Build & Grow Vision for Businesses, Brands and Teams | Steer Strategic Marketing & CommunicationsI have a passion for building creative, authentic brands that deeply connect to client and consumers aspirations, their values and their lives. My curiosity about the world, its people and our shared humanity are key drivers in my work. I seek to create cultures which promote innovation and collaboration to bring people together.For more than three decades, I have been a driving force behind marketing, branding, and communication initiatives to build, expand, or revitalize global, brands for startups, midsize and Fortune 500 companies. As a scholar of global brands with in-house and agency experience, I have lived, worked, and led remote projects in developed and emerging markets in North America, Latin America, Europe, and Asia. I enjoy empowering and working with cross-functional and creative teams and actively engaging with my internal and external clients to craft aspirational, relevant and memorable insight driven brand strategies, brand expression to brand activation and go-to-market strategies that will capture market, audience and cultural nuances to effectively promote brands in the 21st century. Core competency areas:- In-House & Agency Experience- Insight Corporate Communications & PR& Trend Driven Marketing Strategies & Tactics- Internal Communication- Customer Journey Mapping - Brand Innovation, Strategy & Commercialization - Brand Architecture & Identity- People Management & Talent Development- E-Commerce- Digital & Social Strategy- Experiential Marketing & Communications- Internal & External Customer Relationship Management - Portfolio & Brand Management- P&L ManagementIndustry expertise includes B to C and B to B: Marketing consulting, technology, retail data science, insights, media, consumer packaged goods, beauty care, food & beverage, health & wellness, personal care, retail, professional services, industrial manufacturing, toy.
Listed skills include Branding And Identity, Customer Insight, Brand Equity, Strategy, and 43 others.