Daniela Pinto Email & Phone Number

Gaggio Montano (Bo) - Italy

Develop marketing strategy for Philips brand new Espresso Full Auto machine portfolio; study economic indicators; track changes in supply and demand; identify customer current and future needs; monitor the competition Key areas of responsibilities/achievements:•I led market launch of a new brand in the highly competitive Espresso Full Auto market with a brand new portfolio including 5 new product families, 11 new product models, 145 worldwide SKUs, representing 40% of the total Espresso Full Auto Turnover.•Obtained +4,5% market share in 6 months by developing marketing plans and programs for each product •Met financial objectives on Philips branded portfolio by collaborating in preparing the annual budget; scheduling expenditures; analyzing variances; initiating corrective actions --> comparable sales growth + 10 mio € (YTD - Sept 2015), while also improving the integral gross margin € and %.•Influenced present and future products - crystallized in a 3 year rolling product roadmap - by determining and evaluating current and future market trends.•Provided short- and long-term market and sales forecasts and reports by collaborating with F&A and the Country organizations•Contributed to marketing effectiveness by identifying short-term and long-term issues to be addressed •Maintained relations with stakeholders and internal and external customers.•Maintained and developed marketing staff by recruiting, selecting, orienting,training and coaching employees.•Maintained marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

I developed new products by identifying potential opportunities; conducted market researches; generated product requirements; determined specifications, production timetables, pricing, and time-integrated plans for product introduction; applied marketing strategies.Key areas of responsibilities/achievements:•I brought 2 new families of Espresso Full auto machines and a complete portfolio of accessories to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.•Determined customers' needs by specifying the research needed to obtain market information•Recommended the nature and scope of 3 product families representing 32% of the total Espresso Full Auto business, by reviewing product specifications and requirements •Determined product pricing, by utilizing market data (research and benchmark).•Assessed market competition by comparing the company's product to competitors' products with monthly deep analysis based on GFK market data, on line Rating and Reviews and feedback from the field.•Defined product marketing communication objectives and briefed MarCom team for the campaign creation•Provided information for management by preparing short-term and long-term product sales forecasts and special reports and analyses on owned product families.•Facilitated inventory turnover and product availability of owned product families by working closely with Supply team, reviewing and adjusting inventory levels and production schedules.

In 2009, Saeco is acquired by Philips group.In the period of post merge acquisition, I supported the marketing team by taking on the role of MarCom manager for Espresso category, so being responsible of the transition from the Saeco brand to the new Maker's Mark branding strategy, Philips Saeco.Key areas of responsibilities/achievements:•I analyzed how our brand was positioned in the market by working closely with Philips Marketing Intelligent team, based in Amsterdam.•Translated the Maker’s Mark brand strategy into brand plans, brand positioning and go-to-market strategies•Led creative development and create motivating stimuli to address the consumers’ target

I developed Espresso machines for close systems (machines suitable for espresso capsules) by partnering with key important coffee roasters such as Lavazza, Starbucks and Illy; generate product requirements; determine specifications, production timetables, pricing, and time-integrated plans for product introduction; define in cooperation with the partners marketing and distribution strategies.Key areas of responsibilities/achievements:•I supported management to define the new breakthrough Lavazza A MODO MIO business model and partnership contract.•I brought the new Lavazza A MODOMIO product range to market by working closely with the roaster for 2 years•I supported management to define Illy (and other minor roasters) partnership contracts.

I developed ironing systems for European - and especially Austrian and Spanish - markets by identifying potential opportunities; generate product requirements; determine specifications, production timetables, pricing, and time-integrated plans for product introduction.

support to marketing operations

I updated competitor database by inputting data from field sales; compiling, consolidating, formatting, and summarizing information, graphs, and presentations; distributing reports.

Mba - Master In Business Administration, Business, A / A

Profingest MBA is accredited by ASFOR (Italian Association of Management Education Institutions)

Bachelor'S Degree In Law, 105/110

Graduation In Accounting, 60/60