Strategic Planning and Execution:Develop and implement marketing plans to achieve brand recognition, traffic, and profitability.CRM Campaigns and Loyalty Strategies:Responsible for planning and executing CRM campaigns and loyalty strategies through automated workflows and emails using the HubSpot platform. Ensures continuous and personalized communication with customers, strengthening relationships, increasing retention, and maximizing long-term value.Monitoring and Updating Website and Communication Channels:Oversee and update the website and various communication channels, working closely with graphics and commercial teams to ensure the delivery of appropriate content to customers across different channels.Responsible for conducting analyses of results and competition to grasp the global market and resonate with customers. Uncovering insights, providing recommendations for potential future actions, and identifying key areas of opportunity.

Social media consulting, brand redesign and brand book development(Kangarooland-Eduational consultant) Consulting in relational marketing and management of high-value clients (QEST Infrastucture PTL)

Forged robust connections with clients, gained profound understanding of their business goals, and spearheaded the execution of digital marketing strategies.Actively collaborated with the planning team in designing and implementing 360-degree strategies (Television, Radio, Press, and Digital), ensuring effective results aligned with client KPIs.Provided comprehensive supervision of campaign and project execution, ensuring adherence to deadlines and client expectations.Conducted meticulous performance evaluations of campaigns through data analysis, delivered comprehensive reports, and provided recommendations for continuous improvement.Worked closely with internal teams to ensure the effective implementation of comprehensive digital marketing strategies.Offered strategic guidance to clients, keeping them informed about emerging opportunities and industry best practices.:Supervised campaign budgets meticulously and ensured efficient billing for the services provided.

Development and implementation of segmented marketing campaigns, according to the product line by regionPlanning of strategic marketing campaigns with advertising and media agencies, in order to attract potential customers, developing programming grids, risk assessment and results reportingCommunication support and development implemented by distributor and sub-distributor channelsSupport the development of website content.Planning, development and control of strategic loyalty campaigns for current customers and internal customers

Provide support in administrative tasks to the relational marketing management.Collaborate on specific communication campaigns for high-value customers, offering support to product managers.Participate in the planning and execution of personalized email marketing campaigns to strengthen relationships with customers.Contribute to the development and production of stands for sponsored events targeting high-value customers.Offer dedicated support to the relational marketing agency, especially in the development of customer loyalty strategies for corporate clients.