Daniela Pelonara Email & Phone Number

Hong Kong, Bangkok, Singapore

Native Essentials is a clean beauty skincare brand active since 2012, wholly owned and directly operated from Hong Kong. Key achievements to date: • Conceptualised and created ex-novo, a clean beauty brand of 14 SKU without investors and successfully trademarked in the EU, UK, Hong Kong and US (China pending).• Personally developed all brand and packaging design, product R&D, ingredients sourcing, contractors scouting, proprietor formulations, product styling, photography and web design.• Selected route to market with direct online sale, two distributors and direct online global retailers.• Created a scalable platform with a tested supply chain while maintaining cost-savvy operations by outsourcing services, producing in-house when possible and keeping strict control of stock rotation. • Stayed updated on industry trends and new technologies to drive innovation and maintain a competitive edge with new products, packaging and sustainable trends while keeping operational margins over 65%.• Oversaw digital marketing initiatives, including CRM, social media, paid traffic, and email marketing (Klaviyo, Zapier), improving online presence and customer engagement.• Author of a high-engagement skincare blog with over 130 articles published.

Hong Kong

Head of Regional Business Development, Retail Operations, Merchandising, Marketing & Communications. Direct reporting to the owner of the group and managed seven subsidiaries. Key achievements include: • Coordinated the opening of over 100 points of sale in China, 30 in Japan, and 40 within the rest of Asia, including 8 Flagship stores, all directly owned as subsidiaries, within 18 months, resulting in increasing the overall turnover of 45%• Led marketing, merchandising, visual merchandising, and store design teams of 50 people• Closely cooperated with the Finance team to plan and monitor retail P/L by store (directly owned doors) • Implemented data-driven merchandising strategies, leveraging analytics to drive targeted customer acquisition and retention with flash and ad hoc collections (accessories, jewellery, watches).

Hong Kong, Italy, Usa

Project Management for SME for Merchandising, Sourcing and Supply Chain strategic Consulting (young fashion and children's wear). Coordinated designer teams in Italy and US, scouted new suppliers and managed the product development of all seasonal collections. Key achievements include: • Developed and coordinated the launch of the first collections for the European market of NO FEAR (American lifestyle clothing brand) • Strategic upgrade of clothing lines + production delocalisation from Europe to Asia for 2 Italian clothing brands resulting in margin improvement of over 65%

Hong Kong

Regional Business Strategic Development, Retail Management for directly owned retail stores and franchised and wholesale operations within Asia. Key achievements include: • Coordinated with third-party distributors and directly owned subsidiaries the retail strategy, location negotiation, store design, merchandising and launch of directly owned retail stores, flagship stores and department stores concessions increasing the number of doors by +20%, including four flagship stores.• Led the comprehensive brand re-launch and implemented an impactful distribution strategy across Hong Kong, Taiwan, and Korea, resulting in enhanced market presence and increased sales performance• Supervised the direct sales of six collections per year to a portfolio of over 30 direct wholesale customers, ensuring strong client relationships and successful revenue generation exceeding 25% over budget.• Successfully managed all aspects of marketing activities, including budgeting and execution, leading to a significant boost in brand awareness and visibility across all Asian Markets.

Hong Kong

Regional Commercial Manager coordinating Distributors, Key Clients and Duty-Free for all Asia Pacific regions except Japan and Korea for CK Calvin Klein Jeanswear. Key achievements include: • Managed a portfolio of distributors and licensees exceeding yearly sales of USD 40 ml• Led cross-functional regional and local teams to execute marketing campaigns, ensuring timely delivery and consistent brand messaging.• Participated in seasonal Merchandising planning with HQ designers and Merchandisers for regular collections and developed the first-ever Asian fit collection and exclusive duty-free collections.• Managed the regional store rollout planning, overseeing the approval process, store design, and successful store openings• Collaborated with external agencies to develop creative assets and execute marketing campaigns (store openings, styled events in coordination with the other CK collections, and local fashion shows)

Hong Kong, Tokyo

Wholesale Business Development for Japan and Korea for four fashion lines within the REPLAY group. Key achievements include:• Reorganised the distribution with a new agent in Japan and sold directly to over 80 selected Japanese speciality stores and multi-brand premium accounts (United Arrows)• Managed the temporary withdrawal from the Korean market, preventing the unauthorised stock sale • Coordinated the design, set up and seasonal in-store POP for over 10 points of sales

Yes, Oriental Studies - Bachelor In Japanese

Graduated while spending 18 months in Japan and 2 month in the US for theses research. Graduation marks :108/110

Diploma In Natural Skincare Formultion, Natural Skincare, Attained

Developing Natural Cosmetic Formulations

Certificate In Aromascience, Aromatherapy, Nzqa Level 4

Activities and Societies: Certified Professional Aromatologist (Specialist in theory and application Of Essential Oils used is.

Japanese Language Proficiency Level 2

Activities and Societies: Level 2 attained in Tokyo in December 1994.

Advanced Diploma In Organic Cosmetic Science, Cosmetic Formulation, Distinction