Full responsible of developing, implementing and excecuting Marketing plan and budget, for the entire organization in Mexico (7 product divisions).Responsible of the Development & coaching of the Marketing Team.In charge of the managing, performance & improvement of the following activities:• CRM management• New Customers & Leads generation • Database management, in order to monitor, segment and maintain data quality• Corporate events & presence (in Tradeshows, Seminars, Roadshows & product Exhibitions)• Telemarketing (Staff 16 people)• SEM & SEO • Print & digital advertising• Metrics reports of marketing and sales activities, effectiveness, and business impact.• e-marketing plan (e-newsletters, e-direct, releases, e-blast, directories, etc)

Responsible of improving and developing online marketing projects for lead generation, with activities such as:• Database Segmentation• CRM Strategy• Social Media Plan (Facebook, Twitter, YouTube, LinkedIn)• PPC Campaigns (Adwords, Bing, Facebook)• e-newsletters• Development and improving of Twilight website & SEO

Planning, Organization and Development of Marketing Plan and Annual Budget, with activities such as:- Research and Market Analysis, Reporting Results, ROI and Database management.- Public Relationships, Business Development with System Integrators and Suppliers (USA and Europe).- Update, development and optimization of CRM system, Leads Follow Up.- Development, design and update Web page and Web Store, SEO.- Direct Marketing, Media Planning, e-marketing, Production and Digital Design Advertising.- Organize Shows and Corporate Events (Trainings, Webinars, Automation Roadshows, Conferences, Expo Electrica Intenacional Show, ISA Expo Control Show, etc.)- Support and work in conjunction with Sales, Financial and Operation Areas.- Editor of Automation Magazine: “Automation Handbook”- Graphic Design Manager.

Technical Support for all CANACO Departments. Technical Support for CANACO members. Preventive and corrective maintenance to computer equipment and network peripherals.

Develop new clients and accounts. Help the clients succeed by finding the exact solution for their needs. RFQ’s to Japanese suppliers. Tracking Tenders Main Achievements: Prospecting, tracking and closing of solenoid valves sale for CFE Manzanillo I and II. (12K USD).