Daniela Morrison Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

In May 2021, Acceleration and Wunderman Thompson Data became separate businessentities. Acceleration now focuses on Google Marketing and Media Modernization whileWunderman Thompson Data provides Marketing Transformation along with MarketingScience, Marketing Automation and Personalization services. The team at WundermanThompson Data is made up of 1,000+ data specialists serving more than 150 markets acrossthe globe.

 The process/project manager is responsible for ensuring proper platform set-up and management, provides strategic advice on campaign operations and ensures proper adoption and ongoing success with the digital Marketing platform. The role includes internal project methodology process improvements documentation and maintenance as well as roll-out.  Consulting International and local clients from various industries (Volvo, Sainsbury, Pernod Ricard, Woolworths) on process optimization/creation of online campaigns Responsible for Project delivery across clients for technical custom projects (Journey Automations, Dynamic Templates, Data integrations etc.) which make use of Salesforce Marketing Cloud

Cape Town Area, South Africa

 Oversee and lead complex, global enterprise brands in developing and implementing a cohesive approach to levering Marketing Cloud technology to achieve business goals Leveraging Marketing Cloud Services tools to deliver highly dynamic and personalized Marketing campaigns Consulting International and local clients from various industries (Coca Cola, Coronation, Emirates, Pernod Ricard SA, Woolworths) on Email Marketing Campaign Best Practices and process optimization/creation for Digital Campaigns Develop and execute a series of integrated, multi-channel marketing campaigns Ensure all campaigns are delivered effectively, to deadline and deliver against business objectives Analyse performance results of campaigns and communicate recommendations and initiate corrective action accordingly Identify opportunities to improve campaigns and use of Marketing Cloud to deliver Email Marketing campaigns Drive optimisation frequent and on-going testing and analysis Creation of Campaign Management processes and project documentation to ensure team is able to execute on campaign requests efficiently and timeously according to SLA’s agreed with clients using Jira as the Campaign Management tool Ensuring timeous deployment of campaigns Consulting clients on setting up and managing campaign services teams Certified Marketing Cloud Email Specialist and Marketing Cloud Consultant with over 8 years of experience using the different applications available in the Marketing Cloud Suite Keeping up to date on new releases and updates to Marketing Cloud on a regular basis Scoping and other pre-sales engagements for opportunities with existing and new clients Leading a campaign services team

Cape Town Area, South Africa

Responsible for the project management of SABMiller branded websites onto the Acquia Cloud Site Factory platform. Engagement with SABMiller brands and associated 3rd party agency to outline end to end process/benefits of platform/handhold through delivery Production of CMS Site Technical Brief Setting up and management of a confluence site Ascertaining of and management of all DNS/google tag/SSL processes  End to end project plan  Outlining estimates and project scope/deliverables etc into a SoW Outlining of site functional and UX requirements with brand owner Ensuring all brand/agency deliverables meet the required expectations & quality (UX/Creative/Content/Meta data) Test planning and hand holding of brand/agency through UAT processes to launch Handling of any non-standard requests through a change control process

Cape Town Area, South Africa

 Managing a team of Campaign Managers, Deployment Consultants and Quality Assurers for the Email Team focusing on o Allocation of client work o Ensuring client SLA’s and quality standards are met o Weekly and monthly reporting of campaign performance for international and local clients (MoneySuperMarket, Coronation, Shoprite/Checkers, Woolworths, Allan Gray) o Training the team and keeping up to date on different Email Marketing Tools (Marketing Cloud and DREAMmail) o Monthly invoicing of clients Driving innovation in team, focusing on both process/project management innovation and technical improvement for Email Marketing campaigns Operationalisation of services which includes creation of documents, templates, client briefs and processes.  Build and maintain effective relationships with relevant client teams and key stakeholders to ensure successful campaign deployments

 Creation of Delivery Management Framework (DMF) for the Email Team o Assisting all practices areas to develop their Delivery Management Framework according to Acceleration’s Standard DMF o Assisted with implementation of Projector as both the representative for the Email Team as well as reviewing the implementation for other practice areas plans make sure they adhere to the DMF o Ensure all Email Team projects follow DMF Detailing and capturing projects for accurate billing Responsible for process creation and improvement for both direct and sub-contracted clients Setting up and running Email project management teamo First point of escalation for Project Managerso Responsible for running Weekly Project Management Meetingso Allocation of resources and responsibilitieso Monitoring of project quality and timeline adherenceo Development of project plans and project documentationo Follow through and closure of all projects Management of communication with Project Stakeholders

 Managing a team of campaign managers Responsible for managing the timely and correct deployment of all Email Marketing campaigns for Procter & Gamble Europe (the largest subcontracted client), Tesco and Intercontinental Hotels Liaising with Account Management teams and creative agencies in designing and creating Email Marketing campaigns Billing clients for services rendered by team Training new campaign managers on systems/technologies, processes and client service Creating detailed process documents for each client

- Responsible for managing the timely and correct deployment of all Email campaigns for Procter & Gamble Europe- Managing all Email Projects for Procter & Gamble- Liaising with Account Management teams and creative agencies in designing and creating Email marketing campaigns- Handling client queries and advising them on how to improve their Email campaigns- Learning to leverage the following software applications: - DREAMmail and DREAM (campaign set-up, advanced mailing list filtering) - HomeSite (HTML creative) - UltraEdit (data manipulation) - FTP Voyager (mailing list upload)

- Working independently and within a team on numerous projects in the Education & Development department- Organizing and managing assigned courses (checking availability of classrooms, organizing material and equipment)- Communicating with different departments- Administrative duties using mainly Microsoft Office, Adobe and Peoplesoft- Responsible for quotes and ordering of stock for the department

- Responsible for the customer-oriented and optimal-cost procurement of the assigned products, and ensuring their availability according to defined targets in the logistics division of Material Supply- Responsible for the independent, process-oriented completion of all operative tasks (planning materials supply and order processing of the allocated product lines) along the supply chain- Writing of reports and various other administrative duties- Dealing with export documents- Data entry and email management

Mag. (Fh) / Master Of Process, Project Management And Marketing, Process, Project Management And Marketing

Major courses - Project Management - Marketing Management - Process Management - Team and Communication Training - Information Management

Diploma For Businesswoman In Tourism, Tourism Management And Marketing