Daniela Pacheco Rueda Email & Phone Number

Mexico

• Part Leader of Sales at OBS (Online Brand Store) / LG.com & B2B and B2E sales.• Direct responsible for Home Electronics (TV & Audio) and Business Solution Divisions. ­• Focus all MKT and Sales strategies in annual goal for OBS MX: +200% vs PY (7x). ­• Daily / monthly / annual (4, 8, 12 weeks +6 months) FCST planning and execution achieving a WOI of 8, considering LTI as one of the main KPIS (by SKU).• Attend SO weekly performance to achieve monthly / annual TGT by sku.­• Responsible of Commercial Plan (Annual calendar) aligned with MKT & Brand teams setting a TGT by campaign (QTY & AMT.) ­• Negotiate PROMOTIONS, EXCLUSIVE models & PRESALES for OBS with Director Manager (categories).

Mexico City Metropolitan Area

• Responsible for E- commerce department for Retail & Market Place (Amazon, Mercado Libre, Liverpool, Walmart, Coppel mainly) for all categories (AUDIO, HOME & GADGETS, POWER - CONNECTIVITY and CASES).­• Plan & execute the Monthly / Annual (+6 months) sales forecast for 1P & 3P accounts. ­• In charge of Amazon and MELI Digital Campaigns. ­• Responsible of the Inventory shipments (FBA & FUL).

• In charge of for Market Place (Amazon, ML, Liverpool, Walmart y Coppel mainly) for HOME & GADGETS, POWER - CONNECTIVITY and CASES categories.• Plan & execute the monthly, quarterly and annual sales forecast for ML 1P and MP´s.• Responsible to follow up Sell in - Sell Out and Inventory Weeks (WOI) for FBA & FUL shipments.• Promotion Plan for Q and reduction of problematic inventory.• Analyze the introduction of new Brands / products to MP based on competitor prices, sourcing, etc.

México

- Managed online dealers department for TV, AUDIO and CAMERA categories. - MKT Plan with key accounts and focus models based on inventory, positioning and content quality.- Developed strategy to introduce e-commerce by retail. - Sell Out Analysis by Online & Offline channel in order to have a profitable business.- Worked with Product Manager and dealers to coordinate e-commerce inventory. - Developed and managed marketing campaigns base on brand new products. - Conduct and managed strategy to increase traffic in online website.

México

- Developed and manage advertising ATL & BTL campaigns and events in TV, AUDIO & CÁMERAS.- Managed the design of new promotions. - Coordinated and arranged POP and display for Dealers and Sony Stores. - Managed and created online catalog for retailers web site.

México

Supervision and approval of the main project "QUEREMOSCOMER.COM V2". Monitoring & coordination of Design, Development, Programming, Positioning (SEO) and Sales areas. Implementation of positioning brand strategies and digital activities. Strategic partnerships with Publimetro, Sabores Modelo, SinDelantal.com, Mexico Azul, etc. I acted as the main link between Management and the different areas, maintaining good communication of decisions and project development. At the same time, I developed communication between customer service, and design skills at the sister company “Sytyos” (Website development) for companies such as La Cervecería del Barrio, GMI Global, Canalla Bistro, Depa 102, Arquitectos Eli Newmann.

México

Implementation and development of advertising campaigns, ATL and BTL, based on communicate promotions. Planning events, in addition to create a layout for Websites and Social Networks (SEO / E-commerce) for companies such as Casa Veerkamp, ​​Palacio de la Música, Casa Díaz, Real de los Reyes, Medental and DyM. Development of Marketing Plan, logistics, internal and external customer service, quotes, monitoring of the negotiation process and closing of the operation, evaluation of markets, potential clients and evaluation of communication strategies.

México

Offline advertising/ Print for mass media such as newspaper "El Sol de México", "El Diario de México" and the magazine "Boletín Turístico", for some campaigns and platforms, corporations, websites and travel agencies, in addition to Business partner media increasing sales during low season. SEO content management, Social Media opening and administration, as well as the design of stands for Fairs (FITA and T.T.).

Designs for shirts and blouses, Designs impacted on the brand increase sales. Websites design and content for some brands to announce their products > Ecommerce and give the market one more purchase option.

Diploma Of Education, Digital Communication And Media/Multimedia

Especilidad, Branding

Maestría En Mercadotecnia Integral, Marketing/Gestión De Marketing, General

Design Thinker

Licenciatura En Diseño Gráfico, Diseño Gráfico

Diploma Course, Digital Marketing