Daniela Mercado Email & Phone Number

Florida, United States

Bogota,D.C., Capital District, Colombia

•Oversee the daily operations of multiple paid search account strategies, budget allocation, encompassing campaign set ups and bid optimizations•Utilize data-driven analysis using front-end and back-end metrics to enhance and optimize campaign performance, employing insights to drive strategic decision-making•Design and deploy paid search strategies aimed at driving growth and optimizing performance to meet Lead, MQL and SQL targets•Produce comprehensive reports and presentations on campaign performance, delivering valuable insights and future actions to stakeholders•Crafting compelling ad copy and landing page content to ensure seamless communication and uphold high-quality metrics for campaigns•Execute extensive A/B Tests best practices for ad copy, landing pages, audiences and bid strategies to guarantee paid search optimizations

Barranquilla Metropolitan Area

• Continuous syncing with the Marketing Team to help them create a digital marketing strategy. From creating their buyer personas and targeted audiences, selecting digital channel platforms to develop and execute strategies

Curitiba Area, Brazil

•Strategized and executed strategies to amplify brand visibility and drive lead generation across paid social media and paid search platforms•Created compelling ad copy and landing page content to enhance communication effectiveness and elevate conversion rate metrics•Developed a consistent testing strategy and optimization frameworks across digital channels that allowed campaign improvements•Leveraged data-driven to refine and optimize campaign performance and strategic decision-making

Barranquilla,Colombia

•Crafted meticulously detailed digital marketing strategies that encompass a spectrum of digital channels such as SEO, SEM and Paid Social to create brand visibility and drive targeted traffic to achieve demand generation objectives•Developed and executed campaign optimization and experiments to guarantee high quality lead acquisition for Paid Social and SEM platforms•Conducted in-depth analysis of campaign performances to allocate resources towards best initiatives and enhance effectiveness

Barranquilla, Atlántico, Colombia

•Sourced and assessed suppliers for Point-of Purchase (P.O.P) materials, fostering strategic partnerships to optimize procurement processes•Developed engaging marketing content tailored for X platform, accompanied by performance analysis to maximize audience engagement•Demonstrated adeptness business inventory with precision, implementing efficient control methods to streamline and ensure optimal stock levels •Orchestrated planned event catering to both current and prospective clientele fostering meaningful connections and bolstering brand reputation

Atlántico, Colombia

• Create import declarations• Request documents required for customs formalities• Maintain database of procedures for customs collection• Analysis of financial statements