Daniela Mocanu Email & Phone Number

Bucharest, Romania

- Work together with clients on identifying and prioritizing different opportunities- Mapping customer expectations, needs, gains and pains- Co-creating and testing solutions- Implementation- Refining the in-store customer experience and creating new digital touchpoints that meet customer demands across sales and communication channels- Analyzing new biz potentials from new product categories, technologies and services as well as designing strategies for implementation- Work with colleagues to identify new prospective clients, track and diligently follow up all prospects to continually feed your sales pipeline with qualified leads- Maintain an active schedule of face-to-face appointments and prospecting calls- Provide wider support to your colleagues and drive best practice around digital/marketing services sales activity, ensuring all team members are prepared to deliver

Bucharest, Romania

- Coordinate with client to assist with resolution of application incident (break-fix), including resolution, escalation and coordination with other client vendors such as SAP and AT&T (for network)- Perform assigned scheduled systems maintenance tasks as determined and prioritized by client- Coordinate with client to perform analysis that addresses user support request - How-to –- Assist client with functional analysis, develop functional specifications, perform unit testing activities to address incidents or deliver enhancements

Bucharest, Romania

- Coordinate the Departments of Market Research , Shopper Marketing and Competitive Analyze- Pooling of know-how and methods to Facts and Figures- Identifying the needs and helping each department in finding the most effective ways toimprovement- Campaign proposal : e.g. Kaufland Animaterra- Identifying the „actual client” and building the „target client”- Market intelligence and competitor insight projects- Identification of proper channels to support market research- In-store and field quantitative and qualitative research and data evaluationUsers : all Kaufland's Departments

Bucharest, Romania

- Coordinate a team of 60 people ( national ) to maintain a current database of competitorinformation and an assessment of competitor strengths and weaknesses- Responsible for managing budgets- Price Collection Process planning : - Choosing the stores for comparisons - Establish the competitor's clusters - Grouping on the same store for several competitors and types of collection - Responsible for accurate, on-time and effective competitor's informations - Effectively utilizes internal best practice systems (ie.SAP) and actively engages in opportunities to improve its effectiveness across the country, this includes participation in development and rollout of new reporting systems- Work closely with senior level stakeholders- Analyze Competitors : - Brand/Image Analyze - Campaign analyze and comparison - ATL Competitor’s analyze - Analysis of growth opportunities in new and existing markets (Fresh Corner , Online, Services) - Detailed assortment analyze ( Assortment check and comparison) - Competitive comparison by shelf placing–target vs rest of retail market- Market's trends analyze - Ad-hoc analyze risk and impact for take-overs - Maintain current detailed database of annual market size and composition (ie. detailed competitor volumes , fixed plant volumes and supply) - Competitor Changes reports- Configures, implements, and monitors the automatic monitoring systems, and other webtracking platforms - Development views/appeals to the Competition Council - Development of Competitors Newsletter - Monitoring, analysis and reporting –new markets (Rep.Moldova) - Interviews employees

Bucharest, Romania

- Structuring the price collections types- Collect and Monitor competitors' prices and analyze results to drive changes to individual prices- Price collections team trainings- Price collections team technical support : PDA / AMS- Work orders generation- Data cleansing and processing- Preparing datas and sending them to Stakeholder management- Traks and maintains data on industry/ segment size and trends on both a prospective and historicalbasis.Kauflanf vs Competitors Price Reports for each assortment category/ price collection types- Proactively locate and analyze competitive information Identification of new products and servicesin competitors assortment- Comparable articles analyze/matching Kaufland vs Competitor- Monitoring of the competitor's services and guaranties and reporting to the Top ManagementRomania and Germany- Creation and updating of competitors database - Monitoring of the competitor's changes : store openings/ closings / reorganization and specialpromoting actions - Creating, maintenance and positioning on each city map of Kaufland and Competitor's storesInvolved Departments · Users : Purchase Department Sales Department Expansion Controlling Legal & Compliance · Interface : Pricemarketing Sales Department Market Research (Survey)

Pitesti - Arges

- Planning of acquisitions and Investments Costs- Acquisitions and Investments monitoring- Management reports

Pitesti - Arges

- Invoices registration in SAP- Preparing handing over and receipt protocol – fixed assets- Registrations, labeling and monitoring of the fixed assets

Bucharest, Romania

Customer relation in order to promote wine ( own brand/ production)

Bachelor'S Degree, Mathematics And Physics

Engineer'S Degree, Faculty Of Engineering In Foreign Languages - German Department

Master'S Degree, Management And Accounting Audit