Daniela Ortega Sierra Email & Phone Number

Madrid, Es

Barcelona, Cataluña, España

- Support in Digital Marketing Strategies: Contributing to the planning and execution of digital campaigns to maximize the reach and effectiveness of marketing initiatives.- Creation of Campaigns in Meta Ads: Design and execution of advertising campaigns in Meta Ads to boost visibility and brand engagement.- Metrics Analysis and Reporting: Monitoring and analyzing performance metrics to evaluate the effectiveness of implemented strategies and make necessary adjustments.- Project Management for B2B and B2C Brands: Coordination and execution of marketing strategies for brands such as La Vostra Llar in Barcelona and Girona, Clínicas Love in Málaga, Barcelona, and Madrid, and Habitelle, a luxury coliving space for women in Barcelona and the NoBullshit entrepreneur community, among others.

Estados Unidos

- Design and Execution of Brand Communication and Digital Strategies: From branding and brand experience adapted to the activity calendar and budget of prominent clients in sectors such as Alma Nova, Carolina Herrera, and Casillero del Diablo.- Continuous Development and Improvement of SEO/SEM Strategies: Focusing on user experience on websites (WordPress) and creating high-quality blog content.- Creation of Ad Campaigns: Active collaboration with the marketing team to implement and oversee ad campaigns on Meta, LinkedIn, and Google Ads, ensuring effective execution, managing the budget, and working closely with the copywriting team for product and service launch campaigns for brands such as Carolina Herrera in Chile, Renaissance Hotels in Santiago de Chile, Javiera Jordán, and Luxottica for the Ray-Ban brand.- Analysis and Measurement of Results: Data analysis, setting and measuring KPIs and ROI to assess the performance of digital campaigns.- Market Trend Identification and Analysis: Experience in analyzing campaign results and preparing detailed reports, consulting specialized sources like Euromonitor and Statista. Skilled in identifying key trends and market insights that strengthen the value proposition and strategic positioning of brands.

United States - Chile

- Responsible for the creation, execution, and optimization of digital strategies to strengthen brand identity and online presence.- Digital Market Research and Analysis: Conducting digital market research using tools like Semrush and Google Analytics to identify trends, consumer preferences, and competitive positioning, providing key insights for effective strategy development.- Digital Campaign Management and Coordination: Planning, executing, and monitoring digital marketing campaigns on platforms like Meta Ads, ensuring alignment with brand objectives and optimizing results.- Digital Content Creation and Optimization: Developing strategic content for social media, blogs, newsletters, and other digital channels, utilizing tools like Capcut for video editing and creating visually appealing content, ensuring consistency in brand voice and tone.

Región Metropolitana De Santiago, Chile

- Responsible for the Creation, Execution, and Optimization of Digital Strategies: Strengthening brand identity and online presence across digital channels.- Digital Market Research and Analysis: Conducting digital market research using tools like SemRush and Google Analytics to identify trends, consumer preferences, and competitor positioning, providing key insights for formulating effective strategies.- Management and Coordination of Digital Campaigns: Planning, executing, and monitoring digital marketing campaigns on platforms like Meta Ads, ensuring alignment with brand objectives and optimizing results.- Creation and Optimization of Digital Content: Developing strategic content for social media, blogs, newsletters, and other digital channels, using tools like Capcut for video editing and creating visually appealing content, ensuring consistency in the brand’s voice and tone.- Digital Performance Analysis: Monitoring and analyzing KPIs and digital performance metrics using tools like Google Analytics and Metricool, evaluating website traffic, campaign ROI, social media engagement, and online reputation.- Online Community Interaction and Management: Supporting the management of digital communities, building strong relationships with clients and followers, responding to comments and inquiries, and using social management platforms like Metricool to foster loyalty and community growth.

Bogota - Colombia

- Support in Marketing and Social Media Strategies: Participation in the planning and execution of digital campaigns, social media management, and content creation adapted to regional dynamics and the target audience.- Assistance in Branding Materials and Digital Content: Collaboration in the development of visual and digital materials, ensuring a consistent and attractive brand identity across all channels.- Social Media Management: Support in managing Instagram and Facebook profiles; creating posts, responding to inquiries, and analyzing metrics.- Event Support: Assistance in organizing events and webinars, ensuring a brand experience aligned with strategic objectives.

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