With over 20 years of experience, including 10+ years leading UX/UI/Service design teams at Brazil's largest internet company. I have a passion for tackling challenges head-on with a methodical and focused approach, always seeking the best methodologies to achieve optimal outcomes.My leadership experience extends to building and managing high-performing multidisciplinary teams of 9-20 people, collaborating with various departments and areas to impact and develop over 25 digital services. My expertise encompasses user-centered design, service design, and facilitation of workshops. I paired with different leaders, leveraging design tools and mindsets to deliver results across a wide range of initiatives.Beyond technical skills, I am a dedicated lifelong learner, constantly staying at the forefront of industry trends and best practices. I thrive in fostering a positive and collaborative work environment, empowering individuals and defusing conflicts to maintain harmony within the team. My passion extends beyond immediate challenges, encompassing strategic thinking across digital transformation, human behavior analysis, and strategic planning.SKILLS: Product Design . Service Design . User-centered Design . Creative Ideation . Design Strategy . Team Building . Visual thinking . Team Management . ManagementCOMPETENCES: Communication . Empathy . Active Listener . Organization . Leadership . Strategic thought . Creativity . Storytelling . Continuous learningIf you have any questions that I can help with, please feel free to reach out here on LinkedIn or via email. I look forward to speaking with you!
Freelancer
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Product Designer And Service DesignerFreelancerBerlin, De
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Freelance Product And Service Designer (Available For Contracts)Freelancer Oct 2023 - PresentBerlin, GermanyCollaborated with startup founders to develop the initial website and mobile app concept, prioritizing a Minimum Viable Product (MVP) approach for efficient launch and iteration.Also navigate through the changes of moving to a new country, adapt to the new culture, and embark on a German language course.
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Head Of Ux, Ui And Service Design | Management, Strategic Planning, Concept DesignUol Aug 2020 - Feb 2022São Paulo, São Paulo, BrazilLed the integration of my existing team with a new Product Design team, fostering a collaborative environment. We combined our expertise to streamline processes and refine the focus on improving the experience for our entrepreneur clients. Additionally, we established a structured mentorship program to empower the team. Working closely with both the Product and Innovation teams, we:Partnered with Product on daily operations and product development, including collaborating on OKRs.Collaborated with Innovation to explore new possibilities, define validation processes for ideas, and, in 2021, develop a C-level and senior management workshop outlining the company’s 5-year innovation roadmap.In 2020, spearheaded a major redesign of the client login area, enhancing the user experience. -
Sr Manager Ux, Ui, Service Design | Management, Design Strategy, Creative IdeationUol Dec 2015 - Aug 2020São Paulo, São Paulo, BrazilBuilt a high-performing interdisciplinary team from the ground up, leading them through conception and design processes for impactful digital services. Fostering a collaborative environment with diverse internal teams, we applied design thinking to innovate and tackle complex challenges. Our work spanned the entire product portfolio, establishing a unified design system along the way. Beyond projects, we nurtured and mentored fellow UX/UI teams, fostering a vibrant knowledge-sharing community that boosted company-wide engagement.Key achievements include a creation of user personas for UOL Group companies, aiding HR in crafting a compelling internal communications strategy (2019). A strong collaboration with some managers in the initial team building work and strategy definition with their teams (from 2018-2021). Promoting design-related meetings and training that impacted more than 200 company employees (from 2017-2021).
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Manager Ui Design | Design Leadership, Team Building, Interaction DesignUol Feb 2013 - Dec 2015São Paulo, São Paulo, BrazilSteered a team of 11 UI/Visual designers, fostering close collaboration with UX to elevate user experience across our products. Bridging the gap with engineering ensured seamless production transitions. As a leader, I spearheaded flagship product UI/Visuals while contributing to initiatives like sponsored links, multimedia content, among others. This comprehensive approach strengthened our user-centric focus and improved the customer experience.
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Interaction Designer | Visual Design, User-Centered Design, User Interface DesignUol Aug 2004 - Feb 2013São Paulo Area, BrazilIn my role, I designed layouts and user interfaces for a wide array of web products (social media, content publishing, e-commerce, advertising, productivity tools and more). Additionally, I led a design team in crafting impactful marketing materials (campaigns, hot sites, emails, illustrations. Our collaborative efforts ensured effective communication and enhanced user experience across this spectrum of offerings.
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Web Designer | User Interface Design, Visual Design, Responsive Web DesignUol Dec 2000 - Aug 2004São Paulo Area, BrazilOver a four-year period, I spearheaded the user experience (UX) and user interface (UI) overhaul of our e-commerce marketplace. This involved meticulous planning and execution of significant platform enhancements, resulting in a visually captivating and user-friendly experience for both partners and visitors. A journey of constant evolution.
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Graphic Designer | Graphic Design, Packaging, PrototypingBch Design Feb 2000 - Dec 2000São Paulo, BrazilThrived in a collaborative design team environment, developing the design of Nestlé product packaging. This experience influenced valuable insights into the packaging design process, allowing me to hone my skills and collaborate to 8+ project’s success -
Marketing Assistance | Graphic Design, Event Planning, Time ManagementNutrimental Jan 1999 - Jan 2000Curitiba, Paraná, BrazilLaunched one design division within marketing, leading creation of marketing materials (sales blades, brochures, banners) and contributing to packaging development. -
Graphic Design Intern | Graphic Design, Visual Communication, LayoutSpring Design Feb 1998 - Dec 1998São Paulo, BrazilEarly design experience at a small graphic design office honed core skills: client interaction, graphic design, finalization, budgeting, and project management for 5+ clients.
Daniela Nabholz Education Details
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Behavioral Design -
Driving Transformation
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IdeoLeading For Creativity -
Organizational Leadership
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Design -
Institute Tomie OhtakeCreativity
Frequently Asked Questions about Daniela Nabholz
What company does Daniela Nabholz work for?
Daniela Nabholz works for Freelancer
What is Daniela Nabholz's role at the current company?
Daniela Nabholz's current role is Product Designer and Service Designer.
What schools did Daniela Nabholz attend?
Daniela Nabholz attended Hyper Island, Hyper Island, Ideo, Hyper Island, School Of Visual Arts, Institute Tomie Ohtake, Faap - Fundação Armando Alvares Penteado.
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