„To make a difference in people’s everyday life” is my personal WHY.It guided decisions throughout my corporate career, covering top leadership positions in market leading consumer goods & retail companies. I create value by building better business models and successfully leading organisations through different stages of development (foundation, growth, transformation and crisis).And it led me to found my own company: samplistick disrupts the beauty industry by re-inventing the cosmetic purchase. We aim to become the global standard for sustainable product trial and demonstrate how tech-enabled, consumer driven impact can drive responsible consumption.=> If you want to join us in our quest, please get in touch: jobs@samplistick.comI love to learn and reflect and gladly share my experiences in different formats such as (female) business networks & mentorships, panels, impulse speeches and workshops. => speaker management: hello@spkrclub.deMy engagement has been recognized bySTRIVE MAGAZINE “Top 10 Female Business Influencer”CAPITAL & WELT “Top 40 under 40”EDITION F & HANDELSBLATT “25 women for DAX CEO in 2025”Reading is my guilty pleasure and I’m probably the last, but most passionate fan of step aerobics on earth.