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Daniela Mora Rojas is listed as CRM Program Manager at Greenpeace International, based in Brussels, Brussels Region, Belgium. AeroLeads shows a matched LinkedIn profile for Daniela Mora Rojas.
Daniela Mora Rojas previously worked as Head of Database & Insights Unit at Greenpeace Belgium and Database Manager at Greenpeace Belgium. Daniela Mora Rojas holds Master Of Science (Msc) from Universiteit Antwerpen.
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Experienced CRM Program Manager and Economist with a demonstrated history of leading technology-driven initiatives and leading cross-functional teams. I bring over ten years of experience in CRM systems and project management, alongside six years in economic and financial analysis, specializing in driving organizational growth and efficiency. Currently, as the CRM Program Manager at Greenpeace International, I lead the Salesforce CRM evaluation across the Greenpeace Network, working closely with executive stakeholders to harmonize local and global CRM strategies. At Greenpeace Belgium, I established and managed the Database and Insights Unit, managed budgets, delivered key performance indicators, and successfully directed the migration to a Salesforce-based solution.
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Brussels Region, Belgium
Responsible for the overall CRM Review Program, including deliveries of all related transformational projects, resourcing, stakeholder and risk management, communications and engagement of the National and Regional Offices. Leading the development of a CRM strategy that aligns Greenpeace International and NROs current and future technology needs for supporter engagement programs.
• Established and led the Database & BI Unit, managing a top-performing team.• Drove data strategy for Fundraising and Engagement, championing data-driven decisions.• Led Salesforce migration as CRM Product Owner, managing scope, priorities, budget, and an international team.• Directed GDPR compliance and other projects, leveraging agile project management.• Leadership Training: Completed Greenpeace's Global Management Foundations and Future Leadership Program.
Brussels Area, Belgium
Manage all database work and communications between the NRO and the database external provider. Assesses projects and provides strategic advice to the Fundraising department. Business Analyst and in-house specialist for the database migration project: responsible of the market research, As-Is and GAP analysis, organized workshops with external parties, and contributed to the decision-making process. Active participation and collaboration with the Digital team.
San José, Costa Rica
Macro Strategy Analyst for the FX markets.Previous - Financial Analyst. In charge of quantitative and performance analysis of investment portfolios, and preparation of ad hoc and scheduled reports together with analysts and portfolio managers. Support clients with data aggregation, validation, and analysis of databases.
San José, Costa Rica
Economics Specialist. Conducted research and analysis of the financial markets and the macroeconomic situation for renowned companies. Coordinated with pertinent entities to collect, process, and analyze data while holding constant communication with clients on topics such as inflation, exports, currency exchange and others.
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Daniela Mora Rojas works for Greenpeace International.
Daniela Mora Rojas is listed as CRM Program Manager at Greenpeace International.
Daniela Mora Rojas is based in Brussels, Brussels Region, Belgium while working with Greenpeace International.
Daniela Mora Rojas has worked for Greenpeace International, Greenpeace Belgium, Amba Research, and Consejeros Económicos Y Financieros, S.A. (Cefsa).
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Daniela Mora Rojas holds Master Of Science (Msc) from Universiteit Antwerpen.
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