Daniela Panetta Email & Phone Number

Milano, Italia

Milano

Based In Milano, Travelling All Over The South Zone

Managing and supervising Travel Insurance activities in the 8 countries of the South Zone. Developing B2B, B2B2C and B2C websites (brand, strategy traffic growth, advertising revenues), growing partnerships with brokers and intermediaries, opening new sales channels and building new products. Strong focus on products improvement, as well as on building structure and process to support a sustainable growth. Sales &Marketing and Underwriting capability.Responsibility over Zone budget, business plan and initiatives implementation.

Milano

Supervising marketing strategies in the “travel and tourism” environment, especially focused on:- Development of sales strategies and implementation of programs for the increase of brand presence on the market- Implementation of marketing initiatives according to sale requirement, and monitoring of the results;- Definition of guidelines for planning of promotional activities (canvass) for Travel and Insurance agents- Monitoring of projects and check of compliance with global processes.- Development of web-based tools (apps, websites) in the sales and servicing environment - Creation of sales materials according to projects - B2C sales implementation through Company website (including SEO/SEM and sales optimization)

Milan (Italy)

Development of sales strategies and implementation of programs for the increase of brand presence on the market Implementation of marketing initiatives according to sale requirement, and monitoring of the results. In coordination with marketing and trade teams, development of strategies to increase optimization, and analysis of results .Monitoring of projects and check of compliance with global processes.Creation of sales materials according to projects.Definition of a calendar for trade promotions and development of ways to maximize effectiveness.Specialties: Travel, Retail, Insurance.

Milan

TRavel Insurance b2c website: management of the global B2C eCommerce website inventory, including technologies used, fulfillment methods and partners, payment methods, compliance certifications, order management tools, etc. Supervising all B2C related activities (web campaigns, funds allocation, media planning, partnerships and affiliations)Brand development, web site traffic growth, web site UI and advertising revenue. Development of brand strategy and statistics systems.

Milan

website development and management; analysis and implementation of new functionalities for the website.Specialties: travel, insurance, travel agencies, e-commerce development, online purchase.

Milan Area

negotiations with e-com Partners (Airlines,OLTAs, hotels, railways companies) aiming at the proposition of insurance services and products to the end-user inside the selling processes (integration in the booking path; link to white label websites) ; in charge for the local customization and implementation of international accounts; local management of pan-European contracts, management of local negotiations for prospect pan-European deals;supervision and monitoring of services to the end-user handled by Customer Care (post-sales activities), as well as of sales results;Specialties: travel insurance, assistance, airlines, OLTAs, railways companies, e-com development, website optimization, online sales.

Milan

Negotiations with Tour Operators, networks and travel agencies;co-ordination of sales force, support for meetings and negotiations;setting and monitoring of goals and objectives for the sales force;development of B2B sales projects and strategies;definition and implementation of promotional campaigns and plans as a support to the launch and development of new productsmonitoring of sales results, with implementation of new sales strategies related to partners' segmentation, aiming at increasing partners’ loyalty and improving the overall results;key-account management for a few “strategic” customers.

Milan

Management of local and international Key Accounts

Milan

Support and supervision of relationships with Travel Agencies and Tour Operators, hiring, training, directing and motivating a team of resources.

Diploma Di Interprete E Traduttre, Lingue Inglese E Tedesco

Diploma Di Maturità Scientifica, Lingue Straniere