Global Social Media Manager for Liebherr Appliances, leading a large team of cross-functional digital marketing professionals across five regions (50+ countries).Ensure highly effective Social Media execution aligned with the global Brand Communication strategy.Development, implementation, and monitoring of Global Strategy blueprint for five lines of business (B2C and B2B) present in eight different social media channels. Supervision of regional social media performance through Sprinklr management tool.Influencer program Development and Execution.Lead all phases of social marketing, including brand vision, strategy, storytelling, audience, and competitor analysis.

Development and implementation of Digital Marketing Strategy for Liebherr Americas.Management of all digital touch-points for Liebherr Americas, and dual Global Role for 2 years.Website:Product Assortment, Landing Pages, Content creation and updates.SEO and SEM strategySocial Media Channels:Development of strategies for each channel based on brand goals and objectives. Target Audience IntelligenceSocial Listening:Development of 4 newsletters for our different audience segments and product categories.Social Media Advertising:Social Media Paid Campaigns development, KPIS definition, implementation and reporting.Collaborations and Partnerships:Development of Collaborations and Partnerships strategy and executionSocial Media Coverage during Brand Tradeshows.Communication and support to brand's distributors and partnersCreation of all social media content material and assets like Kitchen Renderings

Management of clients' accounts and overseeing the social media strategy for each company.Design and development of the company website.Improve the usability, design, content, and conversion of the website. Design strategies to drive online traffic to the company website.Track conversion rates and make improvements to the website. Develop and manage digital marketing campaigns.SEO, and PPC. Manage online brand and product campaigns to raise brand awareness. Responsible for planning and budgetary control of all digital marketing. Evaluate customer research, market conditions, and competitor data. Review new technologies and keep the companies at the forefront of developments in digital marketing.

Design, execution, and supervision of the strategic and creative Marketing Plan: new products launches, promotional activities, PR events, and POS activities that guaranteed profitability and market share growth.Management of the brand budget and P&L analysis and forecast sales of finished products and samples. New product orders, stock analysis, and direct contact with clients. Logistics coordination, manufacture, and regulatory affairs for product availability. (Sanitary Registrations of new products in each Country of the Americas.) Establishment of the strategic plan of pricing for both brands in the Travel Retail market. Critical analysis of market share, market trends, and competition. Identification of new business opportunities as a source of new growth. Market research to develop an in-depth knowledge of the category Bath and Body. Creation of educational material for Beauty Advisers. Develop promotional, editorial, and educational material for sales purposes. Design and Development of Marketing Visuals in POS for both brands. Creation and execution of Promotional Animations in the POS. Development of Beauty Adviser's Seminar to educate and present the Brand results and New Launches.Brands: Roger&Gallet and The Body Shop in the Duty-Free US, Canada, Caribbean Islands, South & Central America. Report directly to the Division Manager of the Consumer Products Division. (CPD)

TV production.

Sales and Marketing Organize sales events and recruit brand ambassadors

Analyze Retail Sales and inventory levels by comparing the previous year’s data.Point of sales visits to ensure brand image, merchandising, and visual updates.Analyze daily Sales Reports and inventory for each product.Recommend strategies to increase retail sales.Coordinate and execute new products testing activities.

Schedule and coordinate Sales & Marketing meetings and other events. Design and development of the monthly training manual for the sales force. Follow up sale-in reports to create the sales force ranking.Creation and execute incentive programs for the sales force.Promotions on the point of Sale implementation.Coordination of the design and creation of POP for point of sales

Coordinate the design and creation of POP for point of sales.Develop a brand product manual for the Sales team.Collaborate with the execution of the launch of the new product line called White Perfect.Maintain excellent business relations with suppliers, designers, and media.Follow up daily sales reports.Analyze product sales in order to determine the sales forecast.