Daniela Mereles Email & Phone Number

California, United States

Santa Clara, California, United States

• Cultivating and securing new customer relationships.• Conducted outbound sales blitz and client service calls.• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.• Researched sales opportunities and possible leads to exceed sales goals and increase profits.• Analyzed past sales data and team performance to develop realistic sales goals.• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.• Presented products to clients using dynamic presentations and practical use-case scenarios.• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.• Targeted sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.• Held weekly meetings with Client Services Team to identify techniques to overcome sales obstacles.• Liaised between clients and support team to quickly resolve issues.• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.

United States

• Provide support to Marketing & Human Resources • Assistance with requesting COLA waivers and COLA’s needed for importing wine. • Assistance with managing wine inventory coming in and out. • Project Management for the tasks related to IFSA & WTCE• Inventory Management of company swag and marketing materials. • Develop various marketing materials using Xtensio, Canva, MS PowerPoint and Mailchimp. • Project Manager for Acquisitions and Sales team meetings. • Lead Owner Engagement Committee and meetings with an emphasis on Diversity & Inclusion. • Prepare and manage purchase agreements and agency agreements. • Coordinate wine tastings for our tasting panel and ensure all materials are prepared and shared with clients. • Coordinate company employee events and team building exercises. • Website management and updates using WIX• Manage company LinkedIn page

Bay Area

• Oversee processes for centralized ticketing system (SFTS), and communicating with the internal and external e-commerce teams. • Lead on promotional campaigns for the Animal Interaction programs including, media offers, bloggers, guest appearances and other special events. • Park liaison for Season Pass offers in all related e-coupon systems and communicate accordingly. • Support in the creation and execution of in-park festivals, special events, and other promotions. • Manage e-newsletter, assist with writing, reviewing, developing offers, coordinating offers within the park. • Manage organic posts on social media platforms (Facebook, Instagram, Twitter, Tik Tok)• Supervise and working in conjunction with the Marketing Manager on Communications, Social Media Marketing and in-park signage. • Manage website (editor and publisher) via WordPress

San Francisco Bay Area

• Primary point of contact for clients and business partners. Establish and foster relationships and provide outstanding customer service to ensure a cohesive partnership and repeat business.• Maintain positive relationships and communicate clearly, tactfully and persuasively with customers, vendors, sales representatives, event assistants, park employees and volunteers. • Develop and organize special events, group outings, themed social functions, charity events, team-building activities, meetings and company picnics from 100 to over 5,000 guests. • Manage events from concept, promotions, collateral creation and distribution, contract negotiations, venue/catering selection, transportation logistics, guest registration and onsite management to post-event analysis. • Coordinate with all internal departments including Back of House Operations, Ticketing, Admissions, Catering, Concessions, Finance, Front of House Operations, A/V, Marketing, Merchandising, Transportation, Parking and Security to ensure smooth event operations.

Oversees all processing of signed group sales businessOversees all interdepartmental organization related to group sales outing business, specifically catered (picnic) outings, special events, and performing groups, as well as, various programs.Oversees coordination of key printing projects (requests & bidding), creative aspects and implementation/distribution related to miscellaneous coupon programs, promotional materials and client flyersAssists with proofing/editing of direct mail as neededMaintains Group Sales Outing and Performing Group schedules and coordinates weekly calendar to be distributed intra- and interdepartmentally.Responsible for execution of catered events, performing groups, special events and buy-outs Responsible for the inputting of all booked business in departmental database for reporting purposesAssists with the coordination of weekly corporate booking report and weekly attendance reportOversee and implement any survey programs implemented by Group SalesDevelop and maintain good working relationships with other park operating areas

Meet and exceed individual and department sales quotas through adhering to established sales guidelines, policies and proceduresProfessionally represent attraction in all sales transactions and at related industry functionsConcentrate a majority of effort and time toward establishing personal sales contact with large corporate clients having 100+ employees/members, as well as the Tour & Travel industry, through both on and off property meetingsWork with Sales Coordinator to provide accurate event details to insure seamless executionAs required, assist with collection of past due event and consignment accountsPerforms other incidental and related duties as required and assigned

Oversees all processing of signed group sales businessOversees all interdepartmental organization related to group sales outing business, specifically catered (picnic) outings, special events, and performing groups, as well as, various programs.Oversees coordination of key printing projects (requests & bidding), creative aspects and implementation/distribution related to miscellaneous coupon programs, promotional materials and client flyersAssists with proofing/editing of direct mail as neededMaintains Group Sales Outing and Performing Group schedules and coordinates weekly calendar to be distributed intra- and interdepartmentally.Responsible for execution of catered events, performing groups, special events and buy-outs Responsible for the inputting of all booked business in departmental database for reporting purposesAssists with the coordination of weekly corporate booking report and weekly attendance reportOversee and implement any survey programs implemented by Group SalesDevelop and maintain good working relationships with other park operating areas

Manage calendars; scheduled meeting internally and with clients across various time zonesCoordinate travel logistics for the Park President paired with detailed itinerariesReceive and screen communications to the Park President and Directors including telephone calls and addressed mail and provide assistance using independent judgment to determine those requiring priority attentionsPrioritize, channel, and facilitate communication from department heads, and department coordinators.Receive and process payment of all invoices and statementsCreate purchase orders using company program WorkplaceHandle all guest compliments/complaints regarding park visit addressed to the Park President directly

Dispatch information via radio to different units in the parkInput and file daily operations dataOrganize/file operations department employee recordsAnswer and transfer phone callsDaily use of computer using a variety of programsHandled guest complaints/concerns as a Guest Service member, in person as well as over the phoneWas also a team member in the Admissions department where I was later promoted to lead