Daniela Luciani

Daniela Luciani Email and Phone Number

Brand Content and Product Communication Professional @ IGT Italia
Rome, IT
Daniela Luciani's Location
Rome, Latium, Italy, Italy
Daniela Luciani's Contact Details

Daniela Luciani work email

Daniela Luciani personal email

n/a
About Daniela Luciani

Da anni mi occupo di rafforzare la relazione tra cliente e brand (Gratta e Vinci con tutti i suoi prodotti e Lotteria Italia) attraverso una comunicazione diretta e personalizzata che negli ultimi tempi si è evoluta e sta diventando sempre più digitalizzata. Ho sfruttato quindi le potenzialità della comunicazione digitale per valorizzare gli asset fisici ed ovviamente digitali per intrattenere (informando) sempre più giocatori. Negli ultimi mesi, sono il punto di riferimento sui temi di Sostenibilità, mi occupo infatti di comunicare ai giocatori e ai rivenditori le iniziative, le strategie e gli obiettivi che IGT ha intrapreso per promuovere uno sviluppo sostenibile del business.

Daniela Luciani's Current Company Details
IGT Italia

Igt Italia

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Brand Content and Product Communication Professional
Rome, IT
Website:
brightstarlottery.it
Employees:
319
Daniela Luciani Work Experience Details
  • Igt Italia
    Brand Content And Product Communication Professional
    Igt Italia
    Rome, It
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  • Igt Italia
    Brand Content & Product Communication Professional
    Igt Italia Sep 2020 - Present
    Roma
    Management of brand and product communication of the Gratta e Vinci with a strong focus on ilotteryManagement of Lotteria Italia brand with develop the new ADV campaign of Lotteria ItaliaDigitization the communication inside premium stores by offering to their customers exclusive content updated in real time with a strong visual impact (Digital Signage). Management all the activity around the Digital Signage with definition of the show schedule for DS in order to increase the product portafolio in the pos, Leading multifunctional team through multi-projects management.Manage external creative agencies
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  • Igt Italia
    Product Communication Senior Specialist Instant Lotteries
    Igt Italia May 2018 - Aug 2020
    Roma, Italia
    Management of product communication B2B and B2C of Gratta e Vinci and Lotteria Italia brands Supporto b2c strategy with a strong focus on digital, in particular App My Lotteries. Development of plays for fun in App Relationships with teams and media agencies website
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  • Lottomatica
    Product Management& Innovation - Instant Lotteries
    Lottomatica May 2013 - Apr 2018
    Roma, Italia
    Develop new Scratch off tickets from design to market, focusing on Heavy players.Project manager of "Lotteria Italia“ with responsibility from the development, to production and launch. Product portfolio managementSupply senior management key insight on players purchasing behaviorSupply senior management with weekly and monthly update on business trendsforecastMarket research planning
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  • Lottomatica
    Retail Business Analyst - Bu "Instant Lotteries" - G&V
    Lottomatica Apr 2011 - Apr 2013
    Roma, Italia
    Analysis of "Gratta e Vinci" Sell In/Sell Out performance.Forecasting and planning. Incentivation program definitionPos clusterization and analysis. Reporting and support to management.
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  • Rci Banque
    Credit Management Intern
    Rci Banque Mar 2010 - Dec 2010
    Roma, Italia
    Monitoring credit riskManagement of loans to the primary networkManagement of plafond and dealership’s outstanding debts Stock controls in terms of planning execution of the number of Controls envisaged and Management of anomalies.Drafting of procedures in support of Internal Control Department
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Daniela Luciani Skills

Product Development Business Analysis Trade Marketing Product Management Market Analysis Gestione Prodotti Project Planning Ricerche Di Mercato Management Problem Solving Sviluppo Di Prodotto Reporting E Analisi Business Plan Vendite Lavoro Di Squadra Microsoft Excel Bilanci Di Previsione Business Development Analisi Aziendale Analisi Microsoft Office

Daniela Luciani Education Details

  • Università Degli Studi Di Roma Tor Vergata
    Università Degli Studi Di Roma Tor Vergata
    Economia

Frequently Asked Questions about Daniela Luciani

What company does Daniela Luciani work for?

Daniela Luciani works for Igt Italia

What is Daniela Luciani's role at the current company?

Daniela Luciani's current role is Brand Content and Product Communication Professional.

What is Daniela Luciani's email address?

Daniela Luciani's email address is da****@****bero.it

What schools did Daniela Luciani attend?

Daniela Luciani attended Università Degli Studi Di Roma Tor Vergata.

What skills is Daniela Luciani known for?

Daniela Luciani has skills like Product Development, Business Analysis, Trade Marketing, Product Management, Market Analysis, Gestione Prodotti, Project Planning, Ricerche Di Mercato, Management, Problem Solving, Sviluppo Di Prodotto, Reporting E Analisi.

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