Daniela M. Email & Phone Number

Santiago, Cl

Santiago Metropolitan Region, Chile

Santiago

I led the digital transformation of payroll management, increasing operational efficiency by 20%and enhancing end-user satisfaction through the implementation of an innovative EmployeePortal, which resulted in a 15% increase in customer retention.● Led Product Discovery workshops for APMs and Tech Leads.● Fostered cooperative stakeholder relationships to achieve business outcomes.● Supported Associate Product Managers in backlog prioritization, stakeholdermanagement, and agile ceremonies.

Gran Santiago, Región Metropolitana De Santiago, Chile

Participate as an academic assistant in the Customer Insights for Product Innovation chair, of the Diploma in Product Management and Digital Experience. In charge of practical cases and group dynamics.

Chile

I developed and executed the product strategy for the web shopping experience at Dafiti,increasing the conversion rate and micro-conversions by 15% through continuous optimization ofthe sales funnel in Chile, Argentina, and Colombia.● Led and developed three Product Managers, enhancing their product management andleadership skills, resulting in a 25% increase in team efficiency and the successfulimplementation of key initiatives tied to the company's OKRs.● Promoted a culture of innovation and experimentation by leading over 15 annualexperiments that contributed to a 15% reduction in shopping cart abandonment.● Significantly improved product findability through the optimization of filters and searchfunctions, leading to an 18% increase in user interaction with these tools.● Championed data-driven decision-making practices by implementing customizeddashboards and leveraging Google Analytics and Hotjar to gain actionable insights thatsignificantly improved user experience.

Santiago Metropolitan, Chile

Digital Senior Product manager: Web and App. I work in the Product area, leading two Product owners and their respective squads, who together are evolving e-commerce day by day, based on the needs of our users and the analysis of data from the different stages of the funnel.

Santiago Metropolitan, Chile

I led the multidisciplinary collaboration to optimize the shopping experience on Easy.cl, achievinga 20% increase in the conversion rate and a smoother customer journey, supported by detaileddata analysis and strategic decisions.● I collaborated in achieving synergies between product and design teams to research andmitigate friction points, significantly improving product findability and the add-to-cartaction, resulting in a 10% reduction in cart abandonment rate.● I led the continuous improvement strategy for Cyberday, ensuring a frictionlessexperience and a 12% increase in sales compared to previous events.● I implemented agile methodologies to proactively identify and resolve friction points inthe shopping experience, increasing customer satisfaction and brand loyalty

Santiago, Metropolitan, Chile

I led the multidisciplinary team for digital business services (Top-ups and Bill Payments) atTenpo, maximizing sales and enhancing the user experience, which resulted in a 30% increase intop-up usage and a 40% increase in bill payments through our app.● Drove the growth of key app functionalities at Tenpo, achieving significant increases inthe usage of essential services: 30% in telephony top-ups and 40% in bill payments,directly contributing to user retention growth.● Implemented agile methodologies in product development, leading the adoption ofScrum within the team and fostering a culture of agility and continuous improvement,which enhanced the development team's efficiency and the speed of new feature delivery.

Santiago, Chile

I worked closely with business and development teams, leading the integration of best UX/UIpractices, which resulted in significant improvements in customer experience across Entel'sdigital channels, increasing customer satisfaction by 25%.● Led the launch strategy for Entel's new mobile app, achieving full adoption amongPrepaid and Postpaid users, which increased their usage by 15% and 20%, respectively.● Actively participated in Entel's digital transformation project from design to release,contributing to a 30% increase in operational efficiency and a 20% improvement incustomer retention.● Implemented strategic initiatives to improve profitability and customer satisfaction inonline channels, including successful campaigns that promoted migration to digitalservices and reduced operational costs by 10%.

Santiago, Chile

I was a participant in one of Entel's first inter-area teams. As a representative of the Online channel and the ecommerce area, I contribute to the vision of the prepaid market and its customers, the continuous improvement of their experience with their digital interactions and the construction of new solutions to improve profitability and satisfaction. On the other hand, with the team we are adopting new methodologies to work in an agile and innovative way, where we focus on user knowledge and their needs.

Chile

Carry out initiatives for the profitability of customers, improvement of satisfaction and experience of users of online channels (website and App). On the other hand, I was carrying out campaigns to increase the migration of clients to digital service channels and reduce the company's costs. For the above, we were using different tools to contact customers, including digital marketing.

Santiago, Chile

My objective was to understand the experience of customers who contact the different platforms that provide attention and services of the company, in terms of satisfaction with the interaction, user behavior and operation of the platforms. The purpose of the foregoing is to raise diagnoses that generate 1) corrective action plans for situations that cause breaks in the user experience. 2) see opportunities for improvement in the current situation.

Santiago, Chile

Carry out diagnoses that help customer service channels deliver the best experience, perform quantitative and qualitative data analysis of ongoing satisfaction studies, complement the results with operational information from the platforms and request in-depth studies to find insights that explain the behavior of our customers. On the other hand, I am in charge of the management for the continuous improvement of the Self-service channels, where I make presentations of the indicators, hypotheses about the performance and conclusions about the activity of the channels that allow preparing corrective action plans.

Chile

Find insights that motivate consumers to purchase products for Nestlé, by describing consumers in a psycho-socio-demographic way, media preferences and advertising. For the above, it carried out analyzes with TGI, qualitative studies and secondary sources such as Euromonitor.

Chile

Conduct quantitative studies with monthly measurements. Generate quarterly reports on the dynamics of telecommunications companies. Coordinate field work and telephone surveys. Perform statistical analysis and generate conclusions from them.

Santiago

Realizar las clases prácticas de la cátedra de Investigación de mercado, utilizando principalmente el software SPSS.

Chile

Psicologa Unidad de Dolor y Cuidados Paliativos

Diplomat, Customer Intelligence

The diploma course gave me a new look at consumers, integrating epistemology, research methods (quantitative and qualitative), data mining.

Master In Biostadistics, Biostadistics, 6,1

The study program helped me learn new multivariate data analysis techniques (according to the nature of the variables), use STATA.

Psychologist, Psychology, 6,1

Activities and Societies: Student Assistant Intervention Workshop Post-Rationalist Specialty Student Assistant Quantitative Data Analysis.