Daniela Miller
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Daniela Miller Email & Phone Number

Retail Process and Solutions at adidas
Location: Herzogenaurach, Bavaria, Germany 9 work roles 5 schools
1 work email found @adidas.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email d****@adidas.com
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Current company
Role
Retail Process and Solutions
Location
Herzogenaurach, Bavaria, Germany
Company size

Who is Daniela Miller? Overview

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Quick answer

Daniela Miller is listed as Retail Process and Solutions at adidas, a with 37820 employees, based in Herzogenaurach, Bavaria, Germany. AeroLeads shows a work email signal at adidas.com and a matched LinkedIn profile for Daniela Miller.

Daniela Miller previously worked as Senior Manager Retail process and solutions at Adidas and Global Merchandising Lead Running FTW at Adidas. Daniela Miller holds Bte - Textil Betriebswirt, Textilbetriebswirt from Textilfachschule Nagold.

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{first}.{last}@adidas.com
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Profile bio

About Daniela Miller

A highly successful individual, with 8 years buying experience, 8 years in retail and 7 years product management and merchandising. A proven record of planning and coordinating product lines and retail strategies that have achieved budgeted sales, profitability and assisted in establishing benchmark concepts and achieving strategic corporate goals. I have a quick and clear understanding of situations and issues, act creatively, and have an open personality. I combine flexibility with a pragmatic approach, aimed for results.

Listed skills include Mode, Merchandising, Einzelhandel, Sportbekleidung, and 6 others.

Current workplace

Daniela Miller's current company

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adidas
Adidas
Retail Process and Solutions
germany
Website
Employees
37820
AeroLeads page
9 roles

Daniela Miller work experience

A career timeline built from the work history available for this profile.

Senior Manager Retail Process And Solutions

Current

Herzogenaurach, Bayern, Deutschland

Oct 2024 - Present

Global Merchandising Lead Running Ftw

Current

Herzogenaurach, Bavaria, Germany

Oct 2022 - Present

Senior Merchandise Manager Sport

Herzogenaurach, Bavaria, Germany

Oct 2018 - Nov 2022

Senior Merchandising Manager Wmns

Herzogenaurach, Bavaria, Germany

This role is responsible for the implementation and realization of the global Merchandising principles. The objective is to maximize the profitability of the assigned ranges and to increase the efficiency. A key task is to work and act x-functional as one team.Achievements in this role:• Implement an article Range Roadmap process globally• Article efficiency increase (total range) of 22% by 2020• Create transparency by implementing Sell in and Sell out dashboards for the Brand Collection• Simplify the Merchandising Framework by creating one-page overviews by Business UnitResponsibilities & Key Tasks• Develop the Merchandising Framework on a seasonal base• Be the contact for the markets regarding Market seasonal input• Prepare and lead horizontal reviews to increase the overall article efficiency• Work closely with Business units on the Brand Collection assortments• Reporting and tracking the Brand Collection KPI’s• Establish analysis for Range Roadmap (article and efficiency) on a long term strategy• Implement and push the range size on a seasonal basis to increase the article efficiency• Work closely with the CTC Merchandising BU teams • Analyze historical data, review the targets and raise concerns to ensure market driven assortments• Track performance of the season and recommend needed changes• Competitor analyzes and market visits

Aug 2017 - Oct 2018

Product Creation Global Spgx/Fast Respons

Netherlands

May 2016 - Jun 2017

Product Creation

Netherlands

Achievements in this role in the last 2 years:o Business increase of 80%o Margin increase o Guided and controlled distribution to escalate the businesso Building and organizing a x-functional group o Creation of a flexible and stable process o Upgrade the briefing process to ensure clear and periodic briefs o Implement new Tee segmentation (core / Statement)Responsibilities & Key Tasks• Provide and analyze all data on the QTT business• Ensure healthy growth thru all categories and gender• FOB check to ensure profitable business• Briefing the global and regional design teams based on market data and research• Working with consumer insight team • Market travel • Working with FTW to be aligned in regards of graphic and colors• Working on marketing campaigns • Working close with development on graphic execution• Factory visits• Present the seasonal line to Merchandising and Sales• Forecasting and Long range planning• Creating different calendars for accounts/regions • Preparing Merchandise and account

Oct 2010 - Apr 2016

Category Line Manager Wmns & Kids

Frankfurt Am Main

Responsibilities & Key Tasks• Forecast (quantity and value of planning at the style / colour level)• Analysis and processing of market data • Seasonal input to EHQ to achieve or exceed sales targets:• Fashion requirement; identify revenue potential, quality needs• Extensions for key accounts, always taking into account the needs of the market AGSS• Pricing for Germany, Slovenia, Austria and Switzerland in compliance with the Target margin• Presentations to Sales (Key & Field), as well as key accounts• Definition of collections for the AGSS market, and their enforcement in EHQ Taking into account the entire EMEA market• Number of reports and presentations of the past seasons, recognizing Weaknesses in the collection and elimination of the same• Support Sales in all areas (Samples, number analysis, Collection, collection development for various customers, etc.)• Preparation and execution of sales meetings within the functional order of samples for sales meetings and for all field staff in Field and Key Account• Close cooperation with shipping (delivery dates, samples, order samples)• Input to EHQ for kids trainings collection with numbers and needed styles and successful approach in the AGSS market• Establish a booklet for Sales with all the basic NIKE fabrics and qualities • Product training for a new client in the kids business

Sep 2005 - Aug 2007

Headbuyer Womens Sportswear

Mister Lady Jeans

Nuernberg - Germany

In this function I had the team lead of two junior buyers, two assistance buyers and one developer. My budged was a two million-digit sum and I was responsible for the whole buying process, from the design idea until the finished product and the distribution in the shops. My department was also responsible that the supplier meets the delivery dates and adherence the product specifications Responsibilities & Key Tasks• Purchase value around 50 Mio Euro • Realization of all measures to achieve the revenue, earnings and inventory targets• Collection building (determination of the range of articles, price ranges, quantities and qualities)• Supplier selection• Self-negotiation of payment terms and prices• Order Placement• Sourcing new suppliers• Planning and implementation of shopping trips in Europe and the Far East• Regular trend and missions at home and abroad• Control sales (product monitoring, preparation of reductions)• Responsible for 2 assistance

Jul 2003 - Jun 2005

Head Buyer Denim

Mister Lady Jeans

Nuernberg - Germany

Responsibilities & Key Tasks• Purchase value around 70 Mio Euro• Realization of all measures to achieve the revenue, earnings and inventory targets• Collection building (determination of the range of articles, price ranges, quantities and qualities)• Implement Base styles as NOS (never out of stock)• Supplier selection• Self-negotiation of payment terms and prices• Sourcing new suppliers• Planning of shopping trips in Europe and the Far East• Regular trend and missions at home and abroad• Control sales (product monitoring, preparation of reductions)• Responsible for 4 assistance• Collection presentation to Buying Director and Sales Area Manager

Dec 1998 - Jun 2003
Team & coworkers

Colleagues at adidas

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5 education records

Daniela Miller education

Bte - Textil Betriebswirt, Textilbetriebswirt

Textilfachschule Nagold

Graduation Businesswoman In Retail Sales And Trade

Fa. Woehrl

businesswoman in retail sales and trade

Education record

Elemantary School Nürnberg

Education record

Grammar School Wilhelm Löhe Nürnberg

Education record

Secondary School Nürnberg
FAQ

Frequently asked questions about Daniela Miller

Quick answers generated from the profile data available on this page.

What company does Daniela Miller work for?

Daniela Miller works for adidas.

What is Daniela Miller's role at adidas?

Daniela Miller is listed as Retail Process and Solutions at adidas.

What is Daniela Miller's email address?

AeroLeads has found 1 work email signal at @adidas.com for Daniela Miller at adidas.

Where is Daniela Miller based?

Daniela Miller is based in Herzogenaurach, Bavaria, Germany while working with adidas.

What companies has Daniela Miller worked for?

Daniela Miller has worked for Adidas, Nike, Nike Agss, and Mister Lady Jeans.

Who are Daniela Miller's colleagues at adidas?

Daniela Miller's colleagues at adidas include António Mendes, Mohammad Fadly, Jasmeet Parmar, Jérôme Abidos, and Emanuele Piscopo.

How can I contact Daniela Miller?

You can use AeroLeads to view verified contact signals for Daniela Miller at adidas, including work email, phone, and LinkedIn data when available.

What schools did Daniela Miller attend?

Daniela Miller holds Bte - Textil Betriebswirt, Textilbetriebswirt from Textilfachschule Nagold.

What skills is Daniela Miller known for?

Daniela Miller is listed with skills including Mode, Merchandising, Einzelhandel, Sportbekleidung, Produktentwicklung, Kleidung, Schuhwerk, and Trendanalysen.

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