements: Axe Shower gel launch in Argentina, Chile, Colombia, Venezuela with a 20% increase vs. estimated.4) Trainee de Rexona (Men, Women, Teens) & Patrich´sAchievements: • Sales growth 20%• History market share 20 pts5)Trainee Helados Holanda, Bing & Ben & Jerry´sAchievements: 25% sales growth vs. the previous year. Ben & Jerry´s launch in Mexico Show less