Daniela López Blanco Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Nodus is an agency that provides full-digital services for digital businesses.▪️ Conceptualized creative proposals to define the branding and storytelling of events; as well as their assets: presentations, email templates, print materials. ▪️ Designed team merchandise and ‘welcome packs’ aligned with current fashion trends.▪️ Developed display banners for a B2C campaign, conveying copies and visuals.(Internship done while completing my Master’s.)

Madrid, Community Of Madrid, Spain

Pernod Ricard is a global wine and spirits group. Number 2 worldwide, with a portfolio of 240 premium brands. Within the marketing department I provide support to: Seagram’s Gin and Absolut Vodka.▪️ Oversaw Seagram’s Branded Content (the 'Hotel Jorge Juan' Podcast) to optimize its reach: identifying new opportunities based on data and developing an online communication strategy for Spotify and social media. ▪️ Executed and presented briefs to both launch and restructure 6 brand… Show more Pernod Ricard is a global wine and spirits group. Number 2 worldwide, with a portfolio of 240 premium brands. Within the marketing department I provide support to: Seagram’s Gin and Absolut Vodka.▪️ Oversaw Seagram’s Branded Content (the 'Hotel Jorge Juan' Podcast) to optimize its reach: identifying new opportunities based on data and developing an online communication strategy for Spotify and social media. ▪️ Executed and presented briefs to both launch and restructure 6 brand campaigns across digital channels. Working closely with media planners and buyers. ▪️ Developed new merchandise for Absolut On-Trade activations to match fashion trends appealing to our target, coordinating its design with our creative team and suppliers.▪️ Provided recommendations to revamp Seagram’s and Absolut profiles on social media, researching content from 5 corporate brands and 10 competitors on Facebook, Instagram and Twitter. ▪️ Designed corporate assets (such as newsletters) and a new template for Seagram’s, to refine presentation structures and visual displays.▪️ Managed Seagram’s website and updated its content to fit our latest campaigns. Show less

▪️Created visual content (posts + stories) for 2 accounts with the goal of reaching a young community.▪️Generated the brand identity and Instagram feed for 'LIF", which promoted sustainable businesses. (Volunteering Experience)

Utrecht, Netherlands

INTK is a creative studio specialized in developing digital strategies for non-profits and cultural organizations: museums, theaters, libraries, festivals, etc. Such as Museo Nacional Del Prado (ES), NEMO Science Museum (NL) and Collection Peggy Guggenheim (IT).▪️Created and optimized Google Search Ad campaigns to drive more website traffic. For 1 of our clients, I doubled the number of sessions and set paid search between their main traffic channels for 3 months.▪️Prepared… Show more INTK is a creative studio specialized in developing digital strategies for non-profits and cultural organizations: museums, theaters, libraries, festivals, etc. Such as Museo Nacional Del Prado (ES), NEMO Science Museum (NL) and Collection Peggy Guggenheim (IT).▪️Created and optimized Google Search Ad campaigns to drive more website traffic. For 1 of our clients, I doubled the number of sessions and set paid search between their main traffic channels for 3 months.▪️Prepared reports for 6-8 organizations, monitoring their monthly traffic using Google Analytics. ▪️Reviewed +20 websites to examine their performance and propose possible SEO & SEM strategies. ▪️Met with prospective clients to pitch our products and develop the business in Europe. ▪️Welcomed new interns to the team, guiding them through their first weeks and preparing workshops for them. Show less

Pamplona, Chartered Community Of Navarre, Spain

xcolme is an agency specialized in digital marketing and web design.▪️Assisted in developing 4 websites to improve the visibility of traditional businesses online, using WordPress. ▪️Delivered written content for blogs to increase their positioning on Google SERP's. For this, I carried out benchmarking and searched for upcoming trends. ▪️Illustrated graphic content and edited pictures to raise 2 accounts' engagement rates across Instagram and Facebook.(Internship… Show more xcolme is an agency specialized in digital marketing and web design.▪️Assisted in developing 4 websites to improve the visibility of traditional businesses online, using WordPress. ▪️Delivered written content for blogs to increase their positioning on Google SERP's. For this, I carried out benchmarking and searched for upcoming trends. ▪️Illustrated graphic content and edited pictures to raise 2 accounts' engagement rates across Instagram and Facebook.(Internship cancelled due to Covid-19 restrictions) Show less

Madrid, Community Of Madrid, Spain

OYSHO (Gran Vía, Madrid). This experience helped me improve my communication skills, through teamwork and customer service, taking decisions in a fast-paced environment at one of OYSHO's biggest stores in Spain. ▪️Gained more insight into visual merchandising and retail product placement, as a means to guarantee an organized and attractive space to maximize our sales.▪️Better understanding of clients' needs, finding the best products for them while following their… Show more OYSHO (Gran Vía, Madrid). This experience helped me improve my communication skills, through teamwork and customer service, taking decisions in a fast-paced environment at one of OYSHO's biggest stores in Spain. ▪️Gained more insight into visual merchandising and retail product placement, as a means to guarantee an organized and attractive space to maximize our sales.▪️Better understanding of clients' needs, finding the best products for them while following their preferences and fashion guidelines.▪️ Learnt about new trends in the fashion industry, leading towards sustainable practices. Show less

Pamplona, Chartered Community Of Navarre, Spain

The Publications Service publishes and distributes University of Navarra periodicals, which are the result of research work carried out by the academic staff.This first internship gave me insight into digital publishing, editorial layout and writing skills; as well as how to work with deadlines and report my tasks to a manager in a work environment. ▪️Managed the online platform where these are published by organizing journals / collections digitally and improving user… Show more The Publications Service publishes and distributes University of Navarra periodicals, which are the result of research work carried out by the academic staff.This first internship gave me insight into digital publishing, editorial layout and writing skills; as well as how to work with deadlines and report my tasks to a manager in a work environment. ▪️Managed the online platform where these are published by organizing journals / collections digitally and improving user access.▪️Edited, reviewed and translated data.▪️Used OJS and DSpace Software to decrease publishing time. Show less

Bachelor'S Degree, Marketing

Activities and Societies: Corporate Communication Club, Tantaka (Volunteering), Stages Program, Ketchum Mindfire, Social Dance Group, Club.

Master'S Degree, Graphic Design

Master's in Graphic Design and Digital Environmments - Brand Identity - Editorial - UX / UI: Web Design

Exchange, Communication And Media Studies

Activities and Societies: Erasmus Food Lab, ESN Rotterdam Exchange student at ESHCC from February to June 2019 (5 months). Courses taken.

High School, Social Sciences

Activities and Societies: Excellence Program, Escuela de Danza Mª del Pilar Bilingual School in Alcalá de Henares, Madrid. Graduated.